Workflow
直播向善
icon
Search documents
外卖大战到直播电商,董海锋在高校的这番话,很有意思!
Sou Hu Cai Jing· 2025-10-08 10:24
Group 1 - The core of the battle has evolved beyond simple food delivery services to a comprehensive ecological confrontation over "instant retail" dominance [3][15] - Alibaba initiated a massive subsidy campaign with a commitment of 50 billion yuan for its Taobao Flash Sale, leading to intense competition with Meituan and JD [2][5] - Meituan's system faced overload due to a surge in orders, with over 120 million orders recorded in one day, highlighting the scale of the competition [2][5] Group 2 - JD's strategy includes a "Double Hundred Plan" with over 10 billion yuan to support quality merchants, intensifying the competitive landscape [2][3] - High-profile subsidies from all three companies have led to significant financial losses projected for the next 12 months: Alibaba's food delivery business may face losses of up to 41 billion yuan, JD 26 billion yuan, and Meituan 25 billion yuan [2][3] - The market share dynamics are shifting towards a potential three-way split among Meituan, Alibaba, and JD, with a projected ratio of 4.5:4.5:1 [5] Group 3 - Regulatory concerns have emerged, with the market regulator urging the three platforms to adhere to e-commerce laws and engage in rational competition [5] - Meituan's CEO expressed concerns about the current order volume being inflated and the need for the industry to return to rationality [5][6] - The competition is characterized by a significant financial commitment, with over 25 billion yuan spent in a single quarter by the three companies [5] Group 4 - The competition extends to the live e-commerce sector, where companies are reflecting on their roles and responsibilities in society [6][8] - The concept of "live commerce for good" is being promoted, emphasizing the need for social responsibility alongside commercial success [8][9] - The evolution of competition in the internet industry is shifting from "traffic distribution" to "data distribution," highlighting the importance of controlling entry points [9][11][13]
让善意在直播间流淌:董海锋提出直播电商“向善长河”理念
Sou Hu Cai Jing· 2025-06-11 10:26
消费向善,助力乡村与文化传承。谦寻作为最早投身直播助农的企业之一,谦寻开展的全国各地产业带溯源公益直播,至今已走过16个省市21个站点,引导 成交额累计超8亿元。同时,谦寻积极推动传统文化焕新,通过"蜜探老字号""蜜蜂侦茶局"等特色直播IP,让老字号和非遗文化走进千家万户,获得消费者 广泛赞誉。 潮新闻客户端 记者 张云山 6月10日至11日,以"汇聚网络正能量 引领时代新风尚"为主题的2025年中国网络文明大会在安徽合肥隆重举行。谦寻控股董事长董海锋受邀在"互联网企业 社会责任"论坛发表《让直播电商成为传递善意的"长河"》的主题演讲,系统阐述了谦寻控股以"直播向善"为核心,在消费、人文、智能三个维度构建公益 新模式的探索与实践。 谦寻控股董事长董海锋发表演讲(受访者供图) 董海锋在演讲中指出,在数字经济深度融入社会发展的当下,直播电商行业肩负着重要的社会责任。谦寻将"直播向善"作为核心理念,致力于推动商业价值 与社会价值在数字空间共生共荣。 人文向善,赋能艺术与乡村振兴。连续两年携手乌镇戏剧节组委会、桐乡市慈善总会打造"乌镇戏剧节公益直播专场",精选国货、文旅及非遗产品,既拉动 消费、助力乡村,更将善款用于 ...