Group 1 - The core point of the article is the significant personnel change at Kweichow Moutai Group, with Zhang Deqin stepping down as chairman and being replaced by Chen Hua, the current director of the Guizhou Provincial Energy Bureau [1][3]. Group 2 - Chen Hua, the new chairman, is a male member of the Yi ethnic group, born in March 1972, and is a member of the Communist Party of China [1]. - Prior to this appointment, Chen Hua served as the secretary of the party group and director of the Guizhou Provincial Energy Bureau [1].

截至2025年10月20日 13:41，食品饮料ETF天弘(159736)调整蓄势，成交1046.02万元。跟踪指数成分股方面涨跌互现，粤桂股份(000833)领涨3.76%，甘源食 品(002991)上涨3.18%，欢乐家(300997)上涨1.90%。 拉长时间看，截至10月17日，食品饮料ETF天弘(159736)最新份额达77.28亿份，创近1年新高。 从资金净流入方面来看，食品饮料ETF天弘(159736)上周整体呈净流入态势，近3天获得连续资金净流入，合计"吸金"2185.19万元。 【产品亮点】 食品饮料ETF天弘(159736)跟踪中证食品饮料指数，聚焦白酒、饮料乳品、调味发酵品等高壁垒、强韧性板块，前十大成分股囊括"茅五泸汾洋"，帮助投资 者一键配置"吃喝板块"核心资产。 【相关产品】 食品饮料ETF天弘(159736)，配置场外联接基金（A:001631；C:001632）。 【热点事件】 1、国家统计局：前三季度全国居民人均消费支出实际增长4.7% 10月20日消息，国家统计局最新数据显示，前三季度全国居民人均消费支出同比实际增长4.7%，延续了上半年以来的回升势头，反映出消费市场复苏基 ...

17、公告精选︱紫金矿业：前三季度净利润378.64亿元，同比增长55.45%；广大特材：董事长兼总经理 徐卫明已解除留置； 18、A股投资避雷针︱华夏幸福：累计未能如期偿还债务金额合计240.07亿元。 1、本周大事提醒：中国三季度GDP、中国二十届四中全会将召开，美国CPI、制造业PMI等数据； 2、上周五美股三大指数集体收涨，超微电脑、ARM跌超3%，中概指数跌0.14%； 3、特朗普：对华加征100%关税不可持续； 4、特朗普签署行政令 对进口中型和重型卡车征收25%关税； 5、美国官员据报探讨特朗普与金正恩会面可能性； 6、"特朗普全程在骂人"，上周五与泽连斯基再现"白宫争执"； 7、美媒：英伟达与台积电推出首片在美国制造的Blackwell芯片晶圆； 8、黄仁勋将出席亚太经合组织CEO峰会，计划与全球领导人和韩企高管见面； 9、日本自民党与维新会就结盟基本达成一致，高市早苗或大概率被选举为新任首相； 10、本周美股数十家公司将发布财报； 11、加沙硝烟再起：以军誓将报复哈马斯的袭击 哈马斯回应则称不知情； 1、召开在即！一张图，带你了解二十届四中全会； 2、何立峰与贝森特视频通话，同意尽快举行新一 ...

Core Viewpoint - Moutai has successfully navigated recent market challenges, showing significant recovery in sales driven by the "Double Festival" effect, with September sales data indicating a substantial rebound in demand and a resilient distribution network [2][4][5]. Group 1: Sales Performance - In September, Moutai's sales volume increased approximately 100% month-on-month and over 20% year-on-year, indicating strong market demand [2][4]. - Feedback from key markets such as Nanjing, Zhengzhou, and Chengdu shows a clear upward trend in Moutai's sales, with some regions reporting sold-out stocks [3][4]. - The performance of personalized products, including the 70th Anniversary commemorative wine and zodiac-themed products, has also seen significant sales growth [3][4]. Group 2: Market Strategy - Moutai's management has conducted extensive market research throughout the year, including a "spring sowing" initiative to gather insights from over 1,700 distributors across 18 provinces [6][7]. - The "autumn harvest" strategy aims to instill confidence in distributors and capitalize on the peak sales period during the "Double Festival" [7][8]. - Moutai's strategic focus includes three transformations: customer group, consumption scenario, and service, which are being implemented effectively in the market [8][9]. Group 3: Channel and Product Innovation - Moutai is enhancing its marketing strategy by focusing on product, channel, and terminal transformations, including the development of cultural experience stores [9]. - The company is also working on creating a professional service system within its marketing framework, which includes various specialized roles to improve customer engagement [8][9]. - The overall strategic planning and channel reforms have contributed to the strong sales rebound in September and are expected to support sustained growth in the fourth quarter [9].

首先来说第一个话题：我如何看待茅台五星标上市70周年纪念酒后续价格变化？ 其实这款酒短期价格还是有上涨，毕竟上市才几天，二手市场很火热。这款酒的后续上涨动力取决于茅 台后面的营销策略。从茅台方面，后面应该不会再继续生产这款产品，继续生产，对这款酒的价格肯定 有很大冲击。 这款酒的营销亮点是限量和纪念，包装上相比普通茅台酒有一定调性，产量有限，产品投放比茅台节气 酒和茅台生肖酒少。相比之下，茅台生肖酒和茅台节气酒不仅投放量大，而且一个系列会有多款产品， 因此在稀缺性上，远远不及五星标上市70周年纪念酒。结合茅台的品牌力，不难理解这款酒为什么上市 即热炒。 在限量当中还有一个亮点就是日期限量，从1954年5月1日到2024年4月30日，这25568瓶中，每一瓶都是 一个日期编号，这也是这款酒价格被拉爆的原因。在我的老酒商朋友圈，经常出现全网高价收某一个编 号的酒，有的开价甚至达到了六位数。 茅台五星标上市70周年纪念酒一经上市价格便不断上涨，这款酒是8月8日上午9点通过"i茅台"APP发 售，发售价为7000元，产品限量25568瓶，对应七十年的25568个珍贵日夜。这款酒一上线，2分钟产品 全部售罄，由此可见此 ...

Core Viewpoint - The wholesale price of Moutai's Zodiac Snake liquor has dropped below 2000 yuan per bottle for the first time, indicating a significant decline in its market value since its launch, which has raised concerns among distributors and consumers about its future pricing trends [1][5][10]. Price Trends - On August 3, the wholesale reference price for the Zodiac Snake liquor was reported at 1995 yuan per bottle, a decrease of 5 yuan from the previous day, marking a historic low below the psychological threshold of 2000 yuan [1][4]. - The price rebounded to 2000 yuan per bottle on August 4, but the overall trend shows a significant decline since its peak price of 4000 yuan per bottle shortly after launch [5][7]. - The price has decreased by over 45% from its highest point, with distributors expressing concerns about the product's performance in the market [5][7]. Market Dynamics - The decline in the price of Zodiac Snake liquor is attributed to increased market supply, as the iMoutai app opened up bulk purchasing options to all users, leading to a saturation of the market [7][9]. - Other Moutai Zodiac liquors have also experienced price drops, with most showing declines of over 10% this year, indicating a broader trend in the Moutai Zodiac liquor market [9][10]. Comparative Analysis - The price of other Moutai Zodiac liquors has also fallen, with the Dragon liquor down 1.15% and the Sheep liquor down 2.78% this year, while the Rabbit liquor has seen the largest drop of 19.78% [9][10]. - Many Moutai Zodiac liquors have experienced price reductions of 50% or more from their peak values, reflecting a significant market correction [10]. Future Outlook - The future pricing of Moutai Zodiac liquors will depend on market recovery and consumer demand, as the industry shifts towards rational consumption rather than speculative buying [7][10][14]. - The upcoming release of a commemorative product on August 8 may influence market sentiment, but the overall trend suggests a challenging environment for Moutai's pricing strategy [11][14].

Core Viewpoint - The price of Feitian Moutai is declining, prompting the company to establish joint venture companies with provincial distributors to stabilize market prices and develop regional cultural products [1][3][7]. Group 1: Price Trends - As of July 24, 2023, the price of 53-degree 500ml Feitian Moutai has dropped to 1870 yuan per bottle for loose packaging and 1920 yuan for boxed packaging, representing a decline of approximately 15.77% and 17.06% respectively compared to the beginning of the year [8][9]. - The average price of Feitian Moutai peaked in February 2023, with loose packaging averaging 2218.85 yuan per bottle, and has shown a downward trend since then [8]. - Compared to the same period last year, the prices have decreased by 21.92% for loose packaging and 26.15% for boxed packaging [9]. Group 2: Joint Venture Company Strategy - Moutai is moving forward with plans to establish joint venture companies led by provincial distributors, with registered capital set between 50 million to 100 million yuan [3][4]. - The joint venture companies will focus on two main functions: stabilizing the price of Feitian Moutai and developing culturally themed Moutai products tailored to regional markets [3][4]. - The initiative is seen as a response to the challenges posed by the current market environment, including supply-demand imbalances and price pressures [6][7]. Group 3: Historical Context - Moutai's strategy of collaborating with distributors is built on past experiences, including the 2014 expansion of distributor recruitment and the 2016 establishment of provincial joint venture companies [4][5]. - The previous attempts at channel management were primarily policy-driven, while the current strategy is influenced by economic downturns and reduced consumer demand [6]. Group 4: Cultural Product Development - The joint venture companies will also focus on developing regional cultural products, which are seen as a potential growth area amid a competitive market [12][13]. - The cultural product market, particularly zodiac-themed products, has shown significant growth, with the market size exceeding 20 billion yuan and an annual growth rate of over 30% [12]. - However, challenges such as market saturation and consumer acceptance remain, necessitating innovative approaches in product development [12][13].

Core Viewpoint - The price of Moutai, once considered a "myth of only rising," has experienced a significant decline, leading to substantial losses for investors and a panic sell-off in the market [1][3]. Price Movement - On July 15, 2023, the price of 2025 Flying Moutai dropped from 1940 yuan to 1930 yuan, while the price of scattered bottles fell from 1880 yuan to 1870 yuan. The 2024 Flying Moutai also saw a decline, with original box prices dropping from 1960 yuan to 1950 yuan and scattered bottle prices falling below 1850 yuan [1][8]. - The price of Moutai 1935 plummeted to 590 yuan per bottle on e-commerce platforms, only 30% of the official guide price. Compared to the peak price of over 4000 yuan in 2021, Moutai prices have shrunk by more than 30% [1][3]. Market Dynamics - The decline in Moutai prices is attributed to three main factors: the implementation of the strictest "ban on alcohol," a downturn in the real estate sector affecting business banquets, and an oversupply in the market with social inventory reaching 120 million bottles [3][4]. - The demand for Moutai in business settings has significantly decreased, leading to a loss of a crucial consumer base [4]. Inventory Pressure - The total inventory, including Moutai's own stock, amounts to 560 million bottles, indicating an average of nearly 2 bottles per Chinese household. Approximately 60% of unopened Moutai is being liquidated by speculators, exacerbating the market's downward pressure [4][5]. Channel Transformation - The rise of e-commerce platforms like Pinduoduo has driven down the price of Flying Moutai to the range of 1700-1800 yuan, below many distributors' costs. Moutai is also increasing its direct sales through the iMoutai app, raising the direct sales ratio to 45% [5][6]. Industry Impact - Moutai's price collapse has affected the entire liquor industry, with the price range of 1000 yuan being breached. Other liquor companies, such as Wuliangye, are also under pressure to maintain their price points [6][7]. Consumer Trends - The consumption of liquor has been declining, with the industry experiencing an 8-year consecutive drop in production. The younger generation shows a decreasing interest in liquor, with only 9% of Gen Z consuming it, and 73% reducing their alcohol intake for health reasons [7][10]. - Moutai's attempts to attract younger consumers through new products have not yielded positive results, indicating a struggle to connect with this demographic [10].

Core Viewpoint - The decline in Moutai's wholesale prices is triggering a series of chain reactions in the market, leading to measures aimed at stabilizing prices and limiting supply channels [1][2][3]. Group 1: Price Control Measures - Provincial distributors' associations have reached a consensus to limit supply to e-commerce, wholesale markets, and out-of-province channels to stabilize Moutai prices [1]. - The association plans to enhance market inspections and implement a receiving mechanism, with penalties for violations including suspension of supply and contract cancellations [1][2]. - Previous measures included halting corporate group purchases and limiting direct supply to certified enterprises, indicating ongoing efforts to control pricing [3][4]. Group 2: Market Dynamics - Despite these measures, Moutai's prices have continued to slide, with the wholesale price of 2025 53-degree Moutai reported at around 2000 yuan per bottle, reflecting a decline of 30 yuan [2][6]. - The introduction of new regulations limiting high-end dining and drinking in government settings is expected to further suppress demand for premium liquor, impacting overall consumption [5][9]. - The recent surge in e-commerce promotions has exacerbated price declines, with Moutai being sold at significantly lower prices during sales events [6][8]. Group 3: Financial Implications - The price collapse of Moutai could severely impact distributor profits, as the cost of acquiring Moutai is higher than the selling price [7][8]. - The decline in Moutai prices serves as a psychological anchor for the high-end liquor market, potentially affecting market sentiment and leading to broader price pressures across the industry [9][10].

Core Viewpoint - The stock price of Kweichow Moutai Co., Ltd. has declined, with the price of its flagship product, Feitian Moutai, dropping below 2000 yuan per bottle, attributed to factors such as seasonal consumption decline, "ban on alcohol" policies, and e-commerce promotions [1][4][9]. Price Trends - As of June 14, 2025, the market price of Feitian Moutai has fallen to 1960 yuan per bottle, down from 1990 yuan on June 11 and significantly lower than the 2700 yuan high from the previous year [2][4]. - E-commerce platforms have been selling Feitian Moutai at prices as low as 1880 yuan per bottle, marking a significant decrease compared to the 2200 yuan price before the Spring Festival [2][4]. Market Dynamics - The price decline of Feitian Moutai is influenced by aggressive promotional activities from major e-commerce platforms during the "618" shopping festival, which has increased market supply [4]. - The overall trend shows that not only Feitian Moutai but also other products under Kweichow Moutai are experiencing price declines, with Moutai 15 years old dropping from 4750 yuan to 4570 yuan over the past month [5][8]. Industry Context - The white liquor industry is undergoing a deep adjustment period, with a reported 1.8% decrease in production among major enterprises in 2024, despite a 5.3% increase in sales revenue [7][8]. - The recent "ban on alcohol" policy has further reduced demand for high-end liquor in official settings, exacerbating sales challenges for Kweichow Moutai [9]. Company Response - Kweichow Moutai is attempting to mitigate the situation by introducing smaller bottle sizes and lower alcohol content products to target niche markets, as well as expanding its overseas market presence [9][10]. - The company reported an increase in the number of foreign distributors to 109, with a double-digit growth in revenue to approximately 1.12 billion yuan in the first quarter of 2025 [10][11].