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「月入10万」的摆摊主播,一半都凉了
36氪· 2025-05-07 00:08
Core Viewpoint - The article discusses the rise of live-streaming street vending as a new entrepreneurial trend, highlighting its potential for income generation while also cautioning against the associated risks and scams in this space [4][7][49]. Group 1: Live-Streaming Street Vending Trend - Live-streaming street vending has become a popular entrepreneurial avenue, combining traditional street vending with modern digital platforms [6][10]. - The trend is characterized by low investment, low entry barriers, and high flexibility, making it appealing to many aspiring entrepreneurs [12][38]. - Social media platforms have seen significant engagement with street vending content, with videos related to "big pot braised dishes" alone garnering over 40 billion views on Douyin [13][39]. Group 2: Success Stories and Aspirations - Numerous success stories circulate online, with individuals claiming substantial earnings from street vending, such as a college student making 10,000 yuan in 15 days [20][22]. - The narrative of easy wealth through street vending has attracted many, leading to a surge in interest and participation in this entrepreneurial model [19][38]. Group 3: Risks and Scams - Despite the allure, many individuals face harsh realities when attempting to replicate the success seen in online videos, often resulting in financial losses [42][45]. - Reports of scams related to street vending training programs have emerged, where participants pay for ineffective training and resources [51][63]. - The article emphasizes the importance of critical thinking and caution, as many aspiring vendors may fall victim to misleading claims and unrealistic expectations [84][85].
“月入10万”的摆摊主播,一半都凉了
3 6 Ke· 2025-04-30 07:38
Core Viewpoint - The rise of live-streaming street vending has transformed traditional street vending into a lucrative entrepreneurial opportunity, combining online engagement with offline sales, attracting many aspiring entrepreneurs [4][6][20]. Group 1: Industry Trends - Live-streaming street vending has become a popular trend, with many individuals seeking to enter this space due to its low investment and high flexibility [7][24]. - The integration of short video platforms with street vending has created a new economic model, leading to significant interest and participation [5][18]. - The popularity of specific food items, such as large pot braised dishes, has garnered billions of views on platforms like Douyin, indicating a strong consumer interest [9][24]. Group 2: Entrepreneurial Opportunities - Many success stories circulate online, showcasing individuals who have made substantial income through street vending, further motivating others to join [14][20]. - The concept of "teaching others to teach" has emerged, where experienced vendors can charge for training, creating a new revenue stream [22][35]. - The potential for high earnings, such as claims of monthly incomes reaching 100,000 yuan, has attracted a large number of participants [24][36]. Group 3: Challenges and Realities - Despite the allure of quick profits, many individuals face harsh realities when attempting to implement what they learned, often leading to disappointment [25][29]. - Numerous scams and misleading training programs have been reported, where participants pay for ineffective training and unrealistic promises [28][30]. - The disparity between the perceived success in live-streaming street vending and the actual experiences of many vendors highlights the risks involved in this entrepreneurial venture [36][41].