Core Points - The "Gou in China · All Fujian Happy Shopping" event was officially launched on November 21, 2023, as part of the Ministry of Commerce's "Gou in China · 2025 Boutique Consumption Month" initiative, aiming to boost consumer spending in Fujian province [1][3] - The event features a comprehensive "1+4+N" activity system designed to stimulate consumption across the region, including a main launch ceremony, four core segments focusing on boutique shopping, exquisite food, exciting tourism, and fine performances, along with numerous local activities [3][12] Event Highlights - The event includes various activities such as the Old Brand Carnival, Foreign Trade Quality Products Exhibition, Taiwan Products Pavilion, and a competition for e-commerce influencers, showcasing a diverse range of consumer experiences [4][6] - The Old Brand Carnival features 52 provincial-level old brand enterprises, highlighting the craftsmanship and innovation of Fujian's traditional brands [6] - The Foreign Trade Quality Products Exhibition aims to expand domestic sales channels for integrated development enterprises, while the Taiwan Products Pavilion showcases well-known Taiwanese brands [6] Regional Participation - Different cities in Fujian are showcasing their unique cultural products, with Fuzhou presenting 688 local specialty items and over 300 classic dishes, while Xiamen and Longyan focus on innovative traditional brands [7][9] - The event also emphasizes the promotion of local specialties, such as Wuyi rock tea and traditional ceramics from Dehua, enhancing the regional consumption landscape [9] Exhibition Details - The Fourth Fujian Product Expo features a professional, market-oriented, and international approach, with a total exhibition area of 40,000 square meters and participation from over 1,000 exhibitors [10][11] - The expo includes specialized sub-exhibitions focusing on themes like restaurant exports, lacquer art, and new food and beverage industries, attracting over 30,000 professional buyers [10][11] Cultural and Economic Impact - This carnival not only aims to boost consumption in Fujian but also serves as a platform to showcase the cultural and industrial vitality of the region, promoting the concept of "Fujian products sold globally" [12]