跨年来临，各家品牌在"大节点"的流量焦虑下，不惜成本地拿下了各大直播间的坑位和各台跨年晚会的 中插口播。但在这种流量集中爆发的当口，大多数的营销动作都只能被淹没在流量红海中，激不起任何 声量。 去年同时段，与辉同行的跨年乐享会以"开播4分钟突破200万，最终场观1902万人次"的成绩成为了流量 黑马。今年《与辉同行2026跨年乐享会》如期上线，拿下这次乐享会会独家冠名的则是一个熟悉的名字 ——优益C。而优益C选择和与辉同行携手打造跨年音乐会，不光是品牌流量的加持，也是两个品牌一 次注定共赢的双向奔赴。 01 内核共鸣，价值共振 优益C多年来一直在"寻找适合中国人的益生菌"，而与辉同行则致力于"溯源"，根植中国本土生态与人 文进行追寻探索是两个品牌的基因共性，这也使得他们拥有着相似的品牌内核：深耕中国沃土，探索中 国宝藏。当面对民族音乐这样的中国宝藏，两个品牌携手合作的跨年音乐会，自然会赢得1+1＞2的营 销效果。 优益C相信益生菌小而强大的力量，自2006年开始，一直在"寻找适合中国人的益生菌"的路上从未停 歇，探访了香格里拉原始山林、巴马长寿乡、甘南高原牧场等多个国内生态秘境，经过长期探索和系统 科研，最终 ...

Core Insights - The article discusses the collaboration between two brands, 优益C and 与辉同行, for a New Year's Eve music event, highlighting their shared values and marketing strategies aimed at enhancing brand visibility and consumer engagement [1][2][4]. Brand Collaboration - 优益C and 与辉同行 have partnered for the "与辉同行2026跨年乐享会," with 优益C as the exclusive sponsor, aiming for a mutually beneficial marketing outcome [1]. - Both brands share a commitment to exploring and promoting Chinese culture and local resources, which aligns with their marketing strategies [2][3]. Target Audience - The core audience for both brands consists primarily of urban women aged 25-40, who are culturally engaged and influential in household purchasing decisions [4]. - Both brands have made efforts to connect with this demographic through various initiatives, including experiential events and cultural programming [4]. Marketing Strategies - 优益C has been actively expanding its consumer engagement through unique experiences, such as exploring ecological environments and hosting seasonal events [4]. - 与辉同行 focuses on cultural storytelling and immersive experiences to enhance consumer understanding and appreciation of Chinese heritage [3][4]. Quality and Innovation - 优益C has established a strong reputation in the probiotics sector, achieving significant milestones such as a 99.9% survival rate for its proprietary probiotic strain PC-01 and holding three patents [5][6]. - 与辉同行 emphasizes cultural depth and quality in its branding, collaborating with local cultural institutions to enhance its offerings and consumer experiences [6]. Cultural Significance - The New Year's Eve music event serves as a platform to celebrate and promote traditional Chinese music, reinforcing the brands' commitment to cultural heritage [6]. - The collaboration is seen as a strategic move to elevate both brands' market presence while contributing to the cultural landscape [6].