Workflow
白酒市场下沉
icon
Search documents
21现场|直击泸州老窖股东大会:将进一步下沉开拓市场
Core Viewpoint - Luzhou Laojiao is proactively managing its inventory and expanding its market presence in response to the anticipated decline in liquor consumption, aiming to significantly increase its market penetration over the next five years [2][3]. Group 1: Market Strategy - The company plans to expand its market reach to 4 million retail outlets within five years, up from the current 500,000, indicating an eightfold increase [2]. - Luzhou Laojiao's current market share is less than 10% at the city level, 1% at the county level, and only 0.1% at the town level, suggesting substantial growth potential in the Chinese liquor market [2]. Group 2: Product Development - The company is focusing on product innovation by developing lower-alcohol versions of its products, including a 28-degree version of Guojiao 1573, with plans for even lower alcohol content products [3]. - Guojiao 1573 is a significant product for the company, generating annual sales of 20 billion yuan, with nearly half of its sales coming from the 38-degree variant [4]. - Luzhou Laojiao has an advantage in the low-alcohol segment, as its low-alcohol products account for a higher proportion compared to other leading liquor brands [4].