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让流量成为发展新动能
Jing Ji Ri Bao· 2025-08-30 23:47
Core Insights - The article highlights the integration of cultural, tourism, and commercial activities in Shanghai's Xuhui District, showcasing its transformation into a vibrant economic hub driven by events and new business models [3][4][7]. Group 1: Economic Impact of Events - The hosting of major events, such as the concerts by the Times Youth League, attracted over 300,000 attendees, significantly boosting local commerce with a total revenue exceeding 145 million yuan [4]. - The Xuhui District's sports events, including the UFC Fight Night, have contributed to a total consumption increase of 2.686 billion yuan, with direct economic impacts nearing 3 billion yuan [7][8]. Group 2: Development of New Business Models - The district is evolving from traditional retail to a model focused on content operation, as seen in the transformation of shopping centers into experiential venues for IPs like "Butter Bear" [11][12]. - The introduction of the "Meta World Neo" district aims to enhance the appeal of the area by integrating various popular IPs and creating immersive experiences for visitors [9][10]. Group 3: Seasonal Economic Strategies - Xuhui's "Four Seasons Economy" strategy includes seasonal events that stimulate different aspects of the economy, such as spring fashion weeks and summer international consumption seasons [14]. - The district is leveraging its cultural and commercial resources to create a year-round vibrant economic environment, with plans for various events throughout the year [14].
“夜经济”点亮“夜上海” 文化消费绽放市场新活力
Xin Hua She· 2025-06-07 07:12
Group 1 - Shanghai's night economy is thriving, with cultural activities such as theater performances, concerts, and extended bookstore hours attracting large crowds [3][5][7] - The "Star Space" theater has hosted over 1,868 performances from January to May 2025, drawing 140,700 attendees, showcasing the integration of culture and commerce in Shanghai's night economy [5] - Museums and cultural spaces in Shanghai are extending their hours, with the Shanghai Museum offering night sessions for exhibitions, enhancing the cultural experience for visitors [5][8] Group 2 - The concert economy is a significant component of Shanghai's night economy, with 32 events held in 2024 at the Shanghai Sports Stadium, attracting 1.1 million attendees and generating ticket sales of 900 million yuan [7] - Local businesses are benefiting from the night economy, with shopping malls in the Xuhui District reporting a 26% increase in weekend sales due to promotional activities linked to concerts [7] - Government initiatives are aimed at fostering the night economy and new consumption patterns, emphasizing the importance of diverse cultural and entertainment activities for modern consumers [8]