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5 年内,ToB 新手靠 AI 干不掉老炮
3 6 Ke· 2025-06-18 02:52
Core Viewpoint - The discussion centers around whether AI will enable new entrants in the ToB sector to outcompete established players, with insights suggesting that established companies may leverage AI to enhance their existing advantages rather than being displaced by newcomers [1][2][3]. Group 1: Old Players vs. New Entrants - Established companies ("old players") possess significant advantages such as accumulated customer resources, data, insights, and trust, making it easier for them to address client issues compared to new entrants [4][6]. - The evolution of AI tools, like DeepSeek, is seen as a means for old players to rejuvenate their offerings, rather than being outright replaced by new entrants [4][19]. - The ability to utilize localized information remains a critical advantage for old players, which AI cannot easily replicate [5][6]. Group 2: AI's Role and Future Implications - In the short to medium term, AI is expected to enhance efficiency across the board, but it will not fundamentally change the competitive landscape between old players and new entrants [5][6]. - The future of AI in the ToB sector may involve a collaborative model where human expertise and AI capabilities complement each other, rather than a complete takeover by AI [4][12]. - The potential for AI to automate knowledge and processes presents new opportunities for SaaS companies, particularly in automating knowledge management and enhancing operational efficiency [26][29]. Group 3: Knowledge Evolution and Business Models - The evolution of knowledge management through AI tools is crucial for bridging the gap between human expertise and automated systems [20][21]. - The shift towards performance-based payment models (e.g., RaaS) reflects a changing landscape where companies are incentivized to deliver measurable results [27][28]. - The integration of AI into business processes is expected to reduce operational costs and improve efficiency, particularly in sectors like healthcare and finance [29][30]. Group 4: Market Dynamics and Future Trends - The AI landscape is anticipated to undergo a cycle of expansion and contraction, similar to past trends in the mobile internet sector, with many new applications emerging but only a few surviving long-term [24][26]. - The lowering of technical barriers due to AI advancements may lead to increased competition, but established players with deep industry knowledge will still hold significant advantages [14][19]. - The future of the ToB sector will likely see a blend of traditional expertise and new AI capabilities, creating a dynamic environment for both old and new players [30][31].