2025年，湖北以实施文化创新战略为引领，聚力打造长江文化高地，曾侯乙编钟成功入选《世界记忆名录》，红色旅游、博物馆看展、非遗体验成为潮流， 文华奖、群星奖均有收获，万余场文化惠民活动点亮群众美好生活；聚力建设知名文化旅游目的地，"神武峡""赤黄红"两大文旅主轴全面叫响，串联起荆山 楚水、荆风楚韵，赤壁古战场等景区"旧貌换新颜"，游客络绎不绝；聚力培育文旅支柱产业，"超级文旅日"IP串联千行百业，演艺经济、冰雪经济、温泉经 济蓬勃发展，数智体验、低空飞行、研学旅游等业态丰富多样，文旅产业规模迈上万亿级台阶；聚力擦亮"知音湖北"品牌，中国文化旅游产业博览会等活动 成果丰硕，"全球推广计划""全球合作伙伴"助力荆楚文化走世界、吸引五洲宾朋聚湖北。 （来源：中国旅游报） 转自：中国旅游报 2025年10月16日，"知音湖北·超级文旅日"10月主题"17遇金秋"启动活动现场。湖北省文化和旅游厅 供图 2026年，湖北将以"夯基础、提质效、优服务"为导向，以"国际化、数智化、创新化、市场化、专业化"为引领，进一步优化"神武峡""赤黄红"文旅主轴布 局，丰富高品质供给，激活全链条消费，把文旅产业培育成支柱产业、民生产业、 ...

Core Insights - Hubei is positioning itself as a cultural and tourism hub in Central China, leveraging its rich cultural heritage and natural resources to attract tourists and enhance its economic development [1][5][10] Group 1: Cultural and Tourism Events - The second Yangtze River Cultural Arts Season has commenced, showcasing the cultural heritage of the Yangtze River basin through a 49-day event that emphasizes the integration of culture, technology, and tourism [1][3] - The China Cultural Tourism Industry Expo, held concurrently, attracted over 2,000 exhibitors and aims to enhance the integration and upgrading of the cultural tourism industry [1][2] Group 2: Tourism Growth Metrics - In the first half of the year, Hubei received 436 million tourists, a year-on-year increase of 14.68%, with tourism revenue reaching 454.88 billion yuan, up 16.02% [2][4] - The province aims to surpass the one trillion yuan mark in tourism revenue by the end of the year [2] Group 3: Strategic Development Initiatives - Hubei is promoting the deep integration of culture and tourism, focusing on five key cultural tourism brands and two main tourism axes: "Shenwuxia" and "Chihong" [2][9] - The province has set ambitious goals to establish itself as a world-renowned cultural tourism destination by 2035, with specific targets for scenic spots and cultural sites [8][10] Group 4: Infrastructure and Accessibility - Hubei's transportation network, including three international airports and high-speed rail connections, enhances its accessibility for domestic and international tourists [6][7] - The province's strategic location as a transportation hub is expected to facilitate a significant increase in tourist inflow [6][7] Group 5: Cultural Heritage and Innovation - The "New Yangtze Aesthetics" concept is being developed to resonate with younger audiences, blending traditional cultural elements with modern expressions [3][10] - Hubei's cultural resources, including natural landscapes and historical sites, are being transformed into experiential tourism offerings [4][10]

Group 1 - The upcoming National Day and Mid-Autumn Festival holidays have prompted various regions to launch high-quality cultural tourism products and activities to attract domestic and international tourists [1] - The 2025 Shanghai Tourism Festival has commenced with a grand parade featuring 25 floats and 24 performance teams, showcasing cultural events across multiple city districts from September 14 to October 6 [4] - A half-price ticket promotion for popular attractions such as Disneyland, Oriental Pearl Tower, and Lego Land is being offered from September 13 to 19, aimed at boosting visitor numbers [7] Group 2 - The 2025 Global Travel Trade Conference held in Yichang, Hubei, attracted over 220 international travel agents and influencers from 41 countries, focusing on premium tourism routes like Shennongjia and the Three Gorges [9] - Hubei's inbound tourism has seen a significant increase, with a 54.89% year-on-year growth in visitors, driven by policies such as visa-free transit and mobile payment optimization [9] - The 2025 China Cultural Tourism Industry Expo has successfully signed contracts worth 240.921 billion yuan, covering areas like cross-border tourism and digital performances, with participation from 31 provinces and 16 countries [11]