Core Insights - The article discusses the strategic focus of Langjiu on the sinking market, highlighting its efforts to engage with consumers in lower-tier cities through events and localized marketing strategies [3][12][22] - Langjiu is leveraging cultural events, such as concerts and local festivals, to enhance brand visibility and emotional connection with consumers in these markets [4][6][8] - The company is implementing a comprehensive approach that includes product diversification, community engagement, and innovative marketing to capture market share in the sinking market [13][15][19] Group 1: Market Strategy - Langjiu is actively targeting the sinking market, where per capita disposable income growth has outpaced urban areas for five consecutive years [3] - The company is organizing high-profile events, such as concerts featuring popular artists, to create excitement and brand awareness in key regions like Sichuan [4][6] - Langjiu's approach emphasizes understanding local culture and consumer preferences, ensuring that marketing efforts resonate with the target audience [8][12] Group 2: Product and Organizational Alignment - Langjiu has developed a diverse product portfolio that caters to various consumer needs, including business banquets and family gatherings, achieving full coverage across different price ranges [13][15] - The company is restructuring its organizational model to enhance collaboration between departments and improve efficiency in responding to market demands [15][16] - Langjiu's commitment to building a "community of shared destiny" with its distributors is evident in its initiatives to stabilize profits and support partners during challenging market conditions [18][19] Group 3: Innovation and Brand Value - The company is focused on expanding its market presence by tapping into previously overlooked consumer segments and needs [22] - Langjiu has invested in its production capabilities, achieving a significant increase in its annual output and storage capacity for high-quality liquor [23][27] - The brand aims to redefine the value of Chinese liquor by enhancing consumer experiences and establishing a strong cultural narrative around its products [25][28][29]