山姆中国年销售破1400亿，同比暴涨40%；胖东来一年狂卖235亿；盒马整体营收同比增速超40%；奥乐齐疯狂开店30家；美团猛攻线下开超市；盒马、 美团、京东纷纷"杀入"硬折扣赛道......2025年，超市巨头们在中国市场火力全开。 2026年，超市巨头们继续猛踩油门，加速狂飙！赢商网梳理了7个超市企业9大品牌的2026年最新拓展计划，发现行业正迎来新的发展趋势：巨头加速下 沉"抢地盘"；自有商品浪潮汹涌；商超即时零售化（门店+前置仓模式）加速；硬折扣超市竞争白热化。 01. 山姆中国 ■ 2026年销售额要破2000亿，14家新店今年计划开业 2025年，山姆在中国进入"高速狂奔"的拓展模式，全年共开出10家新店，创下其入华以来年度开店数量最多的记录。 | | 山姆中国2025年内地新开门店 | | | --- | --- | --- | | 城市 | 门店 | 开业时间 | | 嘉兴 | 嘉兴店 | 3月20日 | | 合肥 | 合肥店 | 4月15日 | | 武汉 | 武汉江岸店 | 5月28日 | | 中山 | 中山店 | 9月10日 | | 苏州 | 张家港店 | 10月20日 | | 深圳 | ...

以下文章来源于36氪未来消费 ，作者任彩茹 36氪未来消费 . 在这里看到消费的未来。36氪旗下官方账号。 小象超市线下店全面加速。 文 ｜ 任彩茹 编辑 ｜ 乔芊 来源｜ 36氪未来消费（ID：lslb168） 封面来源 ｜ 任彩茹 摄 "美团/大众点评团购商品"的标牌 团购商品中，最受欢迎的是14.9元的"大码鲜鸡蛋30枚1.8kg"。许多顾客一进店便到处张望着寻找鸡蛋区，"团购券在哪换"的声音此起彼伏，各处都有店员高 高举起"团购券问题请找我"的牌子。 上午11点左右，店内的人越来越多，门口已经有店员、保安拉起隔离带，引导顾客排队进场，每隔几分钟放行一批人。一位顾客刚进店，便向同行者"吐 槽"道："感觉人比产品多"。 "人比产品多" 12月19日，位于北京华联万柳购物中心B1层的小象超市"终于"开业，这是小象超市从线上向线下迈出的第一步。 开业首日，是第一场大考，除了本就配备的约百名店员外，美团的许多员工也来到店内"支援"，一些人戴着美团的黄色工牌，也有些人甚至看不出是工作人 员，门店外的休息区，时而出现抱着笔记本电脑工作的人。 这家店的营业时间从早上7点半到晚上10点。我们在8点左右走进华联购物中心， ...

Core Viewpoint - The article discusses the opening of the first offline store of Little Elephant Supermarket, marking a significant shift from its online operations to a physical retail presence, supported by Meituan's promotional efforts [4][32]. Group 1: Store Opening and Initial Performance - Little Elephant Supermarket opened its first offline store in Beijing on December 19, attracting significant customer interest and foot traffic, with estimates of daily sales reaching between 1 million to 1.5 million yuan [4][9]. - The store's opening day saw a high volume of customers, with reports indicating that the number of people in the store often exceeded the available products, leading to comments like "there are more people than products" [5][8]. - The store featured a variety of promotional activities, including group buying options on popular items, which contributed to its initial success [6][8]. Group 2: Product Offering and Store Experience - Little Elephant Supermarket emphasizes a strong focus on fresh and made-to-order products, with areas dedicated to fresh baking, seafood, and other prepared foods, aiming to create a vibrant shopping atmosphere [11][19]. - The store includes unique features such as a craft beer section and a "store within a store" concept with a specialized dumpling shop, enhancing the overall shopping experience [15][17]. - The supermarket aims to convey a sense of freshness and immediacy, with staff dressed in themed uniforms to enhance customer engagement [19][20]. Group 3: Strategic Positioning and Market Context - Little Elephant Supermarket's offline strategy is part of a broader shift within Meituan's retail operations, which has seen the closure of less successful ventures like Meituan Preferred and Group Buying [32][33]. - The supermarket's positioning is compared to Hema Fresh, with a focus on self-owned brands and a comprehensive product range, while also differentiating itself through electronic price tags and a more aggressive marketing approach [22][25][27]. - The company plans to expand its offline presence in conjunction with its existing logistics network, aiming to enhance customer experience and operational efficiency [34][29].

Core Insights - Meituan is undergoing a significant strategic shift, moving away from community group buying and focusing on offline new retail formats, particularly the "30-minute living circle" [1][4][28] Business Strategy - The decision to suspend the "Tuanhao Goods" (Meituan E-commerce) business is driven by the inability of the express e-commerce model to meet the demands of instant retail users, prompting Meituan to adapt to market trends [4][15] - The closure of Tuanhao Goods and the contraction of Meituan Youxuan (community group buying) signify a strategic pivot towards high-growth areas, as the company aims to concentrate resources on its strengths [6][15] - Meituan's focus is shifting from long-term investments in non-core e-commerce to immediate retail, leveraging its delivery network and user mindset [15][28] Financial Performance - Meituan's financial pressures are evident, with a reported loss of 14.1 billion yuan and an adjusted net loss of 16 billion yuan in Q3 2025, attributed to increased subsidies and marketing costs in the competitive food delivery sector [15][20] - Despite having a large user base, Tuanhao Goods' GMV was only approximately 630 million yuan in 2021, with a low average order value of 17.5 yuan, highlighting its marginal position within Meituan's overall strategy [14][15] Market Competition - The competition in instant retail is intensifying, with rivals like Alibaba and JD.com ramping up their efforts in the sector, leading to significant marketing expenditures from all three companies [17][20] - Meituan's market share in instant retail is projected to decline from 73% in 2024 to 55% by 2027, indicating increasing competitive pressure [19] New Retail Initiatives - Meituan is aggressively expanding its offline retail presence with the launch of "Happy Monkey" and "Little Elephant" supermarkets, targeting community consumption and higher-end markets respectively [21][26] - The first Little Elephant supermarket is set to open in Beijing, aiming to establish a premium brand image and cater to middle-class families [26][28] - Happy Monkey's strategy focuses on low prices and high turnover, while Little Elephant aims for brand and profit in more affluent areas [25][26]

Group 1: JD Discount Supermarket - JD Discount Supermarket in Shuyang opened on November 26, attracting nearly 50,000 visitors on its first day. The store features a two-level design with an area of approximately 5,000 square meters and over 200 free parking spaces [7] - The fresh produce section became a consumer hotspot, with durians priced at 18.9 yuan per pound and fresh eggs at 9.9 yuan per tray, leading to significant sales, including over 4 tons of durians sold in one day [7] - The store's opening signifies JD's complete coverage of Suqian, leveraging supply chain advantages to offer "everyday low prices" [7] Group 2: Happy Monkey Supermarket - Meituan's hard discount supermarket brand "Happy Monkey" opened its third store in northern China on November 28, accelerating its national expansion to six stores [10] - The new store emphasizes "good products at low prices," offering tested vegetables and fruits, fresh pork, and self-branded products [10] - Happy Monkey's rapid market capture is attributed to supply chain optimization and high-cost performance strategies, focusing on community core business districts [10] Group 3: Sam's Club Controversy - Sam's Club faced criticism for introducing two products from Xueji Fried Goods, with some consumers questioning the frequency of common product introductions in a membership-based store [11] - A staff member clarified that the products were priced lower than at Xueji's stores and were conveniently packaged for transport [11] Group 4: Alibaba's Cross-Border AI Tool - Alibaba's 1688 platform launched a cross-border e-commerce AI tool named "Ao Xia," which provides one-stop supply chain services for small and medium-sized businesses [11] - The tool enhances product selection efficiency to the top 20% of human buyers and boasts an 80% inquiry task resolution rate [11] Group 5: Tehai International Q3 Performance - Tehai International reported a 7.8% year-on-year revenue increase to $214 million in Q3 2025, with same-store sales up 2.3% to $182 million [12] - However, operating profit fell by 15.4% to $12.6 million, with a profit margin of 5.9%, primarily due to increased foreign exchange losses [12] Group 6: Hema Fresh Store Expansion - Hema Fresh signed a contract to open its first store in Shunde, Foshan, expanding its presence in Guangdong [14] Group 7: Wahaha Leadership Change - Zong Fuli has stepped down as chairman of Wahaha, with Xu Simin taking over the role, while Zong retains a 29.40% stake in the company [16] Group 8: JD Express Service Upgrade - JD Express upgraded its one-stop ski equipment delivery service in response to the early start of the ice and snow season, offering customized packaging and free storage for seven days [16] Group 9: Taobao Double 12 Festival - The 2025 Taobao Double 12 Festival's promotional rules were released, with the event scheduled from December 8 to December 12, featuring official discounts [17] Group 10: Cainiao's Black Friday Performance - Cainiao's overseas warehouses experienced a three-digit percentage increase in daily shipping volume during Black Friday, with order processing capacity nearly tripling [18] Group 11: Fuling Mustard's Market Strategy - Fuling Mustard plans to expand its product matrix and channels while continuing to develop overseas markets to drive overall sales [20] Group 12: Encountering Small Noodles IPO - Guangzhou Encountering Small Noodles began its IPO process, planning to list on the Hong Kong Stock Exchange on December 5, with a share price range of 5.64 to 7.04 HKD [21] Group 13: China Resources' Emergency Relief - China Resources initiated an emergency relief plan to support the Dapu community in Hong Kong, providing over 5,000 essential supplies to residents affected by recent disasters [22]

Group 1: E-commerce and Retail Trends - Tmall's Double 11 sales event officially starts tonight at 8 PM, featuring both pre-sale and real-time sales phases, with significant discounts as a core strategy [3][7] - In the first nine months of the year, China's online retail sales reached 1,128.3 billion yuan, a year-on-year increase of 9.8%, with physical goods online retail sales at 915.3 billion yuan, growing by 6.5% [4][10] - The online retail sales of food, clothing, and daily necessities saw respective growth rates of 15.1%, 2.8%, and 5.7% [10] Group 2: Company-Specific Developments - A significant incident occurred during a live-streaming event where a host from XinXuan made unauthorized price cuts, resulting in nearly 10 million yuan in losses for the company, leading to penalties for the host and the team [5][11] - Arcteryx's General Manager for Greater China has left the company, with the position temporarily filled by the regional president, indicating potential shifts in management strategy [12] - Ito Yokado is undergoing a non-closure renovation strategy at its Chengdu store, focusing on enhancing product offerings and customer experience while optimizing resource allocation [13] Group 3: Strategic Partnerships and Initiatives - JD Mall has launched a "China Water Quality Alliance" with 20 major brands to promote water purification standards and consumer awareness [15] - Pinduoduo was invited to the 2025 World Food Forum, showcasing its contributions to digital agriculture innovation [17] - L'Oréal has reached a strategic cooperation agreement with Kering Group, involving the acquisition of the Creed brand and a long-term partnership in the beauty and fragrance sector, valued at 4 billion euros [25]

Core Insights - Meituan's self-operated supermarket "Happy Monkey" is set to open its first store in Northern China on October 24, 2023, in the Mentougou Shantou Plaza, covering an area of approximately 1,000 square meters, marking the fifth store opened by Meituan in two months [1][3] - The "hard discount" sector has become a competitive battleground this year, with major players like Hema, JD.com, and traditional supermarkets like Wumart and Yonghui firmly established in the Northern market, posing significant challenges for new entrants like Happy Monkey [1][3] Store Launch Details - The first store in Beijing will feature promotional activities on opening day, including a lottery with prizes such as electric vehicles and camping cars [3] - Happy Monkey's product offerings will focus on self-operated brands, with plans to gradually introduce online ordering and offline delivery services post-opening [3] Market Positioning - Happy Monkey aims to create a consumer memory point around "affordable prices," targeting price-sensitive customers, contrasting with the positioning of Meituan's other supermarket, "Little Elephant," which emphasizes online ordering and rapid delivery [4][8] - The store's location in a densely populated residential area is expected to ensure a sufficient order density, which is crucial for attracting foot traffic [6] Competitive Landscape - The discount supermarket model is increasingly reliant on self-owned brands to enhance price competitiveness and drive store traffic, with established players like Ole' and Hema already having significant self-owned brand market shares [8][9] - The market in Beijing exhibits a clear consumer segmentation, necessitating Happy Monkey's ability to develop localized products that cater to Northern tastes [6][10] Strategic Considerations - Meituan's cautious approach in opening stores outside the Fifth Ring Road in Beijing reflects a focus on cost considerations [5] - The integration of Happy Monkey's operations with Meituan's delivery network could meet modern consumer demands for high cost-performance and immediacy [9][10] Future Outlook - Happy Monkey is still in the early stages of demand cultivation, self-owned brand development, and offline operations, which will be critical for its competitive positioning in the hard discount sector [10][11] - The potential for success hinges on avoiding the pitfall of prioritizing scale over value, which could lead to losing competitive advantages in a crowded market [11]

Core Insights - Meituan's self-operated supermarket "Happy Monkey" will open its first northern store in Beijing on October 24, covering approximately 1,000 square meters, marking the fifth store opened by Meituan in two months [1][2] - The discount supermarket sector has become highly competitive, with major players like Hema, JD, and traditional supermarkets like Wumart and Yonghui firmly established in the northern market [1][2] - Supply chain efficiency is crucial for Meituan to succeed in this competitive landscape, as it aims to differentiate itself from established giants [1][4] Store Launch Details - The first Happy Monkey store in Beijing is located in the Shantou Investment Plaza, with promotional activities planned for the opening day, including a lottery with prizes such as electric vehicles [2] - Another Happy Monkey store is set to open in Sanhe City, Hebei Province, on October 17, indicating Meituan's accelerated expansion in the discount supermarket sector [2] Consumer Appeal - "Affordable prices" are a key selling point for Happy Monkey, with products like pure milk priced at 23.9 yuan per box and freshly baked egg tarts at 5.9 yuan for four [3] - Happy Monkey targets price-sensitive consumers and emphasizes offline shopping experiences, contrasting with the online-focused strategy of similar brands like Xiaoxiang Supermarket [3] Market Strategy - Happy Monkey's cautious entry into Beijing, focusing on areas outside the Fifth Ring Road, reflects a strategic consideration of costs [4] - The store's location near densely populated residential areas and high-traffic venues is expected to drive customer traffic and order density [4] Competitive Landscape - Major competitors have established significant advantages in private label products, with brands like Ole' and Hema NB achieving over 60% private label sales [5] - The Beijing market exhibits a dual demand for quality and price sensitivity, posing challenges for Happy Monkey in localizing its private label offerings [5] Brand Differentiation - The use of private label products not only enhances price competitiveness but also serves as a draw for customers, potentially increasing sales of regular-priced items [6] - Meituan's interest in physical retail is growing, with plans for more stores like Xiaoxiang Supermarket in various locations [6] Industry Trends - The discount supermarket sector has become a focal point for major players, with Hema's community supermarket model expanding rapidly [7] - Meituan's data advantages may allow Happy Monkey to efficiently focus on product categories that align with the discount model, reducing customer decision-making costs [7] Future Considerations - Happy Monkey is still in the early stages of demand cultivation, private label development, and offline operations, which are critical for future competitiveness [8] - Success will depend on the ability to optimize supply based on dynamic demand, develop unique private label products, and enhance customer loyalty through refined operations [8]

Core Insights - Meituan's self-operated supermarket "Happy Monkey" will open its first store in Northern China on October 24, located in the Mentougou Commercial Plaza, covering an area of approximately 1,000 square meters. This marks the fifth store opened by Meituan in two months [1][5] - The "hard discount" sector has become a competitive battleground, with major players like Hema and JD.com, as well as traditional supermarkets like Wumart and Yonghui, firmly established in the Northern market. Supply chain efficiency is a critical challenge for Meituan to overcome in order to succeed [4][6] Company Expansion - After testing the waters in Hangzhou, Meituan is now focusing on Beijing, with promotional activities for the new store including giveaways of items like electric bikes and camping cars on opening day. The store will also gradually introduce online ordering and offline delivery services [5][6] - Another Happy Monkey store is set to open in Sanhe City, Langfang, Hebei Province, on October 17, indicating Meituan's accelerated expansion in the discount supermarket sector [6] Market Positioning - Happy Monkey aims to create a consumer memory of "affordable prices," with products like 23.9 yuan per box of pure milk and 5.9 yuan for four freshly baked egg tarts attracting attention. The store targets price-sensitive customers, contrasting with Meituan's other brand, Xiaoxiang Supermarket, which emphasizes online ordering and quick delivery [6][10] - The first store in Beijing is strategically located in a densely populated area, ensuring a sufficient order density. This location strategy is also applied to other Happy Monkey stores in Hangzhou and Langfang [7] Competitive Landscape - Major players in the discount supermarket sector have established significant advantages in private label products, with brands like Aoleqi and Hema NB having over 90% and 60% of their sales from private labels, respectively. This trend poses a challenge for Happy Monkey to develop localized private label products that cater to Northern tastes [8][12] - The competition in the hard discount sector is intensifying, with various companies racing to expand their market presence. Hema's recent rebranding and expansion of its community supermarket chain exemplify this trend [11][12] Operational Challenges - Meituan's entry into the discount supermarket space requires navigating different operational dynamics compared to its online business, including in-store layout and product display [11] - Happy Monkey's success will depend on its ability to respond to dynamic consumer demands, develop distinctive private label products, and implement refined operational strategies to build customer loyalty [12]

Group 1 - The Ministry of Commerce will introduce several policy measures to expand service consumption in September, focusing on enhancing service supply capabilities and stimulating new service consumption [1] - The Ministry has already implemented various policies this year, including initiatives for elderly tourism, home services, health consumption, and green consumption [1] - The upcoming policies will utilize fiscal and financial tools to optimize service supply and drive actual results in service consumption [1] Group 2 - Li Ning has launched an immersive theater experience called "China Li Ning World" in Shanghai, featuring five themed theaters that blend drama, interaction, and product experience [4] - The experience showcases multiple co-branded series and introduces a new logo in a 3D format [4] Group 3 - The Nordic fragrance brand Yougift will open its first store in Nanjing on August 31, offering a range of products inspired by Nordic culture and nature [6] Group 4 - Anta Group has announced a joint venture with South Korea's Musinsa to establish "Musinsa China," with Anta holding 40% and Musinsa 60% of the shares [7][8] - Musinsa China will focus on developing its own brand "Musinsa STANDARD" and multi-brand stores in the Chinese market [8] Group 5 - Meituan has opened its first self-operated discount supermarket "Happy Monkey" in Hangzhou, marking its entry into the offline retail sector [11] - The company plans to open approximately 10 stores in major cities by 2025, with a long-term goal of reaching 1,000 stores nationwide [11][12] Group 6 - Hema's budget community supermarket Hema NB has been rebranded as "Super Box Calculation NB" to enhance its brand while maintaining its community budget positioning [15] Group 7 - Anta Group reported a 14.3% increase in revenue to 38.54 billion yuan for the first half of 2025, with operating profit rising 17% to 10.131 billion yuan [16] - FILA's revenue reached a record high, growing 8.6% to 14.18 billion yuan, driven by its "ONE FILA" strategy [16] Group 8 - Biyinlefen's revenue increased by 8.6% to 2.103 billion yuan in the first half of 2025, while net profit declined by 13.56% [17] Group 9 - Xiaocaiyuan plans to expand its store count to 1,000 by next year, with a goal of over 3,000 stores in the next decade [18] Group 10 - Mixue Ice City reported a 39.3% increase in revenue to 14.8748 billion yuan for the first half of 2025, with a profit of 2.718 billion yuan, up 44.1% [19][20] Group 11 - Gu Ming's revenue for the first half of 2025 reached 5.6629 billion yuan, a 41.2% increase, with net profit significantly rising [21][22] Group 12 - Tims Coffee reported a 4.9% decline in revenue to 349 million yuan for the second quarter, but food revenue reached a historical high of 35.2% [23] Group 13 - Nayuki's revenue decreased by 14.4% to 2.178 billion yuan in the first half of 2025, while adjusted net losses decreased by 73.1% [24][25] Group 14 - Aeon reported a 3.0% decrease in revenue to 3.931 billion HKD for the first half of 2025, with net losses widening to 226 million HKD [26] Group 15 - Anta and Bosideng have responded to reports of their interest in acquiring Canada Goose, clarifying that they are not potential buyers [27][29] Group 16 - Keurig Dr Pepper has agreed to acquire JDE Peet's for 57 billion euros, with the transaction expected to complete in the first half of 2026 [32] Group 17 - Coca-Cola is evaluating the sale of Costa Coffee, with initial discussions with private equity firms indicating a potential sale price of 2 billion pounds [33]