习酒大单品突遭抛售！ 数万瓶涌入市场，价格日跌百元，董事长刚称"加强秩序" 【中国白酒网】一个多月前，习酒集团党委书记、董事长汪地强在大会上刚刚表示，"市场基础还 不稳固，市场秩序亟须加强"。 紧接着，手握习酒的经销商们就发现一件怪事，导致价格体系近乎崩盘。 通常来说，酒企为了把控市场的货量，维持价盘稳定，会分别从源头端和渠道端进行管控。例如， 酒厂按照经销商按月打回的货款分批次发货，使得货量稳定充裕；经销商则面临异地扫码管制，还有酒 厂业务员严查窜货。 《酒业内参》获悉，全国最大白酒流通地——百荣商城突然涌入大批圆习酒（习酒主打的大单品之 一）。此现象直接导致批发价格暴跌，从流入前的近500元跌至最低385元，随后价格虽小幅回暖但未能 回到初始高点。 酒商王翔（化名）表示，此次圆习酒的货量远超预期，最初估算为1万—3万箱，实际可能超过10万 箱。许多酒商直言库存积压，猜测抛货源头是习酒酒厂，"毕竟哪个经销商有这么大体量？"截至发稿 前，习酒未对相关情况进行回应。 习酒对价盘管控不足？ 近日，被誉为全国最大白酒流通地的河南郑州百荣世贸商城突然涌入大批圆习酒产品。而也是由于 货物集中涌入，导致圆习酒产品批发价格 ...

新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 一个多月前，习酒集团党委书记、董事长汪地强在大会上刚刚表示，"市场基础还不稳固，市场秩序亟 须加强"。 紧接着，手握习酒的经销商们就发现一件怪事，导致价格体系近乎崩盘。 《酒业内参》获悉，全国最大白酒流通地——百荣商城突然涌入大批圆习酒（习酒主打的大单品之 一）。此现象直接导致批发价格暴跌，从流入前的近500元跌至最低385元，随后价格虽小幅回暖但未能 回到初始高点。 酒商王翔（化名）表示，此次圆习酒的货量远超预期，最初估算为1万—3万箱，实际可能超过10万箱。 许多酒商直言库存积压，猜测抛货源头是习酒酒厂，"毕竟哪个经销商有这么大体量？"截至发稿前，习 酒未对相关情况进行回应。 习酒对价盘管控不足？ 近日，被誉为全国最大白酒流通地的河南郑州百荣世贸商城突然涌入大批圆习酒产品。而也是由于货物 集中涌入，导致圆习酒产品批发价格迅速下跌，短短一天内单箱跌去近百元。 有酒商在社交平台质问，茅台一箱波动一两百还可以理解，毕竟产品价格贵，"谁能想到圆习酒四五百 块一箱的酒，一箱价格也能掉这么多。" "现在百荣世贸商城的商家都在你追我赶地降价。过年前，不是在涨价， ...

Core Viewpoint - The ongoing suspension of sales by major liquor companies, such as Sichuan Tuopai Shede and Shui Jing Fang, reflects a broader effort to stabilize pricing and address the issues of excessive inventory and price wars in the Chinese liquor industry [1][2][4]. Group 1: Company Actions - Sichuan Tuopai Shede announced a suspension of orders for its core product, Tuopai Tequ 2.0, effective July 10, with a date for resuming orders to be announced later [1]. - Shui Jing Fang implemented a full-channel suspension of its core product, Zhen Niang Ba Hao, and is tightening control over e-commerce channels to enforce pricing policies [1][2]. - Shui Jing Fang has taken strict measures against violations, including fines and termination of partnerships, to combat cross-regional sales and maintain pricing integrity [1]. Group 2: Industry Context - The liquor industry is experiencing unprecedented inventory pressure, with a shift in consumer drinking habits leading to increased market segmentation [4]. - Major liquor companies, including Wuliangye and Luzhou Laojiao, have adopted similar suspension measures to stabilize prices, indicating a collective industry response to the challenges faced [4]. - The high-end liquor market is seeing price fluctuations, while competition in the mid-range segment is intensifying, prompting companies to shift from a "channel pressure" model to a "sales-driven" approach [5]. Group 3: Future Outlook - The effectiveness of the suspension measures remains uncertain, as reducing market supply may alleviate downward price pressure but does not address the underlying inventory issues [5]. - The long-term recovery of the liquor industry hinges on restoring consumer confidence, balancing manufacturer interests, and optimizing product structures [5]. - The industry faces the challenge of achieving a smooth transition during this adjustment period while seeking new growth drivers [5].