今天分享的是：2025年蛋糕、酥皮糕点和甜食创新年度分析报告 报告共计：28页 2025全球蛋糕与甜食创新报告：健康、场景化、便捷成消费新主线 近日，英敏特发布《2025蛋糕、酥皮糕点和甜食创新年度分析报告》，通过调研全球多区域市场动态与消费者偏好，揭示烘焙食品领域的创新趋势与未来机 遇。报告显示，不同地区消费者需求呈现差异化特征，健康化、场景多元化、便捷化成为驱动产品创新的核心方向，而平衡传统与创新、天然与科技、性价 比与高端体验，将是行业未来发展的关键课题。 从全球各区域市场表现来看，亚太地区消费者对"纯净食品"的追求尤为突出。健康意识提升让越来越多人关注烘焙产品成分表，对防腐剂、人工添加剂的关 注度显著上升。数据显示，61%购买包装蛋糕和糕点的中国消费者愿意为无防腐剂产品支付溢价，半数消费者也愿为天然特性买单。但矛盾的是，亚洲市场 中带有"不含防腐剂/添加剂"宣称的新品占比仍处于个位数，全谷物类健康新品数量同样有限，供需缺口为品牌提供了广阔创新空间。 冷冻烘焙食品在亚太地区的潜力也逐渐释放。59%购买冷冻包装烘焙食品的中国消费者对该品类抱有兴趣，其"易储存、购买方便、品种丰富"的特点，既能 满足忙碌人群 ...

Group 1 - The core point of the article highlights that China Construction Bank's Long Card Enjoy Credit Card has won the "Best Cashback Credit Card in China" award at the "2025 Annual China Awards" organized by The Asian Banker [1] - The Long Card Enjoy Credit Card, launched in 2022, features "every transaction cashback, real-time cashback," primarily targeting WeChat and Alipay channels for low-threshold cashback, catering to the daily small and frequent consumption needs of cardholders [1] - The card's innovative "real-time cashback" system allows cardholders to receive instant notifications of cashback amounts at the moment of qualifying transactions, effectively deducting the cashback from the transaction amount [1] Group 2 - In 2024, China Construction Bank plans to continue optimizing product benefits by introducing a UnionPay version of the Enjoy Card, expanding cashback scenarios from WeChat and Alipay to all consumption scenarios, enhancing the user experience [1] - The Enjoy Card has gained significant popularity, with over 2 million cards issued, and has introduced additional large transaction discount services, reinforcing its appeal in the market [2] - The bank's efforts reflect a broader strategy to promote inclusive, convenient, and intelligent financial services, aligning with national policies to stimulate domestic demand and consumption [2]