Core Viewpoint - During the "Double 11" promotional period, Wuliangye issued a warning regarding unauthorized sales of its products on various online platforms, highlighting potential risks for consumers [1][4]. Group 1: Unauthorized Sales and Risks - Wuliangye identified 46 unauthorized online stores selling its products, including well-known platforms like Douyin and Meituan [4]. - The company emphasized that products from unauthorized channels lack verification of authenticity, quality assurance, official after-sales service, and legal rights protection for consumers [4][10]. Group 2: Market Context and Pricing Issues - The rise of e-commerce in the liquor industry has led to rampant issues such as low pricing, false advertising, and counterfeit products, which infringe on consumer rights [4]. - Since 2025, wholesale prices of liquor have been declining, putting pressure on the pricing structure of the entire industry, especially with the upcoming "Double 11" shopping festival [8]. Group 3: Authorized Sales Channels - Wuliangye announced 55 authorized e-commerce sales channels, including major platforms like JD.com, Tmall, and Pinduoduo, to ensure consumers purchase genuine products [9]. - Consumers are encouraged to verify authorized stores through Wuliangye's official website and to request invoices for traceability [10].

一年一度"双十一"促销临近，继茅台、习酒之后，五粮液也发布了消费者告知书。 10月19日晚间，五粮液发布《致五粮液消费者的告知书（四）》称，通过市场监测发现，部分网络平台存在非授权门店销售"五粮液"品牌产品的情况，此 类行为不仅扰乱了正常的线上销售秩序，更可能为消费者带来多重权益风险。 对此，五粮液建议消费者通过五粮液官网公布的销售渠道购买，并主动索要发票等购买凭证，便于后续溯源验证，并公布了正规渠道。 《每日经济新闻·将进酒》记者注意到，这是去年11月以来，五粮液第四次针对线上假货发声。而相比于前几次，这次五粮液首次直接公布了部分非授权 店铺名单。 据了解，这并非五粮液首次针对线上假货等乱象发布声明，但却是首次曝光线上非授权店铺"黑名单"。 《每日经济新闻·将进酒》记者注意到，在此次五粮液公布的部分非授权店铺名单中，共有46家店铺。其中，抖音有17家，京东有4家，快手有9家，美团3 家，拼多多有8家，天猫淘宝有5家。 附件:部分非授权店铺名单 | 序号 | 平台 | 店铺 | | --- | --- | --- | | 1 | | 御茗湾酒类专营店 | | 2 | | 酒之家专营店 | | 3 | | 醇源 ...