2 0 2 5年7月，适乐肤Ce r aVe迎来品牌2 0周年庆典，纽约哈德逊河畔的Ce n t e r 4 1 5会场内，5 0 0 余 位 来 自 2 5 国 的 皮 肤 学 专 家 、 媒 体 与 意 见 领 袖 齐 聚 一 堂 。 这 场 庆 典 ， 既 是 适 乐 肤 对 " 屏 障 科 学"二十年探索成果的集体回顾，也是品牌的未来宣言。 从 2 0 0 5 年 首 创 三 重 神 经 酰 胺 配 方 ， 到 2 0 2 5 年 蝉 联 " 全 美 皮 肤 学 专 家 推 荐 NO. 1 保 湿 护 肤 品 牌 " [ i ] ，适乐肤用医学语言建立起护肤新共识——皮肤屏障，不只是基础护理的术语，更是影响 皮肤健康全生命周期的根本性命题。 适乐肤"屏障科学2 0年"庆典，展示了一个从医学实验室起步的品牌，如何在2 0年间将"皮肤屏 障修护"从专业术语转化为全球护肤市场的主流语言。 当这份深耕抵达中国，它又如何转化为一套可被医生验证、可被消费者理解、可被行业借鉴的 实践范式？答案，藏在这场"科学护肤"庆典的细节里，也书写在中国六年高增速的品牌历程 中。 活动现场，品牌三大技术展区、权威医生演讲和多位意 ...

Core Viewpoint - Kenvue is undergoing significant challenges in its transformation post-separation from Johnson & Johnson, including potential brand divestitures to streamline operations and focus on core brands [1][13][21] Brand Divestiture - Kenvue is considering selling several brands, including Dr.Ci:Labo, Neostrata, Maui Moisture, Bebe, and Clean & Clear, while retaining core brands like Neutrogena and Aveeno [1][13] - The brands under consideration for sale generate an estimated annual revenue of over $500 million, accounting for approximately 3.3% of Kenvue's projected total revenue of $15.455 billion for 2024 [1][18] Market Impact - Following the news of potential brand sales, Kenvue's stock price fell by 2.68%, indicating investor concerns regarding the impact of these divestitures on future growth and overall business strategy [2][18] Brand Performance - The brands targeted for sale include those with established market presence, such as Dr.Ci:Labo, which was once the leading skincare brand in Japan but has seen a decline in visibility and sales [2][9] - Neostrata, known as the "pioneer of glycolic acid," has faced regulatory challenges in China, further complicating its market position [9][18] Financial Performance - Kenvue's Skin Health and Beauty division reported a 1.9% organic sales decline for 2024, with a continuous downward trend observed over five consecutive quarters [13][18] - Overall, Kenvue's sales for 2024 are projected at $15.455 billion, with a slight year-on-year increase of 0.1%, but net profit is expected to plummet by 38% to $1.03 billion [18][21] Strategic Shift - The divestiture of brands is part of Kenvue's broader strategy to optimize its product portfolio and focus on core brands, a trend seen across the beauty industry as companies respond to slowing growth and rising costs [13][21]

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