引言：青春期护肤，一场"油田保卫战"的硬仗 "妈，我脸又油得能煎蛋了！" "孩子额头痘痘怎么一片一片地红，是不是学习压力太大了？" 这是不是你家最近常出现的对话？《2025中国青少年皮肤健康产业白皮书》的数据触目惊心：我国12-22岁青少年群体中，油性及混合性皮肤占比高达 71%，而在16岁前出现痤疮、黑头等问题的比例更是飙升至79%。 更让人揪心的是，中国医师协会皮肤科分会调研揭示：超过68%的青少年存在"错误洁面"问题。有的孩子为了追求"搓盘子"般的干爽感，偷偷用爸爸的强力 皂基洗面奶，结果导致皮肤屏障受损、外油内干；有的孩子则随便买一瓶，清洁力不够，导致油脂堆积、毛孔堵塞，陷入"越油越痘，越痘越油"的恶性循 环。 青春期激素波动，出油多、易长闭口和红肿痘，但角质层偏偏又很薄、屏障脆弱、耐受度低——这就是典型的"矛盾肌"。解决问题的关键，不是洗得"狠"， 而是要洗得"准"。 今天，我们就从成分党的角度，把青春期洁面这件事掰开揉碎了讲清楚，并深扒真正能称得上是油痘肌"底气"的控油祛痘洗面奶，看看它凭什么能成为众多 皮肤科医生和家长眼中的"优等生"。 一、青少年肤质 & 选购原则（必看） 在推荐具体产品前，这 ...

上个月去闺蜜家,看到她梳妆台上摆着一瓶协和维E乳。我随口问了句:"你也用这个?" 她说:"用了快一年了,换季的时候都喜欢用它。" 这话让我挺意外的。闺蜜是那种动不动就买大牌的人,海蓝之谜、SK-II家里一堆,怎么会用十几块钱的东 西? 后来我专门研究了一下协和维E乳的成分表,才发现这东西能站稳脚跟,还真不是靠便宜。 先说个很多人不知道的事:协和维E乳的配方,是中国医学科学院皮肤病研究所提供技术支持的。 这个研究所在南京,国内皮肤科领域的权威机构,专门研究各种皮肤问题几十年了。 医学机构做配方和商业品牌做配方,只关心一件事:这个配方能不能安全有效地解决皮肤问题。 所以协和维E乳的包装朴素得不行，就是个白底红字的小白瓶，香味淡到几乎没有,但配方里该有的成分 一个不少,而且会特别考虑敏感肌和屏障受损皮肤的需求。 第三层是修护。 拆开成分表,看看它到底在干什么 很多人觉得维E乳就是个简单的保湿产品,其实它的配方逻辑挺严谨的。 核心是一套"三层防护"体系: 第一层是补水。 甘油作为保湿剂,能从空气里抓取水分子,然后输送给皮肤。这就是为什么洗完澡、皮肤还湿润的时候涂 效果最好——有水分它才能发挥作用,干皮直接涂反而会"抢 ...

新华财经上海1月27日电 "皮肤是抵御外来病原体入侵的第一道防线，是人体的'动态长城'。" "多数情况下，敏感肌都是后天形成的。""修护皮肤屏障不是缺 什么补什么，而是要激活自身修复能力"……日前在玉泽新品发布会上，上海交通大学医学院附属瑞金医院终身教授郑捷、美国加州大学旧金山分校皮肤医 学专家蔄茂强等多位专家学者现场"上课"。专家的讲解，让前沿的皮肤科学理论，不再那么晦涩难懂、遥不可及。同时，医研共创也让这些科研成果从专 利、论文变成市场上的畅销产品。 近年来，医研共创成为国内外化妆品巨头构建差异化优势的战略选择之一。欧莱雅增资制药公司高德美，同年官宣与华山医院共建"皮肤科学实验室"；日妆 巨头资生堂加码中国医美市场，与上海九院等医疗机构展开科研合作；雅诗兰黛集团与嘉会医疗在沪设立联合临床研究中心……一系列动作表明，行业竞争 正从"博流量"转向对基础研究、临床验证和跨学科转化能力的比拼。 "买得起、用得久"饱含医者匠心 "我倡导'健康皮肤、美丽皮肤、健康身体'的理念，皮肤作为人体最大的器官，脱离健康去谈美丽是没意义的。"郑捷说。 美丽建立在健康之上。从医学角度看，维护皮肤屏障的健康对于预防皮肤疾病、保持皮肤 ...

Core Viewpoint - The article emphasizes the importance of skin barrier repair in the skincare industry, positioning it as a long-term commitment akin to the Great Wall of China, which symbolizes protection and stability [4][12][36]. Group 1: Company Development and Research - Yuze has been focused on skin barrier repair for 23 years, undergoing a long phase of high investment and slow returns, which has not been fully understood by the market [6][10]. - The initial research was based on clinical practices at Ruijin Hospital, where skin barrier issues were not yet mainstream, highlighting the need for scientific and sustainable daily care [6][8]. - The first skin barrier repair product took six years to develop, involving 1,386 clinical validations, and over 5,000 clinical studies have been conducted in collaboration with more than 40 top-tier hospitals [8][12]. Group 2: Product Development Stages - Yuze's development is divided into four stages: 1. Medical research origin phase, focusing on establishing evidence-based standards [10]. 2. Product and application expansion phase, validating the skin barrier repair concept [10]. 3. Formation of a technical system, marked by the patent of PBS technology, transitioning to systematic technical accumulation [11]. 4. Current phase centered on systematic and long-term principles, emphasizing clinical insights and evidence-based standards [11][12]. Group 3: Market Position and Strategy - Yuze's commitment to skin barrier repair has created a competitive advantage in a rapidly changing industry, allowing for sustained output and continuous validation [14][36]. - The launch of the second-generation skin barrier repair cream in 2025 achieved over 100 million yuan in sales in its first year, becoming a significant growth driver for the company [12][36]. - The brand's long-term focus on skin barrier repair is seen as a strategic choice that aligns with public health values, addressing chronic skin conditions that require ongoing care [34][36]. Group 4: Public Health and Social Responsibility - The establishment of the "Shanghai Jahwa-Ruijin Guangci Skin Disease Charity Fund" aims to assist economically disadvantaged patients with skin diseases, creating a positive feedback loop between public health, research, and brand development [32][34]. - The article highlights the need for a comprehensive understanding of skin health as a public health issue, emphasizing the importance of stable skin barrier maintenance over quick fixes [34][36]. Group 5: Cultural and Educational Initiatives - Yuze's collaboration with the Great Wall Small Station for the "Barrier Art Exhibition" aims to elevate the understanding of skin health and repair as a cultural action, reinforcing the brand's image as a protector of life [35][36]. - The release of the "National Skin Barrier Health Green Book" seeks to establish a framework for understanding skin barriers that is accessible to the public while remaining grounded in medical logic [24][32].

Core Viewpoint - CeraVe celebrates its 20th anniversary, marking two decades of innovation in "Barrier Science" and establishing itself as a leading brand in the skincare industry, particularly in the realm of skin barrier repair [2][6][23] Brand Development and Market Position - CeraVe was founded in 2005 based on insights from dermatologists who identified skin barrier damage as a common issue across various skin conditions, leading to the creation of effective and accessible skincare solutions [7][12] - The brand's name combines "Ceramides" and "MVE Technology," highlighting its commitment to transforming core technology into product efficacy [7] - CeraVe's initial product launch included three cornerstone products that utilized a unique combination of ceramides and MVE technology, achieving both effective repair and long-lasting results [9] Scientific Foundation and Clinical Validation - CeraVe has consistently emphasized evidence-based research, with its products being recommended by leading dermatological organizations globally [10][11] - The brand has maintained a strong connection with dermatologists, ensuring that its scientific findings are published in reputable journals and incorporated into clinical guidelines [11][19] Growth and Expansion Strategy - Acquired by L'Oréal in 2017, CeraVe accelerated its global expansion and deepened its research investments, leading to its recognition as the number one recommended moisturizing skincare brand in the U.S. [10][12] - The brand has successfully penetrated 35 countries, adapting its strategies to local markets while maintaining a focus on scientific integrity and consumer accessibility [10][13] Product Strategy in China - CeraVe's entry into the Chinese market has been marked by a focus on core product categories and a commitment to simplifying skincare routines, promoting the philosophy of "less is more" [14][15] - The brand has established a robust medical collaboration framework, engaging with top scholars and institutions to drive innovation and validate its product efficacy [17][18] Social Responsibility and Community Engagement - CeraVe has undertaken various initiatives to promote skin health awareness and provide support to affected communities, including partnerships with medical associations for research and public health campaigns [18][19] - The brand's commitment to social responsibility is evident in its ongoing efforts to educate consumers about skincare, particularly for vulnerable populations such as children [18][19] Future Outlook - CeraVe aims to focus on the Z generation as a core target demographic, leveraging diverse marketing strategies to enhance brand recognition and consumer engagement [21][22] - The brand's strategy includes a comprehensive channel approach, prioritizing online growth while expanding its offline presence to reach a broader audience [22] - CeraVe's commitment to scientific validation and innovation positions it to redefine industry standards and maintain its leadership in the skincare market [22][23]