2025岁末之际，中国白酒行业的调整已进入深水区。消费理性化、价格倒挂、库存高企三 大痛点交织。同时，"数据失真"、"信息闭塞"也成为制约行业转型的核心瓶颈。 不过，白酒调整期并不意味着市场各方只能被动等待，承压的渠道端需要解绑重构，消费者 的诉求也需得到满足。通盘来看，以"批发价"为主的现有报价产品对变化的行业环境的适 应存在局限性，包括酒企、经销商、消费者等在内的多方亟需洞察市场最真实的成交趋势。 在此背景下，新浪财经依托26年金融数据积淀，正式推出国内首个遵循"客观、真实、科 学、可追溯"原则的白酒终端价格服务体系——"酒价内参"。 【长按二维码查看"酒价内参"】 因此，对消费者而言，全渠道真实成交价的整合，提供了"买酒不踩坑"的权威指南，避免 被虚高定价或虚假促销误导，有效提升了消费体验。同时，高频核心数据也将成为预判行业 景气度、挖掘投资机会的"价值锚"。 聚焦核心九强大单品 打破信息不对称 回望过去十年，白酒行业走过了从繁荣到调整的完整周期。2015至2022年，以茅台为首的 高端白酒实现了量价齐升的盛况；2022年后，行业进入调整期，市场情绪也逐渐转为谨 慎，消费基础、产品属性、渠道结构与增长模 ...

Core Insights - The current pricing model for liquor, primarily based on "wholesale prices," has limitations in adapting to the changing industry environment, necessitating insights into the true market transaction trends from various stakeholders including liquor companies, distributors, and consumers [1] - Sina Finance has launched the first domestic terminal price service system for liquor, named "JiuJia Neican," which adheres to principles of objectivity, authenticity, scientific basis, and traceability [1] - "JiuJia Neican" focuses on nine leading liquor brands, including Feitian Moutai and the eighth generation of Wuliangye, ensuring strong representativeness of the samples based on four dimensions: revenue leadership, main products promoted by companies, market attention, and consumer awareness [1] - The service emphasizes "terminal transaction prices" over "wholesale prices," capturing actual transaction prices from major e-commerce platforms like JD.com and Tmall, as well as offline retail stores, to better reflect the real market demand [1]

Core Viewpoint - The article discusses the launch of "JiuJia Neican," a new pricing service aimed at providing accurate and reliable terminal prices for the Chinese liquor industry, addressing the challenges of insufficient consumer demand and a fluctuating pricing system [6][10]. Group 1: Industry Challenges - The Chinese liquor industry is facing multiple adjustments due to insufficient consumer demand and pressure on pricing systems, leading to increased burdens on distribution channels compared to previous years [6][10]. - The lack of transparency in pricing information has become a pain point for both consumers and distributors, making it difficult to gauge true market conditions [7][10]. Group 2: Introduction of "JiuJia Neican" - "JiuJia Neican" is set to be the first domestic pricing service system for liquor that adheres to principles of objectivity, authenticity, scientific methodology, and traceability [7][10]. - The service will initially focus on nine core products from leading companies in the industry, ensuring that the pricing index is representative and aligns with market positioning and consumer recognition [10][11]. Group 3: Data Collection and Accuracy - The service will lock in real market terminal prices, differentiating between wholesale and retail prices, which are often confused in the industry [11][13]. - "JiuJia Neican" has established a comprehensive data collection network covering around 200 distributors and retail points, ensuring data integrity and accuracy [13][14]. Group 4: Future Developments - The service aims to evolve from a simple pricing tool to a comprehensive industry barometer, helping consumers make informed purchasing decisions and guiding producers based on real market feedback [14]. - Future expansions of "JiuJia Neican" will include additional product functionalities across various platforms, providing detailed insights for investors and users [14].