Core Viewpoint - The live-streaming sales model is becoming increasingly crowded and has entered a phase of reshuffling and adjustment, making it not the best option for many home appliance dealers [3][4]. Group 1: Market Dynamics - A significant number of home appliance dealers are turning to live-streaming sales as a means of self-rescue, driven by the encouragement of home appliance companies [3][4]. - The decline in offline sales, shifting consumer behaviors, and the fading effectiveness of traditional competition methods have forced many dealers to adopt live-streaming as a last resort [4][5]. - The live-streaming sales model has already passed its lucrative phase, and the market is rapidly entering a new round of reshuffling, leaving limited opportunities for new entrants [3][4]. Group 2: Challenges and Realities - The perception that live-streaming sales have low barriers to entry is misleading; it requires professional knowledge, continuous investment, and sustained effort [3][5]. - Many dealers are unprepared for the high customer acquisition costs associated with online sales, which currently exceed those of offline methods [5][6]. - The timeline from starting a live-streaming account to generating sales is lengthy, necessitating a strategic approach to content and audience engagement [5][6]. Group 3: Strategic Considerations - The focus should not solely be on immediate sales but rather on the exploration and learning process that comes with engaging in live-streaming [5][6]. - Dealers must respect market dynamics and the professional barriers of live-streaming, exploring multiple channels and methods to uncover better opportunities [6].