Core Viewpoint - The event "豪爽篮球局" organized by 优益C showcases a new approach to health beverages, targeting young consumers through interactive and engaging formats [1][12]. Group 1: Event Overview - The "豪爽篮球局" event took place on July 4, 2025, featuring a basketball match between two teams led by notable figures, including basketball expert 吴勇豪 and 蒙牛集团's low-temperature division general manager 纪臣 [1][4]. - The event utilized live streaming, competitive play, and interactive sales to connect health beverages with young consumers [1][4]. Group 2: Product Highlights - 吴勇豪 promoted his favorite product, "益生菌柠檬茶," which combines high-quality tea and a proprietary probiotic formula, enhancing vitality during sports [4]. - A new product, "益生菌冰柚子," was introduced, featuring 500 billion active probiotics to aid digestion [4]. - The product range also includes "优益C畅快菌粉," designed for the elderly, addressing diverse health needs [4]. Group 3: Brand Strategy - 纪臣 emphasizes the importance of innovation in probiotic low-temperature dairy products, focusing on health, taste, and functionality [8]. - The collaboration with NBA reflects the brand's commitment to health and vitality, aligning with the spirit of teamwork and perseverance [10]. - Future plans include continued NBA collaborations and a focus on youth-oriented, functional, and lifestyle-driven products in the probiotic beverage sector [12].

Group 1 - Shanghai Benbainian Private Equity Fund Management Co., Ltd. has been established, co-owned by Beijing Taiqing Enterprise Management Consulting Partnership and Inner Mongolia Mengniu Dairy Industry Group Co., Ltd. The company focuses on private equity and venture capital fund management services [1] - Mengniu Dairy has issued a profit warning, expecting a profit attributable to shareholders of approximately 0.05 billion to 0.25 billion yuan for the year ending December 31, 2024, a significant decrease from 4.809 billion yuan in the same period of 2023. The decline is attributed to a mismatch in raw milk supply and demand and lower-than-expected consumer demand [2] - Mengniu Ventures, the only CVC fund of Mengniu Group, focuses on investments in the nutrition and food ecosystem, targeting sectors such as the elderly economy, health, biotechnology, and synthetic biology manufacturing [2] Group 2 - Mengniu Ventures has invested in multiple projects, including Hongmo Bio, Yikela Bio, Wuhan Hesheng Technology, and Ruipai Pet Hospital, exploring health nutrition, innovative consumption, and biotechnology [2] - The general manager of Mengniu Ventures highlighted the importance of digitalization and addressing the health needs of the elderly population, indicating a significant market opportunity in providing health products and solutions [3]