Core Insights - The article discusses the potential return of the prominent live-streaming influencer Viya, who has been absent for nearly four years, as she appears to be exploring private traffic channels through a new mini-program called "Qianxun Super Member" [1][2][5] - The mini-program has sparked speculation about Viya's comeback, despite the company behind it denying any plans for her to return to live streaming [1][5] - The trend of influencers shifting focus to private traffic is highlighted, as they seek new avenues for growth amid fierce competition in public traffic [2][5][13] Summary by Sections Viya's Potential Comeback - Viya has been linked to the "Qianxun Super Member" mini-program, which features her as a model in promotional materials, leading to speculation about her return [1][3] - The mini-program is currently in a testing phase, offering limited-time purchasing benefits for registered members, with various product categories available [3][4] Private Traffic Strategy - The article emphasizes the shift of top influencers towards private traffic as a strategy to maintain direct engagement with their fanbase and explore new monetization methods [5][12] - Viya's previous success in building a strong private traffic network is noted, with over 90,000 groups potentially reaching 1.8 million users [4][13] Industry Trends - The competitive landscape for top influencers is changing, with many seeking new growth opportunities in private traffic due to saturation in public traffic [5][13] - The challenges faced by other influencers, such as Xiaoyang Ge, in launching their own platforms and the difficulties in achieving significant traction are also discussed [11][12] Short Drama Ventures - Viya's company, Qianxun, is also venturing into the short drama space, attempting to leverage the popularity of short-form content for brand partnerships and advertising [7][8] - However, the initial results of these short dramas have been underwhelming, indicating the challenges of integrating influencer marketing with new content formats [8][12] Conclusion - The article concludes that the future success of influencers like Viya and Xiaoyang Ge in private traffic and new ventures will depend on their ability to engage and retain their fanbase, as consumer loyalty shifts towards product quality and pricing rather than individual personalities [14]

但消费者们觉得背刺并不是因为美诚月饼在佛山生产，而是小杨哥在直播中对"香港品牌"的大肆宣扬。浙江垦丁（北京）律师事务所律师程念则在采访中表 示，"根据广告法，商品的产地、生产者等信息与实际情况不符，对购买行为有实质性影响的属于虚假广告，因此小杨哥直播中的宣传推广行为有虚假宣 传，误导、欺骗消费者的嫌疑。 （文/霍东阳 编辑/张广凯） 近日，有媒体发现，三只羊直播间带货过的"香港美诚月饼"（下称"美诚月饼"）生产厂家——佛山市美诚食品有限公司的登记状态由存续变更为注销。 据企查查数据，佛山美诚食品有限公司（下称"佛山美诚"）成立于2023年，法定代表人为余永奇，持股30%，另一监事张绍灯持股70%。公司的注册资本为 100万元，经营范围包括食品生产；粮食加工食品生产；食品销售。5月15日，佛山美诚被注销。 而美诚月饼的品牌运营方——广州市美诚食品有限公司（下称"广州美诚"）仍为存续状态。广州美诚成立于2019年，佛山美诚的监事张绍灯持股15%，另一 大股东张绍主持股85%。 去年9月，疯狂小杨哥及其旗下各大主播直播间售卖号称来自"香港的高端月饼"品牌"香港美诚"，由米其林大师调制。曾志伟及儿媳王敏弈也曾现身三只 ...

以下文章来源于李东阳朋友圈 ，作者李东阳 李东阳朋友圈 . 李东阳，500万粉丝营销博主、《首席营销官》主理人。聊营销、说品牌，欢迎志同道合的朋友围观。永远思考，永远保持怀疑。 +V：ldy8963 一起探讨商业，挖掘营销底层逻辑。 来源 I 李东阳朋友圈（ID： LDYMarketing ） 作者 I 李东阳 图源丨摄图网 自去年9月7日最后一次开播至今（3月24日），小杨哥已经停播了漫长的198天，掉粉超1200万。不过，近日的一些迹象显示，小杨哥 正在准备"复出"。 3月23日，合肥市联合调查组发布关于合肥三只羊网络科技有限公司整改情况的通报： 2024年10月11日，三只羊公司足额缴纳了罚没款6894.95万元。对"香港美诚月饼""澳洲谷饲牛肉卷"等涉案产品，已累计赔付2777.85万 元，并继续按照应赔尽赔原则，执行退一赔三标准，做好退赔工作。 小杨哥不在的直播江湖 沧海桑田 在平台造神的时代，小杨哥吃到了流量席卷而过的红利，塑造了属于自己的时代。 早在2021年，他一场直播斩获了一小时卖出1.5亿的惊人战绩，2022年的直播带货总交易额更是超过了100亿元，"小杨哥"的名号几乎 传遍了互联网的每个 ...