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市场规模近300亿,茶餐厅如何在转型中“破局”吸引年轻人?
Sou Hu Cai Jing· 2025-09-12 17:02
作为从香港走向全国的经典餐饮形态,茶餐厅近年来正经历深度调整。在消费市场变革与行业竞争加剧的双重压力下,传统茶餐厅面临产品同质化、价值 感缺失、供应链成本高企等多重挑战,行业进入转型关键期。数据显示,2024年中国茶餐厅市场规模达285亿元,预计2025年将突破300亿元,全国门店总 数超过2.8万家,但企业存量为2.15万家,反映出市场整合加速的趋势。 从地域分布看,新一线城市以22.7%的门店占比领跑全国,三线与一线城市分别以20.6%和17.8%紧随其后。城市集中度方面,广州以7.3%的占比位居榜 首,深圳、上海分别占5.5%、3.8%,北京占1.2%。值得注意的是,广东七座城市跻身全国门店数前十,凸显粤港澳大湾区作为茶餐厅核心市场的地位。 品牌格局呈现"区域深耕为主,跨域扩张为辅"的特征,除大家乐、翠华餐厅等少数品牌实现全国布局外,多数香港本土品牌仍聚焦本地市场,而深圳克茗 冰室、广州太哼冰室等新兴品牌通过差异化策略快速崛起,门店分别突破140家和100家。 场景创新方面,品牌通过空间重构提升消费体验。文通冰室打造"复古港风+赛博朋克"主题店,设置霓虹灯墙、游戏机等打卡点,使门店客流量提升 40%;翠 ...
「月入10万」的摆摊主播,一半都凉了
36氪· 2025-05-07 00:08
Core Viewpoint - The article discusses the rise of live-streaming street vending as a new entrepreneurial trend, highlighting its potential for income generation while also cautioning against the associated risks and scams in this space [4][7][49]. Group 1: Live-Streaming Street Vending Trend - Live-streaming street vending has become a popular entrepreneurial avenue, combining traditional street vending with modern digital platforms [6][10]. - The trend is characterized by low investment, low entry barriers, and high flexibility, making it appealing to many aspiring entrepreneurs [12][38]. - Social media platforms have seen significant engagement with street vending content, with videos related to "big pot braised dishes" alone garnering over 40 billion views on Douyin [13][39]. Group 2: Success Stories and Aspirations - Numerous success stories circulate online, with individuals claiming substantial earnings from street vending, such as a college student making 10,000 yuan in 15 days [20][22]. - The narrative of easy wealth through street vending has attracted many, leading to a surge in interest and participation in this entrepreneurial model [19][38]. Group 3: Risks and Scams - Despite the allure, many individuals face harsh realities when attempting to replicate the success seen in online videos, often resulting in financial losses [42][45]. - Reports of scams related to street vending training programs have emerged, where participants pay for ineffective training and resources [51][63]. - The article emphasizes the importance of critical thinking and caution, as many aspiring vendors may fall victim to misleading claims and unrealistic expectations [84][85].