Core Insights - The article discusses the potential return of the prominent live-streaming influencer Viya, who has been absent for nearly four years, as she appears to be exploring private traffic channels through a new mini-program called "Qianxun Super Member" [1][2][5] - The mini-program has sparked speculation about Viya's comeback, despite the company behind it denying any plans for her to return to live streaming [1][5] - The trend of influencers shifting focus to private traffic is highlighted, as they seek new avenues for growth amid fierce competition in public traffic [2][5][13] Summary by Sections Viya's Potential Comeback - Viya has been linked to the "Qianxun Super Member" mini-program, which features her as a model in promotional materials, leading to speculation about her return [1][3] - The mini-program is currently in a testing phase, offering limited-time purchasing benefits for registered members, with various product categories available [3][4] Private Traffic Strategy - The article emphasizes the shift of top influencers towards private traffic as a strategy to maintain direct engagement with their fanbase and explore new monetization methods [5][12] - Viya's previous success in building a strong private traffic network is noted, with over 90,000 groups potentially reaching 1.8 million users [4][13] Industry Trends - The competitive landscape for top influencers is changing, with many seeking new growth opportunities in private traffic due to saturation in public traffic [5][13] - The challenges faced by other influencers, such as Xiaoyang Ge, in launching their own platforms and the difficulties in achieving significant traction are also discussed [11][12] Short Drama Ventures - Viya's company, Qianxun, is also venturing into the short drama space, attempting to leverage the popularity of short-form content for brand partnerships and advertising [7][8] - However, the initial results of these short dramas have been underwhelming, indicating the challenges of integrating influencer marketing with new content formats [8][12] Conclusion - The article concludes that the future success of influencers like Viya and Xiaoyang Ge in private traffic and new ventures will depend on their ability to engage and retain their fanbase, as consumer loyalty shifts towards product quality and pricing rather than individual personalities [14]

Core Viewpoint - Perfect World reported a significant financial performance in 2024, with total revenue of 5.57 billion yuan and a net loss of 1.288 billion yuan, while announcing a cash dividend plan for shareholders [2][3] Financial Performance - In 2024, Perfect World achieved total revenue of 5.57 billion yuan, with a net loss attributable to shareholders of 1.288 billion yuan and a non-GAAP net loss of 1.313 billion yuan [2] - For the first quarter of 2025, the company reported revenue of 2.023 billion yuan, a year-on-year increase of 52.22%, and a net profit attributable to shareholders of 302 million yuan [2][3] Dividend Policy - Despite the losses in 2024, Perfect World plans to distribute a cash dividend of 2.3 yuan per 10 shares, totaling 437 million yuan, maintaining its annual cash dividend practice since 2015 [2] Business Segment Performance - In 2024, the gaming segment generated approximately 5.18 billion yuan, a year-on-year decline of 22.32%, while the film and television segment earned about 350 million yuan, down 66.17% [4] - The company is focusing on long-term games and reassessing its operational strategies to concentrate resources on more promising projects [4] New Product Launches - The launch of "Zhu Xian World" in December 2024 is expected to bolster revenue, contributing to a 10.37% increase in gaming revenue in Q1 2025 [5] - Perfect World is actively developing and preparing for the release of several new games, including "Zhu Xian 2" and "Yihuan" [7] E-sports and Short Video Content - Perfect World plans to host the CS Asia Invitational 2025, aiming to strengthen its e-sports ecosystem [7] - The company is also expanding into the micro-short drama market, with successful releases in 2024 and early 2025 [8]