Industry Overview - The Chinese flower glue market is experiencing significant growth, with the market size expected to increase from 30.3 billion yuan in 2023 to 50.5 billion yuan by 2025, and projected to exceed 80.6 billion yuan by 2030, reflecting a compound annual growth rate (CAGR) of over 15% [1][3] Consumer Trends - 68.1% of consumers are opting for dietary supplements as their primary method of health maintenance, with over 60% consuming traditional supplements at least once a week [1][3] - Flower glue is recognized as a "natural collagen protein reservoir," making it a popular choice among health-conscious consumers [1] Company Strategy - Guan Zhan is addressing industry challenges such as complicated preparation and unclear sourcing by optimizing the entire supply chain from source to consumer [3][4] - The company focuses on strict selection of high-quality raw materials, particularly the premium "Golden Butterfly Glue," which meets consumer demands for safety, purity, and efficacy [3][4] Market Position - Guan Zhan has established a strong market presence with over 65% market share, leveraging both online platforms like Tmall, JD, and Douyin, and offline channels including high-end membership stores and convenience stores [4][6] - The brand's dominance is evidenced by a report stating that "two out of three packages of Golden Butterfly Glue come from Guan Zhan," highlighting its market leadership [4] Technological Innovations - Guan Zhan has developed proprietary technologies to enhance product appeal, such as "rapid freezing to remove fishy odor" and "band frequency fresh stewing" techniques, which improve the taste and convenience of flower glue products [7][9] - These innovations have transformed flower glue from a traditional kitchen ingredient into a convenient, ready-to-eat health product, catering to modern consumer needs [7][9] Research and Standards - The company actively participates in setting industry standards, contributing to the establishment of multiple guidelines for fresh and instant flower glue production, thereby promoting industry regulation [6][10] - Guan Zhan emphasizes research and development, with a strong focus on the traceability of raw materials and the nutritional properties of its products [6][10] Product Portfolio - Guan Zhan offers a diverse product range, including fresh stewed flower glue, flower glue porridge, instant flower glue, and dried flower glue, targeting health-conscious consumers seeking convenience [10][11] - The product matrix is designed to meet various consumer needs, from daily health maintenance to beauty and convenience in fast-paced lifestyles [10][11]

Core Insights - The company Zhi Ji has been recognized by iiMedia Research for its market leadership in black truffle flavored abalone products, achieving four significant accolades [1][8] - The shift in consumer behavior in China has transitioned high-end nourishing ingredients from being festive gifts to everyday dining options, with a notable increase in demand for convenience and flavor [3][12] Industry Trends - Over the past decade, the supply chain for high-end nourishing ingredients has evolved from a complex structure to a more streamlined process, reducing costs and making products more accessible to consumers [3][12] - The black truffle flavor has emerged as a key differentiator in the high-end abalone market, enhancing consumer experience and driving repeat purchases [5][6] Market Data - iiMedia Research forecasts that the market size for black truffle concept foods in China will grow from 655.7 billion yuan in 2024 to 1,056.4 billion yuan by 2029 [6] - In 2025, flavor will be a primary consideration for 34.69% of consumers when purchasing abalone products, highlighting the importance of taste in consumer decision-making [3] Product Development - Zhi Ji's black truffle abalone product exemplifies the integration of high-quality ingredients and innovative cooking techniques, appealing to both traditional and modern consumer preferences [10][11] - The company emphasizes quality through rigorous ingredient selection and standardized processes, ensuring a premium experience for consumers [11][12]