Core Insights - The current pricing model for liquor, primarily based on "wholesale prices," has limitations in adapting to the changing industry environment, necessitating insights into the true market transaction trends from various stakeholders including liquor companies, distributors, and consumers [1] - Sina Finance has launched the first domestic terminal price service system for liquor, named "JiuJia Neican," which adheres to principles of objectivity, authenticity, scientific basis, and traceability [1] - "JiuJia Neican" focuses on nine leading liquor brands, including Feitian Moutai and the eighth generation of Wuliangye, ensuring strong representativeness of the samples based on four dimensions: revenue leadership, main products promoted by companies, market attention, and consumer awareness [1] - The service emphasizes "terminal transaction prices" over "wholesale prices," capturing actual transaction prices from major e-commerce platforms like JD.com and Tmall, as well as offline retail stores, to better reflect the real market demand [1]