2025年，湖北以实施文化创新战略为引领，聚力打造长江文化高地，曾侯乙编钟成功入选《世界记忆名录》，红色旅游、博物馆看展、非遗体验成为潮流， 文华奖、群星奖均有收获，万余场文化惠民活动点亮群众美好生活；聚力建设知名文化旅游目的地，"神武峡""赤黄红"两大文旅主轴全面叫响，串联起荆山 楚水、荆风楚韵，赤壁古战场等景区"旧貌换新颜"，游客络绎不绝；聚力培育文旅支柱产业，"超级文旅日"IP串联千行百业，演艺经济、冰雪经济、温泉经 济蓬勃发展，数智体验、低空飞行、研学旅游等业态丰富多样，文旅产业规模迈上万亿级台阶；聚力擦亮"知音湖北"品牌，中国文化旅游产业博览会等活动 成果丰硕，"全球推广计划""全球合作伙伴"助力荆楚文化走世界、吸引五洲宾朋聚湖北。 （来源：中国旅游报） 转自：中国旅游报 2025年10月16日，"知音湖北·超级文旅日"10月主题"17遇金秋"启动活动现场。湖北省文化和旅游厅 供图 2026年，湖北将以"夯基础、提质效、优服务"为导向，以"国际化、数智化、创新化、市场化、专业化"为引领，进一步优化"神武峡""赤黄红"文旅主轴布 局，丰富高品质供给，激活全链条消费，把文旅产业培育成支柱产业、民生产业、 ...

Core Insights - Hubei province plans to launch over 600 festive theme activities and more than 1,000 cultural benefit activities from late December 2025 to March 3, 2026, under the "Know Your Hubei" brand, aiming to integrate traditional customs with modern experiences to unleash the potential of cultural tourism [1] Group 1: Event Highlights - During the New Year and Spring Festival, Hubei will focus on "ancient and modern integration" to create differentiated and immersive festival experiences, with cities like Wuhan showcasing a "light and shadow show + symphony + bell ringing" for New Year's Eve [3] - Activities in various locations will include a drone sky show and Song Dynasty lantern festival in Huanggang, and an immersive village banquet and water performance in Xiangyang, enhancing the appeal of festival experiences through interactivity and ceremonial design [3] Group 2: Regional Collaboration - The events will feature regional collaboration and "one place, one product" presentations, with unique activities like immersive theater tours in Xiangyang, horse-themed parades in Jingzhou, and a music carnival in Yichang, showcasing the diversity of Jingchu culture [3] - New projects such as the second phase of Xiangyun Bay in Xiaogan and the Ezhou Garden Expo Park will also be operational during this period, further enriching the cultural tourism supply in the province [3] Group 3: Accessibility and Benefits - Hubei will implement over 170 ticket discounts or exemptions at A-level tourist attractions, including a joint ticket offer for six core scenic spots in Shennongjia [4] - Starting December 25, 2025, Hubei will distribute 24 million yuan in "Know Your Hubei Super Cultural Tourism Day" consumption vouchers, covering various sectors including dining, accommodation, and cultural tourism [4] Group 4: Strategic Goals and Economic Impact - Hubei aims to become a cultural strong province and a world-renowned cultural tourism destination, with the cultural tourism industry targeted as a pillar industry [4] - In the first three quarters of this year, Hubei saw a 13% increase in tourist numbers and over 15% growth in tourism revenue, with total tourism expenditure exceeding 870 billion yuan, marking significant growth in the tourism sector [4]

为了加深京津冀地区游客对"知音湖北"的了解，推介会上，中国科学院地理科学与资源研究所研究员、 《中国国家地理》杂志社社长兼总编辑李栓科和2025蛇年春晚《世界赠予我的》词作者、知名音乐人袁 晶分别带着"神武峡""赤黄红"两大特色文旅产品惊艳亮相。在地理学者视角下的"神武峡"诠释着"文化 +自然"的完美融合，神农架有着四个层级演化的罕见地貌和珍稀的山地植被、飞鸟走兽资源，武当山 既有着浓厚的传统文化底蕴，又是绿松石的重要产地，三峡工程让人们在安全中感受自然之美；音乐人 眼中的"赤黄红"则是荆楚大地的调色盘，整合了三国文化、长江文化、红色文化等极具辨识度的文旅 IP。袁晶还用浪漫的视角解读了"赛博武汉"，是烟火街巷里的快意恩仇，也是科技浪潮中的敢为人先。 与"神武峡""赤黄红"一同亮相的，还有湖北省文化和旅游厅交流合作处王梦恬带来的湖北文旅暑期特色 旅游产品发布。76处避暑康养胜地惊喜集结，用25℃的山水和100℃的热情，向京津冀游客发出了一场 暑期清凉之约。 "千万华北游客入鄂计划"即将启动 "神武峡""赤黄红"特色文旅产品亮相 两大主轴串联湖北山水人文底蕴 湖北，是长江文明的重要发源地、楚文化的重要发祥地，境 ...