Group 1: Research Basic Information - The research object is Haixin Food, belonging to the food and beverage industry, and the reception time was on October 30, 2025. The listed company's reception staff included Deputy General Manager and Board Secretary Zheng Ming, and Securities Affairs Representative Yang Bin [17] Group 2: Detailed Research Institutions - The reception object type is a securities company, specifically CITIC Securities, and the relevant personnel are Shi Longyang and Xiao Ruihao [20] Group 3: Core Views of the Report - In the face of a challenging consumption environment and intensified industry competition, the company focuses on "improving profit quality" and "enhancing operational resilience." Through strategic adjustments, the overall gross - margin structure in the first three quarters of 2025 has continuously improved, with an increase in the sales proportion of high - margin products and a reduction in the sales of negative - margin products [22] - The improvement in gross margin is mainly due to structural adjustments, including product structure optimization, precise cost control, and lean management on the production side [22] - The常温 leisure food segment is the biggest highlight, with its income in the first three quarters of this year exceeding that of the whole last year and showing significant year - on - year growth. The hot pot ball and slip category shows certain resilience despite a year - on - year decline in income, and the frozen dishes (cold - chain baking) category is in the stage of strategic investment and model exploration [23] - The company adheres to "product - driven + brand - pulling" and launched multiple new products in the third quarter of this year to meet the trends of health and convenience [23] - The growth of the company's leisure food is mainly due to conforming to the "health and convenience" consumption trends and effectively cooperating with mainstream snack chain channels [23] - For the hot pot ball and slip category, the company's strategy is to "stabilize market share and improve product structure" to achieve the dual goals of stable share and increased profitability [24]

Group 1: Financial Performance - The overall consumption environment is challenging, with a decline in revenue for the first three quarters compared to the previous year [2] - Despite revenue pressure, the company has improved its gross margin structure, with high-margin products (over 20% margin) increasing their sales proportion [2][3] - The company has successfully reduced revenue from low-margin products, enhancing overall profitability [2] Group 2: Strategic Adjustments - Key measures for improving gross margin include: 1. Product structure optimization by eliminating unprofitable SKUs and focusing resources on high-margin core products [3] 2. Precise cost control through centralized procurement and supply chain optimization, leading to a decrease in the cost of key raw materials [3] 3. Lean management in production to reduce waste and improve output efficiency [3] Group 3: Business Segments - The ambient snack food segment is a significant growth driver, with revenue exceeding last year's total and showing substantial year-on-year growth [3] - The hot pot meatball segment, while experiencing a revenue decline, has shown resilience [3] - Frozen dishes are currently in a phase of strategic investment and model exploration [3] Group 4: Product Development and Branding - The company has launched several new products in Q3, including air fryer series and various seafood items, aligning with health and convenience trends [4] Group 5: Market Trends and Consumer Preferences - The growth in snack foods is driven by trends towards health and convenience, with product formulations optimized for natural ingredients and smaller, ready-to-eat packaging [5] - The company has effectively expanded its presence in mainstream snack retail channels [5] Group 6: Hot Pot Meatball Strategy - The strategy for the hot pot meatball segment focuses on maintaining market share and enhancing profitability through: 1. Deepening traditional channel engagement and optimizing in-store displays [6] 2. Expanding into emerging channels like community group buying and real-time retail platforms [6] 3. Promoting high-value products to improve overall gross margin [6]