Industry Overview - The Chinese flower glue market is experiencing significant growth, with the market size expected to increase from 30.3 billion yuan in 2023 to 50.5 billion yuan by 2025, and projected to exceed 80.6 billion yuan by 2030, reflecting a compound annual growth rate (CAGR) of over 15% [1][3] Consumer Trends - 68.1% of consumers are opting for dietary supplements as their primary method of health maintenance, with over 60% consuming traditional supplements at least once a week [1][3] - Flower glue is recognized as a "natural collagen protein reservoir," making it a popular choice among health-conscious consumers [1] Company Strategy - Guan Zhan is addressing industry challenges such as complicated preparation and unclear sourcing by optimizing the entire supply chain from source to consumer [3][4] - The company focuses on strict selection of high-quality raw materials, particularly the premium "Golden Butterfly Glue," which meets consumer demands for safety, purity, and efficacy [3][4] Market Position - Guan Zhan has established a strong market presence with over 65% market share, leveraging both online platforms like Tmall, JD, and Douyin, and offline channels including high-end membership stores and convenience stores [4][6] - The brand's dominance is evidenced by a report stating that "two out of three packages of Golden Butterfly Glue come from Guan Zhan," highlighting its market leadership [4] Technological Innovations - Guan Zhan has developed proprietary technologies to enhance product appeal, such as "rapid freezing to remove fishy odor" and "band frequency fresh stewing" techniques, which improve the taste and convenience of flower glue products [7][9] - These innovations have transformed flower glue from a traditional kitchen ingredient into a convenient, ready-to-eat health product, catering to modern consumer needs [7][9] Research and Standards - The company actively participates in setting industry standards, contributing to the establishment of multiple guidelines for fresh and instant flower glue production, thereby promoting industry regulation [6][10] - Guan Zhan emphasizes research and development, with a strong focus on the traceability of raw materials and the nutritional properties of its products [6][10] Product Portfolio - Guan Zhan offers a diverse product range, including fresh stewed flower glue, flower glue porridge, instant flower glue, and dried flower glue, targeting health-conscious consumers seeking convenience [10][11] - The product matrix is designed to meet various consumer needs, from daily health maintenance to beauty and convenience in fast-paced lifestyles [10][11]

Core Insights - The Chinese flower glue market is experiencing explosive growth driven by rising health awareness and consumption upgrades, with projections indicating a market size of 50.5 billion yuan by 2026 and 80.6 billion yuan by 2030 [1][3] Market Trends - The consumption of flower glue is shifting from traditional uses to modern applications, with over 60% of female consumers incorporating it into their daily health regimens, particularly for post-menstrual recovery [4][6] - In high-end postpartum care centers, 90% include flower glue in their meal offerings, indicating its status as a premium product [6] - In Hong Kong, over 80% of pregnant women consume flower glue, while in mainland China, the adoption rate is below 40%, highlighting a key area for growth [8] Product Innovation - The industry is witnessing a fundamental transformation in product forms, with ready-to-eat flower glue and convenient options like flower glue porridge reshaping consumer habits under the "light nourishment" concept [9][10] - Technological advancements are addressing long-standing challenges in the flower glue industry, such as odor removal and complex cooking processes, leading to standardized production practices [10] Cultural and Market Dynamics - The future of the flower glue industry lies in the complementary strengths of the Hong Kong and mainland markets, with Hong Kong's high-end tasting systems and supply chain resources enhancing mainland innovations in ready-to-eat products [11] - The integration of traditional wisdom with modern technology is redefining the flower glue market, transforming it from a regional supplement to a national health infrastructure [12]

Core Viewpoint - Traditional health supplements, particularly fish maw, are being redefined by younger consumers, transforming from an "old-fashioned" image to a trendy and accessible option for modern lifestyles [2][5][49]. Group 1: Market Trends - A recent "Golden Butterfly Fish Maw Innovative Recipe Contest" on social media attracted numerous young users, indicating a shift in consumer engagement with traditional health products [2][3]. - The consumption of fish maw has evolved, with young women incorporating it into their daily routines, such as breakfast and afternoon tea, making health maintenance fashionable and routine [6][22][45]. Group 2: Product Innovation - The introduction of ready-to-eat fish maw products addresses the convenience needs of young consumers, who prefer quick and easy options over traditional preparation methods [20][49]. - New creative recipes featuring fish maw, such as adding nuts and fruits to porridge, have gained popularity on social media, showcasing the product's versatility and appeal [9][10][24]. Group 3: Nutritional Awareness - Young women are increasingly making informed choices about fish maw based on scientific understanding, recognizing its nutritional benefits, including various types of collagen that support skin and reproductive health [28][29][31]. - Data indicates that the primary consumption scenarios for fish maw among women include daily nourishment post-menstruation (61.9%), with significant interest during pregnancy and postpartum recovery [36][37]. Group 4: Branding and Traceability - The establishment of a traceability platform for fish maw products enhances consumer trust, allowing them to verify the quality and source of the products they consume [39][40]. - Innovations in processing techniques, such as odor removal, have improved the appeal of fish maw, leading to the introduction of new flavors that resonate with younger consumers [43].