激活消费新动力，关键在于构建良性循环的消费生态系统。资金支持是重要助推力，长效发展则依赖可 持续发展的软环境。应同步加强消费者权益保护，营造放心诚信的消费环境。同时也要清醒地认识到， 培育消费"三新"是一项系统工程，需各方协同、久久为功。政府应通过搭建平台、优化审批、加强监 管，降低制度性成本，激发企业创新活力。只有通过"政策+文化+数字+协同"多维发力，才能推动消费 高质量发展。 消费"三新"试点是回应多元需求、释放消费潜能的核心举措。毋庸讳言，通过消费资源整合，有望形 成"一地创新、多地联动"的带动效应。我省"十五五"规划建议明确提出要加快释放消费潜能。福厦泉三 地应以试点建设为契机，以系统思维、创新勇气和务实作风，打造具有影响力的消费新地标、新模式与 新品牌，为消费转型升级贡献福建力量。 探索新消费，核心在于深挖本土特色，将独特优势转化为消费吸引力。我省民营经济发达、开放底蕴深 厚、生态优势明显，消费"三新"应避免千城一面，而要具有"闽味"。比如，福州可依托自贸片区与新区 政策优势，打造首发经济集聚区；厦门可利用高素质高颜值、现代化国际化优势，建设吸引海内外消费 者的"魅力会客厅"；泉州则可依托制造业基 ...

Core Points - The "Gou in China · All Fujian Happy Shopping" event was officially launched on November 21, 2023, as part of the Ministry of Commerce's "Gou in China · 2025 Boutique Consumption Month" initiative, aiming to boost consumer spending in Fujian province [1][3] - The event features a comprehensive "1+4+N" activity system designed to stimulate consumption across the region, including a main launch ceremony, four core segments focusing on boutique shopping, exquisite food, exciting tourism, and fine performances, along with numerous local activities [3][12] Event Highlights - The event includes various activities such as the Old Brand Carnival, Foreign Trade Quality Products Exhibition, Taiwan Products Pavilion, and a competition for e-commerce influencers, showcasing a diverse range of consumer experiences [4][6] - The Old Brand Carnival features 52 provincial-level old brand enterprises, highlighting the craftsmanship and innovation of Fujian's traditional brands [6] - The Foreign Trade Quality Products Exhibition aims to expand domestic sales channels for integrated development enterprises, while the Taiwan Products Pavilion showcases well-known Taiwanese brands [6] Regional Participation - Different cities in Fujian are showcasing their unique cultural products, with Fuzhou presenting 688 local specialty items and over 300 classic dishes, while Xiamen and Longyan focus on innovative traditional brands [7][9] - The event also emphasizes the promotion of local specialties, such as Wuyi rock tea and traditional ceramics from Dehua, enhancing the regional consumption landscape [9] Exhibition Details - The Fourth Fujian Product Expo features a professional, market-oriented, and international approach, with a total exhibition area of 40,000 square meters and participation from over 1,000 exhibitors [10][11] - The expo includes specialized sub-exhibitions focusing on themes like restaurant exports, lacquer art, and new food and beverage industries, attracting over 30,000 professional buyers [10][11] Cultural and Economic Impact - This carnival not only aims to boost consumption in Fujian but also serves as a platform to showcase the cultural and industrial vitality of the region, promoting the concept of "Fujian products sold globally" [12]