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让流量成为发展新动能
Jing Ji Ri Bao· 2025-08-30 23:47
Core Insights - The article highlights the integration of cultural, tourism, and commercial activities in Shanghai's Xuhui District, showcasing its transformation into a vibrant economic hub driven by events and new business models [3][4][7]. Group 1: Economic Impact of Events - The hosting of major events, such as the concerts by the Times Youth League, attracted over 300,000 attendees, significantly boosting local commerce with a total revenue exceeding 145 million yuan [4]. - The Xuhui District's sports events, including the UFC Fight Night, have contributed to a total consumption increase of 2.686 billion yuan, with direct economic impacts nearing 3 billion yuan [7][8]. Group 2: Development of New Business Models - The district is evolving from traditional retail to a model focused on content operation, as seen in the transformation of shopping centers into experiential venues for IPs like "Butter Bear" [11][12]. - The introduction of the "Meta World Neo" district aims to enhance the appeal of the area by integrating various popular IPs and creating immersive experiences for visitors [9][10]. Group 3: Seasonal Economic Strategies - Xuhui's "Four Seasons Economy" strategy includes seasonal events that stimulate different aspects of the economy, such as spring fashion weeks and summer international consumption seasons [14]. - The district is leveraging its cultural and commercial resources to create a year-round vibrant economic environment, with plans for various events throughout the year [14].