12月9日，记者走访深圳五粮液（000858）专卖门店，五粮液"普五"（第八代）零售价已经降到949元/ 瓶。店员表示："如果是买一件6瓶，则按照批发价860元/瓶。"记者了解到，"普五"作为五粮液的核心 单品，今年以来零售价一降再降，店员坦言目前在深圳市场高端白酒价格倒挂已经是公开的秘密："我 们一瓶的进货价是920元一瓶，如果按照860元一瓶卖，是卖一瓶亏一瓶。" 消息面上，近日，市场有消息称，明年五粮液将调整"普五"的价格，在1019元/瓶的出厂价基础上给予 折扣，经销商开票直降119元，为900元/瓶。 五粮液方面回应称，"普五"1019元/瓶的出厂价并未调整。 市场传闻的"降价"，实际是公司相关补贴支持政策落地后的价格体现。值得注意的是，这是普五近十年 来的首次价格下调。上一次降价需追溯至2014年的行业深度调整期，当时普五价格从729元/瓶降至609 元/瓶。 2025年前三季度，白酒行业主要上市公司营收与净利润普遍下滑。其中：五粮液营收同比下降 10.26%，净利润同比下降14.38%；泸州老窖营收同比下降4.84%，净利润同比下降7.00%；洋河股份营 收同比下降34.26%，净利润同比下降5 ...

Core Insights - The company reported a significant decline in revenue and profit for the six months ending June 30, 2025, with total revenue of 2.497 billion RMB, a year-on-year decrease of 39.58% [1] - Shareholder profit also decreased by 23.54% to 575 million RMB, with basic earnings per share at 0.174 RMB [1] - All four major liquor brands of the company experienced varying degrees of revenue decline, with the flagship brand, Zhenjiu, seeing a 44.8% drop in revenue to 1.492 billion RMB compared to 2.702 billion RMB in the first half of 2024 [1] - The decline in sales is attributed to weak consumer demand for liquor and the company's strategy to maintain healthy channel inventory levels by strictly controlling sales pace [1]