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中德产学研合作再结硕果:梅赛德斯-奔驰和清华大学合作项目斩获2025德国红点奖
Zhong Guo Jing Ji Wang· 2025-10-17 10:09
Core Viewpoint - Mercedes-Benz's collaboration with Tsinghua University on the interactive embroidery car interior project "LumiStitch" has won the 2025 Red Dot Concept Design Award, showcasing a blend of Chinese aesthetics and advanced smart materials in automotive design [1][3]. Group 1: Project Overview - The "LumiStitch" project is inspired by Chinese landscape aesthetics, combining smart materials with traditional embroidery techniques to create an innovative smart cockpit experience [1][3]. - The project features Mercedes-Benz's smart cockpit utilizing advanced materials that respond to gestures and environmental light changes, presenting traditional embroidery in a new light through an intelligent lighting system [2][3]. Group 2: Collaboration Significance - The partnership between Mercedes-Benz and Tsinghua University has been ongoing for over a decade, establishing a benchmark for Sino-German industry-academia cooperation, with research covering electric mobility, intelligent connectivity, and digitalization [3][6][7]. - The collaboration has led to significant advancements in battery technology, vehicle-to-grid (V2G) research, and the application of visual language models (VLM) in smart cockpits, among other areas [6][7]. Group 3: Future Directions - Mercedes-Benz aims to deepen its collaboration with Tsinghua University, focusing on innovative and aesthetically pleasing smart experiences for customers, while also expanding its partnerships with leading tech companies in China [3][7]. - The company is committed to nurturing talent in the automotive industry through practical teaching bases and supporting youth participation in global climate actions for sustainable development [7].