Core Insights - Meituan is expanding its offline presence with two main projects: the community discount supermarket "Happy Monkey" and a new large store model under the "Little Elephant Supermarket" brand, with the first store expected to open in Beijing by December 2023 [1][2] - The company is shifting its strategy from community group buying to focus on offline retail, aiming to capture the growing demand in the market [1][5] Company Developments - The "Happy Monkey" supermarket in Hangzhou is set to open on August 29, 2023, with approximately 1,700 SKUs, and the store's private label products have a lower proportion compared to competitors like Hema [2] - Meituan plans to open five stores in both Hangzhou and Beijing this year, with a target of 300 stores in the initial phase, focusing on achieving a daily sales target of around 100,000 yuan per store [2][5] Industry Trends - The rise of community supermarkets is driven by changing consumer behavior post-pandemic, with consumers becoming more price-sensitive and seeking convenience within a "15-minute shopping circle" [5] - Competitors like Hema and Ole have shown significant growth, indicating a strong demand for community supermarkets, prompting various players to enter the market [3][4] Competitive Landscape - Other retail players, including Walmart and JD, are also expanding their community supermarket formats, indicating a broader trend in the industry towards this model [4][6] - Hema has achieved profitability for the first time in its fiscal year 2025, highlighting the potential for success in the community supermarket sector [3][5]