消费者报道消息，随着各大电商平台开启"双11"促销活动，消费市场迎来一波热潮，各路商家以花式促销 策略吸引消费者，但一些消费乱象也随之浮现。 10月23日，针对开瓶酒等产品，贵州习酒发布《声明》称，针对市面上的开瓶酒、开盖酒及光瓶酒等违规 产品，不再提供检验服务和售后服务，不对其承担质量保证责任。 习酒《声明》。图源：贵州习酒官网 据《声明》，开瓶酒、开盖酒指的是销售前原包装已被破坏、瓶盖已被打开的产品，光瓶酒则指原厂盒装 产品的外包装盒被拆除，仅以裸露酒瓶的形态进行销售的产品。 就在习酒发布声明的同一日，《消费者报道》记者留意到，仍然有不少商家在直播售卖低价的开盖习酒产 品。如在某酒类专营店的直播间里，整箱六瓶装的53度500ml规格的圆习酒到手价仅为379元/件。而在京东 习酒官方旗舰店，同规格产品的到手价为590元/瓶，价格相差超200元。 带货总榜 人气榜 直播广场 爱的纸都 20 BY 205 5元不 0 / 10 止任去购买 55号 珍十五蛇年运转 商品信段部 去领取 > El Q 搜商品/序号 购物车 订单 电影 婴儿 习酒圆习酒(无损开箱)酱香 型口粮白酒整箱53度3000ml 四箱1336元 ...

随着各大电商平台开启"双十一"促销活动，消费市场迎来一波热潮，各路商家以花式促销策略吸引消费者，但一些消费乱象也随之浮现。 10月23日，针对开瓶酒等产品，贵州习酒发布《声明》称，针对市面上的开瓶酒、开盖酒及光瓶酒等违规产品，不再提供检验服务和售后服务，不对其承 担质量保证责任。 习酒《声明》 图源：贵州习酒官网 据《声明》，开瓶酒、开盖酒指的是销售前原包装已被破坏、瓶盖已被打开的产品，光瓶酒则指原厂盒装产品的外包装盒被拆除，仅以裸露酒瓶的形态进 行销售的产品。 就在习酒发布声明的同一日，《消费者报道》记者留意到，仍然有不少商家在直播售卖低价的开盖习酒产品。如在某酒类专营店的直播间里，整箱六瓶装 的53度500ml规格的圆习酒到手价仅为379元/件。而在京东习酒官方旗舰店，同规格产品的到手价为590元/瓶，价格相差超200元。 搜商品/序号 购物车 更多 订单 双川 习酒圆习酒(无损开箱)酱香 型口粮白酒整箱53度3000ml 四箱1336元 领消费券 去抢购 ¥379 ิ้น 珍酒老珍酒(换盖)酱香型口 粮自酒整箱53度500ml 买两箱724元买四箱1388元 领消费券 去抢购 ¥392 ิ้น 珍酒珍三 ...

Core Viewpoint - The article emphasizes the importance of comprehensive quality management in enhancing product quality, highlighting the "333" quality management model adopted by Xijiu to innovate and improve its brewing processes [1][10]. Group 1: Quality Management Practices - Xijiu has been recognized with several awards, including the Guizhou Provincial Quality Award and the National Quality Award, showcasing its commitment to quality management in the liquor industry [4]. - The company defines its quality management through four dimensions: "崇道" (respect for natural laws), "务本" (focus on quality culture), "敬商" (respect for business), and "爱人" (care for people) [5][6]. - Xijiu has implemented a "333" quality management approach, which includes comprehensive monitoring of quality across all production and operational stages [10]. Group 2: Innovations and Improvements - The company has integrated traditional brewing techniques with modern technology, ensuring a balance between quality and production efficiency [11]. - Xijiu has established a comprehensive research platform that focuses on flavor compounds, sensory evaluation, and brewing microorganisms, leading to significant advancements in quality control [10][12]. - The company is actively pursuing digital transformation and innovation-driven development, enhancing its product offerings and brand reputation through various initiatives [12]. Group 3: Social Responsibility and Employee Engagement - Xijiu has invested significantly in social responsibility projects, such as "Xijiu? My University," which has funded over 26,000 students with a total investment of 1.59 billion yuan [7]. - The company emphasizes employee development through dual career paths and various training programs, fostering a supportive work environment [7]. - Xijiu's commitment to consumer satisfaction is evident in its continuous market research and customer feedback initiatives, resulting in improved brand loyalty and recognition [7].

Summary of Key Points Core Viewpoint - The announcement from the Dandong Market Supervision Administration reveals the results of a recent food safety inspection, indicating that out of 53 batches of food tested, 50 were found to be compliant while 3 were deemed non-compliant, highlighting ongoing efforts to ensure food safety in the region [2]. Group 1: Inspection Results - A total of 53 batches of food were tested, with 50 passing and 3 failing the safety standards [2]. - The non-compliant items included 1 batch of catering food and 2 batches of condiments [2]. Group 2: Regulatory Actions - Relevant regulatory authorities have initiated investigations and actions regarding the non-compliant food products [2].

Core Insights - The traditional retail market for liquor is declining, leading to a shift towards trendy supermarkets like Sam's Club, Hema, and Pang Donglai as new battlegrounds for liquor brands [1][22][44] - High-end liquor brands are increasingly collaborating with trendy supermarkets to create exclusive products and drive sales [3][30][45] Group 1: Market Trends - Hema's collaboration with Guangli has led to their multi-grain light bottle liquor consistently topping sales charts, while Yonghui Supermarket's sales of its small-batch liquor reached 30,000 boxes in a single month [2][4] - Major liquor brands are launching special products in partnership with trendy supermarkets to attract consumers, such as the Sichuan Liquor Group's new offerings priced at 99 yuan, 29.9 yuan, and 27.9 yuan [4][29] - The trend of high-end liquor appearing in tasting events at supermarkets is a marketing strategy rather than a sign of market downscaling [9][11][14] Group 2: Consumer Behavior - The introduction of tasting events for high-end liquors at Sam's Club has attracted consumer interest, although many are deterred by transportation issues [10][11] - The popularity of certain products, like the 200 yuan bottle of Jiugui Liquor at Pang Donglai, has led to significant demand, with reports of scalpers reselling it at a premium [5][27] - Data shows that Sam's Club has over 80 SKUs of liquor, with top-selling items priced between 114.9 yuan and 999.9 yuan, indicating a strong consumer interest in both high-end and value products [16][17] Group 3: Pricing Dynamics - The price of high-end liquors, such as Moutai, has seen a significant decline, with the price dropping from nearly 2,700 yuan in January 2024 to under 2,000 yuan by August 2024 [33][37] - The market is experiencing a polarization in consumer preferences, with products priced under 300 yuan seeing the fastest sales growth [35][36] - The overall pricing structure in the liquor industry is complex, with many brands facing challenges in maintaining their price points amid changing consumer behavior [34][38] Group 4: Strategic Shifts - Liquor companies are focusing on increasing the "opening rate" of their products, encouraging consumers to actually consume rather than just purchase [39][40] - The industry is shifting from a reliance on traditional retail channels to innovative partnerships with trendy supermarkets, which are becoming crucial for brand visibility and sales [44][45] - Companies are recognizing the need to adapt to changing consumer demographics, particularly targeting younger consumers to foster brand loyalty and consumption habits [43][44]

Core Insights - A new force is reshaping the liquor market, driven by large retail giants like Pang Donglai, Sam's Club, and Hema Fresh, which are innovating sales strategies and capturing consumer interest [1][3] Group 1: Market Trends - The "Jiu Gui Jiu - Free Love" series launched by Pang Donglai in collaboration with Jiu Gui Jiu sold out quickly at a price of 200 yuan, indicating strong market demand [1] - Sam's Club's "General Fen" white liquor, priced at 115.9 yuan for a 950ml bottle, has consistently ranked at the top of white liquor sales on the Sam's app [1] - The trend of self-drinking and dining out is becoming mainstream as business banquets and gift-giving scenarios decline, leading to a demand for high-quality "daily liquor" priced below 300 yuan [3] Group 2: Retail Strategies - Retailers are leveraging customized white liquor to enhance competitive differentiation and brand influence, which allows them to maintain pricing power and attract more customers [4] - The collaboration between retail and production sectors is crucial, as supermarkets provide a new opportunity for small and medium-sized liquor companies to navigate industry cycles [4] - Supermarkets are utilizing their traffic advantages and membership data to effectively reach a broad consumer base, significantly reducing distribution costs [4] Group 3: Sales Performance - The sales of white liquor in supermarkets have become a common phenomenon, with products like "Free Love 1995" from Pang Donglai and "Green Neck Xi Feng" performing strongly [1][3] - The sales strategy focused on quality and cost-effectiveness has not only led to substantial sales performance for supermarkets but also provided new development insights for the liquor industry [6]

Core Insights - The recent surge in the liquor market is driven by large retailers like Pang Donglai, Sam's Club, and Hema Fresh, rather than traditional sales channels [1][3] - The "Jiu Gui Jiu・Zi You Ai" series launched by Pang Donglai in collaboration with Jiu Gui Jiu has gained significant attention, selling out quickly at a price of 200 yuan per bottle [1] - Sam's Club's "Jiang Jun Fen" liquor has also become popular, with a monthly sales volume that positions it at the top of the liquor sales rankings [1] Group 1: Market Trends - The popularity of liquor in supermarkets is attributed to the changing consumer demand, with self-drinking and dining out becoming the mainstream consumption patterns [3] - Most liquor products launched by supermarkets are priced below 300 yuan, catering to the urgent demand for "daily drinking liquor" [3] - Retailers like Pang Donglai, Walmart, and Hema have successfully attracted consumers by emphasizing high cost-performance as their main selling point [3] Group 2: Retail and Production Collaboration - The success of supermarket liquor sales is also due to close cooperation between retail and production sectors [4] - Custom liquor products enhance the competitive edge for retailers, allowing them to increase profit margins and attract more foot traffic through exclusive offerings [4] - For small and medium-sized liquor enterprises, supermarket channels present new opportunities to navigate industry cycles, leveraging the flow advantages and membership data of retailers [4] Group 3: Future Outlook - In the context of a sluggish traditional liquor market, supermarket channels have emerged as a unique advantage, focusing on consumer-centric strategies [6] - The new retail model enables precise insights into consumer needs, enhancing the overall consumer experience [6] - The growth of supermarket liquor sales may signal a new trend for the future development of the liquor industry [6]

Core Insights - The recent surge in the liquor market is driven by major retailers like Pang Donglai, Sam's Club, and Hema Fresh, rather than traditional sales channels [1] - The collaboration between Pang Donglai and Jiu Gui Jiu has resulted in the "Jiu Gui Jiu・Zi You Ai" series, priced at 200 yuan per bottle, which has seen explosive sales [1] - Sam's Club's "Jiang Jun Fen" liquor, priced at 115.9 yuan for a 950ml bottle, has achieved remarkable monthly sales, indicating the growing importance of supermarket channels in liquor sales [1] Market Trends - The explosive growth of supermarket liquor sales is not an isolated case, as liquor sales have become a norm in major supermarkets [1] - In 2022, the "Zi You Ai 1995" light bottle liquor from Pang Donglai and Baofeng Jiu consistently occupied a prominent position in liquor sections, contributing significantly to sales [1] - The "Jiang Jun Fen" product alone is expected to generate nearly 1 billion yuan in sales this year across Sam's Club and Costco [1] Consumer Behavior - Supermarket liquor's popularity is attributed to its precise targeting of consumer needs, with self-drinking and dining out becoming mainstream as business banquets and gifting scenarios decline [3] - Most supermarket liquor products are priced under 300 yuan, aligning with consumer demand for "daily drinking" options [3] - Retailers like Pang Donglai, Walmart, and Hema emphasize high cost-performance as a selling point to attract consumers [3] Retail and Production Collaboration - The success of supermarket liquor is also due to close cooperation between retail and production sectors [5] - Custom liquor products enhance differentiation for retailers, allowing them to improve profit margins and attract foot traffic through exclusive offerings [5] - For small and medium-sized liquor companies, supermarket channels provide a new pathway to navigate industry cycles, leveraging retail flow advantages and membership data to reach a broader audience [5] Industry Implications - The reverse growth of supermarket liquor offers new insights for the liquor industry, especially as traditional sales face challenges [7] - Supermarkets stand out by centering on consumer needs and enhancing consumer experience through new retail strategies [7] - A sales strategy focused on quality and cost-performance is emerging as a new trend in the liquor industry, suggesting that brands may need to move away from traditional paths and embrace new retail approaches [7]