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“一胎99子”,短剧为何越来越癫?
Xin Jing Bao· 2025-06-17 11:26
Core Viewpoint - The absurd plot of the short drama "Kirin Sends Son, Heavenly Blessing," which features a character giving birth to 99 children, has sparked significant public criticism and led to its rapid removal from the platform, highlighting issues in content regulation and the industry's focus on sensationalism over quality [1][2][3]. Group 1: Industry Trends - The short drama industry is increasingly characterized by bizarre and extreme storylines, with a trend towards "audience capture" through sensational content, as evidenced by the rapid rise in viewership for "Kirin Sends Son" which garnered 45 million views in just two days [2][3][8]. - There is a growing phenomenon of "ugly competition" in the industry, where creators prioritize shocking content over quality storytelling, leading to a decline in the overall standard of productions [6][10]. Group 2: Content Regulation - The content review process for short dramas has come under scrutiny, particularly regarding the self-regulation practices of platforms that may lack adequate oversight, allowing controversial content to be aired without proper checks [3][10]. - Recent regulations from the National Radio and Television Administration indicate that platforms are responsible for content management, yet the loopholes in self-auditing have led to a proliferation of low-quality, sensationalist dramas [3][10]. Group 3: Audience Reaction - Audience sentiment is shifting from passive consumption to active criticism, with viewers expressing fatigue over repetitive and absurd storylines, indicating a potential market correction as they demand higher quality content [8][10]. - The backlash against "Kirin Sends Son" reflects a broader discontent with the industry's current trajectory, as viewers are increasingly seeking content that aligns with aesthetic values rather than mere shock value [7][8].