转自：中国质量报 坚持全面质量管理 促进产品质量提升 ——习酒凝练"333"质量管理模式守正创新酿造美好 □ 本报记者 李 嘉 9月，正值人们期许丰收的时节，也是习酒一年一度的君品之酿迎来收官之作的时候。清晨，习酒酒谷清风徐徐，酒香怡人。习酒 匠人们在蒸腾的水汽中，重复着日复一日的酿酒工艺，从开窖取醅到上甑取酒；褪去疲累，迎来朝霞。他们用精湛的技艺和执着的 信念，书写着习酒迈向世界一流酿酒企业的未来。 9月，亦是质量之月，在时光隧道里回望来路、梳理脉络、走向未来的"质量之约"。在全国质量管理者和从业者以各种形式共商质 量强国大业的关键时间节点，习酒质量管理的成功实践再度走入人们视野。 管理实践凝练质量模式 阔步前进时，人们容易为过往的经历和荣光感怀。此时，习酒人仍记得第三届贵州省省长质量奖花落习酒时的欢腾；也不曾忘记习 酒荣获"全国质量奖""亚洲质量卓越奖"和"全国质量标杆"的荣耀。作为躬耕酿酒行业70余年、地处大山深处的习酒，其质量管理特 色备受业界关注。 今年8月26—27日，贵州省"质量月"活动启动仪式暨企业首席质量官任职培训在贵州毕节举行。来自贵州各企业的100余名代表齐聚 一堂，共同参与此次活动。其 ...

丹东市市场监督管理局 2025年8月26日 | 附件1 | | | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 丹东市市场监管局2025年食品监督抽检合格信息（五） | | | | | | | | | | | | | | | | 被抽样 | | | 生产 | | | 检 | 任务 | | | 序 | 标称生产企 | 标称生产企业地址 | 单位名 | 食品名 | 规格型 | 日期/ | 分 | 检验项目 | 验 | 来源/ | 检验机 | | 号 | 业名称 | | 称 | 称 | 号 | 批号 | 类 | | 结 | 项目 | 构 | | | | | | | | | | | 果 | 名称 | | | 四平宏宝莱 | | | 元宝区 | 经典香 | | | | | | 丹东 市市 | 丹东市 | | | | 四平市铁西区红嘴 | 捌号仓 | | 520ml/ | 2025- | 饮 | 菌落总数、霉菌、酵母、苯甲酸及其钠盐(以苯甲酸计)、甜蜜 | 合 | | 食品检 | ...

Core Insights - The traditional retail market for liquor is declining, leading to a shift towards trendy supermarkets like Sam's Club, Hema, and Pang Donglai as new battlegrounds for liquor brands [1][22][44] - High-end liquor brands are increasingly collaborating with trendy supermarkets to create exclusive products and drive sales [3][30][45] Group 1: Market Trends - Hema's collaboration with Guangli has led to their multi-grain light bottle liquor consistently topping sales charts, while Yonghui Supermarket's sales of its small-batch liquor reached 30,000 boxes in a single month [2][4] - Major liquor brands are launching special products in partnership with trendy supermarkets to attract consumers, such as the Sichuan Liquor Group's new offerings priced at 99 yuan, 29.9 yuan, and 27.9 yuan [4][29] - The trend of high-end liquor appearing in tasting events at supermarkets is a marketing strategy rather than a sign of market downscaling [9][11][14] Group 2: Consumer Behavior - The introduction of tasting events for high-end liquors at Sam's Club has attracted consumer interest, although many are deterred by transportation issues [10][11] - The popularity of certain products, like the 200 yuan bottle of Jiugui Liquor at Pang Donglai, has led to significant demand, with reports of scalpers reselling it at a premium [5][27] - Data shows that Sam's Club has over 80 SKUs of liquor, with top-selling items priced between 114.9 yuan and 999.9 yuan, indicating a strong consumer interest in both high-end and value products [16][17] Group 3: Pricing Dynamics - The price of high-end liquors, such as Moutai, has seen a significant decline, with the price dropping from nearly 2,700 yuan in January 2024 to under 2,000 yuan by August 2024 [33][37] - The market is experiencing a polarization in consumer preferences, with products priced under 300 yuan seeing the fastest sales growth [35][36] - The overall pricing structure in the liquor industry is complex, with many brands facing challenges in maintaining their price points amid changing consumer behavior [34][38] Group 4: Strategic Shifts - Liquor companies are focusing on increasing the "opening rate" of their products, encouraging consumers to actually consume rather than just purchase [39][40] - The industry is shifting from a reliance on traditional retail channels to innovative partnerships with trendy supermarkets, which are becoming crucial for brand visibility and sales [44][45] - Companies are recognizing the need to adapt to changing consumer demographics, particularly targeting younger consumers to foster brand loyalty and consumption habits [43][44]

Core Insights - A new force is reshaping the liquor market, driven by large retail giants like Pang Donglai, Sam's Club, and Hema Fresh, which are innovating sales strategies and capturing consumer interest [1][3] Group 1: Market Trends - The "Jiu Gui Jiu - Free Love" series launched by Pang Donglai in collaboration with Jiu Gui Jiu sold out quickly at a price of 200 yuan, indicating strong market demand [1] - Sam's Club's "General Fen" white liquor, priced at 115.9 yuan for a 950ml bottle, has consistently ranked at the top of white liquor sales on the Sam's app [1] - The trend of self-drinking and dining out is becoming mainstream as business banquets and gift-giving scenarios decline, leading to a demand for high-quality "daily liquor" priced below 300 yuan [3] Group 2: Retail Strategies - Retailers are leveraging customized white liquor to enhance competitive differentiation and brand influence, which allows them to maintain pricing power and attract more customers [4] - The collaboration between retail and production sectors is crucial, as supermarkets provide a new opportunity for small and medium-sized liquor companies to navigate industry cycles [4] - Supermarkets are utilizing their traffic advantages and membership data to effectively reach a broad consumer base, significantly reducing distribution costs [4] Group 3: Sales Performance - The sales of white liquor in supermarkets have become a common phenomenon, with products like "Free Love 1995" from Pang Donglai and "Green Neck Xi Feng" performing strongly [1][3] - The sales strategy focused on quality and cost-effectiveness has not only led to substantial sales performance for supermarkets but also provided new development insights for the liquor industry [6]

Core Insights - The recent surge in the liquor market is driven by large retailers like Pang Donglai, Sam's Club, and Hema Fresh, rather than traditional sales channels [1][3] - The "Jiu Gui Jiu・Zi You Ai" series launched by Pang Donglai in collaboration with Jiu Gui Jiu has gained significant attention, selling out quickly at a price of 200 yuan per bottle [1] - Sam's Club's "Jiang Jun Fen" liquor has also become popular, with a monthly sales volume that positions it at the top of the liquor sales rankings [1] Group 1: Market Trends - The popularity of liquor in supermarkets is attributed to the changing consumer demand, with self-drinking and dining out becoming the mainstream consumption patterns [3] - Most liquor products launched by supermarkets are priced below 300 yuan, catering to the urgent demand for "daily drinking liquor" [3] - Retailers like Pang Donglai, Walmart, and Hema have successfully attracted consumers by emphasizing high cost-performance as their main selling point [3] Group 2: Retail and Production Collaboration - The success of supermarket liquor sales is also due to close cooperation between retail and production sectors [4] - Custom liquor products enhance the competitive edge for retailers, allowing them to increase profit margins and attract more foot traffic through exclusive offerings [4] - For small and medium-sized liquor enterprises, supermarket channels present new opportunities to navigate industry cycles, leveraging the flow advantages and membership data of retailers [4] Group 3: Future Outlook - In the context of a sluggish traditional liquor market, supermarket channels have emerged as a unique advantage, focusing on consumer-centric strategies [6] - The new retail model enables precise insights into consumer needs, enhancing the overall consumer experience [6] - The growth of supermarket liquor sales may signal a new trend for the future development of the liquor industry [6]

Core Insights - The recent surge in the liquor market is driven by major retailers like Pang Donglai, Sam's Club, and Hema Fresh, rather than traditional sales channels [1] - The collaboration between Pang Donglai and Jiu Gui Jiu has resulted in the "Jiu Gui Jiu・Zi You Ai" series, priced at 200 yuan per bottle, which has seen explosive sales [1] - Sam's Club's "Jiang Jun Fen" liquor, priced at 115.9 yuan for a 950ml bottle, has achieved remarkable monthly sales, indicating the growing importance of supermarket channels in liquor sales [1] Market Trends - The explosive growth of supermarket liquor sales is not an isolated case, as liquor sales have become a norm in major supermarkets [1] - In 2022, the "Zi You Ai 1995" light bottle liquor from Pang Donglai and Baofeng Jiu consistently occupied a prominent position in liquor sections, contributing significantly to sales [1] - The "Jiang Jun Fen" product alone is expected to generate nearly 1 billion yuan in sales this year across Sam's Club and Costco [1] Consumer Behavior - Supermarket liquor's popularity is attributed to its precise targeting of consumer needs, with self-drinking and dining out becoming mainstream as business banquets and gifting scenarios decline [3] - Most supermarket liquor products are priced under 300 yuan, aligning with consumer demand for "daily drinking" options [3] - Retailers like Pang Donglai, Walmart, and Hema emphasize high cost-performance as a selling point to attract consumers [3] Retail and Production Collaboration - The success of supermarket liquor is also due to close cooperation between retail and production sectors [5] - Custom liquor products enhance differentiation for retailers, allowing them to improve profit margins and attract foot traffic through exclusive offerings [5] - For small and medium-sized liquor companies, supermarket channels provide a new pathway to navigate industry cycles, leveraging retail flow advantages and membership data to reach a broader audience [5] Industry Implications - The reverse growth of supermarket liquor offers new insights for the liquor industry, especially as traditional sales face challenges [7] - Supermarkets stand out by centering on consumer needs and enhancing consumer experience through new retail strategies [7] - A sales strategy focused on quality and cost-performance is emerging as a new trend in the liquor industry, suggesting that brands may need to move away from traditional paths and embrace new retail approaches [7]