Workflow
文旅体验
icon
Search documents
出圈的文旅标语,做对了啥?(新语)
Ren Min Ri Bao· 2025-07-03 00:31
Core Insights - The travel slogan "So close, so beautiful, weekend in Hebei" has gained popularity, reflecting a deep understanding of tourist needs and precise positioning of cultural tourism products [1][2] - The slogan appeals to young travelers seeking short trips, addressing their pain points of time and energy constraints, and has led to increased interest in nearby travel options [2][3] - Various regions in China are adopting innovative tourism slogans that highlight their unique offerings, contributing to a vibrant cultural tourism market [2][3] Summary by Categories - **Tourism Trends** - The slogan promotes short-distance travel, resonating with the current trend of weekend getaways among young people [2] - Data indicates a rise in popularity for short trips, self-driving tours, and nearby travel during holidays like Labor Day and Dragon Boat Festival [2] - **Regional Tourism Development** - Different regions are launching their own slogans, such as "A life called Yunnan" and "Walking in Henan, understanding China," showcasing their cultural richness and service quality [2] - For instance, Qufu in Shandong has implemented a tourism market expansion plan, resulting in a 32.8% year-on-year increase in inbound tourist numbers in Q1 [2] - **Cultural and Infrastructure Enhancements** - The success of the slogan also relies on the cultural depth and urban fabric of the regions, with Hebei enhancing its tourism offerings through infrastructure improvements [3] - Initiatives like the renovation of Shijiazhuang's Bayli Temple pedestrian street and the promotion of night markets in Zhengding are examples of efforts to create new consumer experiences [3]
大阪世博会北京活动周开幕
Xin Hua She· 2025-05-09 00:39
Group 1 - The Beijing Activity Week at the Osaka Expo aims to showcase Beijing's cultural charm and green development achievements, attracting more Japanese visitors to China [1][3] - The event features various cultural performances, including traditional dance and symphonic music, alongside interactive activities such as cultural displays and traditional craft demonstrations [1][2] - The Beijing government emphasizes its role as an international metropolis and innovation hub, highlighting its favorable business environment and cultural tourism experiences [3] Group 2 - The Beijing Activity Week includes 11 special events, such as cultural promotion sessions, calligraphy exchanges, and investment forums, aimed at enhancing cooperation between Beijing and Osaka [3]
深圳“五一”假期共接待游客696.36万人次 同比增长36.3% 实现旅游收入54.32亿元
Shen Zhen Shang Bao· 2025-05-05 16:30
各大旅游景区主题活动精彩纷呈。其中,欢乐港湾接待游客47万人次,欢乐海岸接待41.64万人次,甘 坑古镇接待22.70万人次,为"五一"假期深圳接待游客数量前三景区。此外,深圳世界之窗打造泰式风 情乐园,为游客带来集魔幻、音乐、亲子、非遗、泰风于一体的文旅盛宴。全球顶尖魔幻大师Franz Harary也在世界之窗开启了中国内地首演,精彩的演出让现场高潮迭起。深圳锦绣中华中国民俗文化村 则以"国潮文化节——2025华服盛典"为主题,通过百场非遗绝技、沉浸式国潮巡游、全时段演艺矩阵、 NPC全天候互动等活动,打造沉浸式多场景文旅体验。 假期明媚的天气也让深圳东部海滨区域成为不少游客的首选。其中,小梅沙·国际都市亲海度假区凭 借"潮玩+亲海"的创新模式,依托小梅沙度假村、小梅沙海洋世界、深圳美高梅酒店等推出系列主题活 动,据统计,"五一"假期累计接待游客超10万人次,创下历史新高。 【深圳商报讯】(记者范宏韬)5月5日晚,记者从深圳市文化广电旅游体育局获悉,2025年"五一"假期 (5月1日至5月5日),全市共接待游客696.36万人次,同比增长36.3%;实现旅游收入54.32亿元,同比 增长40.8%。 202 ...