Core Viewpoint - Moutai has successfully navigated recent market challenges, showing significant recovery in sales driven by the "Double Festival" effect, with September sales data indicating a substantial rebound in demand and a resilient distribution network [2][4][5]. Group 1: Sales Performance - In September, Moutai's sales volume increased approximately 100% month-on-month and over 20% year-on-year, indicating strong market demand [2][4]. - Feedback from key markets such as Nanjing, Zhengzhou, and Chengdu shows a clear upward trend in Moutai's sales, with some regions reporting sold-out stocks [3][4]. - The performance of personalized products, including the 70th Anniversary commemorative wine and zodiac-themed products, has also seen significant sales growth [3][4]. Group 2: Market Strategy - Moutai's management has conducted extensive market research throughout the year, including a "spring sowing" initiative to gather insights from over 1,700 distributors across 18 provinces [6][7]. - The "autumn harvest" strategy aims to instill confidence in distributors and capitalize on the peak sales period during the "Double Festival" [7][8]. - Moutai's strategic focus includes three transformations: customer group, consumption scenario, and service, which are being implemented effectively in the market [8][9]. Group 3: Channel and Product Innovation - Moutai is enhancing its marketing strategy by focusing on product, channel, and terminal transformations, including the development of cultural experience stores [9]. - The company is also working on creating a professional service system within its marketing framework, which includes various specialized roles to improve customer engagement [8][9]. - The overall strategic planning and channel reforms have contributed to the strong sales rebound in September and are expected to support sustained growth in the fourth quarter [9].