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“接地气”服务获“高人气”肯定 建行欢享卡荣获“中国最佳返现信用卡”奖
Di Yi Cai Jing· 2025-07-30 01:33
Group 1 - The core point of the article highlights that China Construction Bank's Long Card Enjoy Credit Card has won the "Best Cashback Credit Card in China" award at the "2025 Annual China Awards" organized by The Asian Banker [1] - The Long Card Enjoy Credit Card, launched in 2022, features "every transaction cashback, real-time cashback," primarily targeting WeChat and Alipay channels for low-threshold cashback, catering to the daily small and frequent consumption needs of cardholders [1] - The card's innovative "real-time cashback" system allows cardholders to receive instant notifications of cashback amounts at the moment of qualifying transactions, effectively deducting the cashback from the transaction amount [1] Group 2 - In 2024, China Construction Bank plans to continue optimizing product benefits by introducing a UnionPay version of the Enjoy Card, expanding cashback scenarios from WeChat and Alipay to all consumption scenarios, enhancing the user experience [1] - The Enjoy Card has gained significant popularity, with over 2 million cards issued, and has introduced additional large transaction discount services, reinforcing its appeal in the market [2] - The bank's efforts reflect a broader strategy to promote inclusive, convenient, and intelligent financial services, aligning with national policies to stimulate domestic demand and consumption [2]