作者：许欣南 前段时间，社交平台上一个关于"十年履约"的帖子爆火了。发帖人分享了自己十年前网购的BJD娃娃眼珠，在早已默认卖家跑路后，竟意外收到了发货通 知。 "我完全忘了还订过这个。"收到短信的买家发帖说。2015年12月11日下单的那对BJD专用树脂眼珠，在漫长的等待后已被时间抹去痕迹。直到卖家发来核 对地址的信息，她才想起自己曾买过BJD娃娃的眼珠，当时都以为商家跑路了不管这事儿了。 （图/小红书@辣酱…） 许多围观网友的疑惑：BJD是什么？为什么一对娃娃眼珠能让人等上十年？BJD全称是Ball-jointed Doll（球型关节人偶），是一种高度可定制、被视为艺 术收藏品的人偶。而为它定制的"眼珠"，远非普通玩具配件，而是决定这个人偶的"灵魂"的关键。 这位坚持了十年的卖家解释，因为纯手工制作，产能极低，前几年年均仅能完成30-40对，直到2025年产能提升后，才一次性处理了积压的100多对订单。 这场被网友戏称为"电子时代的海誓山盟"的交易，在物流以小时计、信息以秒传达的今天，显得如此突兀而又珍贵。 全网围观"十年之约"荒诞背后是双向信任 "十年了竟然没跑路和十年了才发货，一时间不知道是负责还是不负 ...

Core Viewpoint - The article promotes the eighth Small Town Life Festival at the Ocean Blue Coast in Qinhuangdao, emphasizing a unique holiday experience that combines various activities, community engagement, and modern leisure options, appealing to diverse groups including sports enthusiasts, families, and young adults seeking quality experiences [1][14]. Group 1: Event Highlights - The festival features a range of activities including a family sailing camp and a newly upgraded pickleball tournament, catering to both participants and spectators [1][6]. - The event includes a children's theater week in collaboration with Germany's Galli Theater, offering performances of classic fairy tales and interactive workshops for children [3][4]. - A community sports event will take place, allowing visitors to compete alongside local residents in various sports, fostering a sense of community [6][14]. Group 2: Daily Activities - The festival schedule includes a morning run to celebrate National Day, an opening concert by the OST Symphony Orchestra, and various themed events throughout the week [8][9]. - Daily activities feature a mix of music, art, markets, and outdoor movies, providing a diverse range of entertainment options for attendees [10][9]. - Special events such as a Mid-Autumn Festival lantern lighting and music concert will enhance the festive atmosphere [9][10]. Group 3: Unique Selling Points - The Ocean Blue Coast offers a more engaging experience compared to traditional coastal tourism, focusing on deep participation in activities like sailing and pickleball [14]. - The festival's structured children's activities are designed to meet developmental needs, promoting both education and fun [14]. - The community aspect encourages social interaction and a sense of belonging, moving away from one-time visits to a more integrated experience [14].

Core Insights - The sports footwear and apparel industry is experiencing a slowdown in growth, with the growth rate declining from 20% to approximately 10%, making deep engagement with existing users crucial for success [1][3] - Brands are seeking differentiated strategies to break the industry stagnation, with HOKA focusing on "experience economy" to replace traditional retail models [1][2] Industry Trends - The Chinese outdoor market is undergoing unprecedented growth, with projections indicating that the sports apparel market will exceed 600 billion yuan by 2025, maintaining a growth rate of over 10% year-on-year [2] - The rise of experience economy and deepening community value are two significant trends in the sports footwear and apparel sector, as consumers shift from functional needs to emotional recognition [3] Company Strategies - HOKA has opened its first global brand experience center in Shanghai, featuring immersive spaces and community culture areas, aiming to transform retail into a cultural "utopia" [2][3] - HOKA's sales performance has been impressive, with net sales growth of 27.9% in the fiscal year 2024, reaching approximately 1.81 billion dollars [4][5] Market Position - HOKA is recognized as the fastest-growing brand under Deckers Brands, with significant sales increases in recent quarters, indicating strong market acceptance of its experiential approach [4] - The Shanghai experience center is strategically located in a high-end commercial area, targeting affluent consumers and aiming to enhance brand visibility and community engagement [5]