Core Insights - The article discusses the transformation of multinational companies in China from "technology importers" to "ecosystem builders," driven by the enhancement of local innovation capabilities and diversified market demands [1] Group 1: Product Innovation - Epson launched a groundbreaking "Triple Core Engine" technology for its new 4K smart home theater projectors, redefining quality standards in projection [3][4] - The EF-52 series targets "quality lifestyle" consumers, while the EF-50 series focuses on portability and cost-effectiveness for urban users [3] - The new projectors demonstrate a comprehensive product layout that reflects Epson's deep technological foundation and ongoing innovation [3] Group 2: Technological Advancements - The "Triple Core Engine" technology enhances image quality through improved light efficiency, representing the world's first compact three-chip 4K projection engine [7] - Epson's manufacturing breakthrough involves precise alignment of three LCD panels, showcasing the company's unique adhesive technology [7][9] - The Light Tunnel system significantly improves light efficiency and achieves a display brightness uniformity of up to 97.3%, with a 30% increase in brightness through the recycling of polarized light [9] Group 3: Market Strategy and Collaborations - Epson emphasizes a "technology + localization" strategy, collaborating with local partners to create a high-quality resource platform for users [13][16] - The company has partnered with Sound by Bose to develop the world's first projector featuring Bose sound technology, enhancing audio quality for immersive experiences [11] - Ongoing collaborations with Tencent Video aim to innovate user interaction through AI-driven features, enhancing the overall user experience [15] Group 4: Future Directions - Epson plans to focus on "省.小.精" (Efficiency, Compactness, Precision) as its core technological philosophy, driving innovation across various fields [16] - The company aims to leverage China's strong innovation capabilities and collaborate with local partners to enhance value creation for customers [16]

Core Viewpoint - Epson recently held a product launch event in Shanghai, introducing the EF-52 flagship 4K smart projector and the EF-50 series colorful 4K smart projectors, emphasizing their commitment to enhancing visual quality and user experience through advanced technology and local strategies [1] Group 1: Product Features - The EF series features a "three-chip three-color full-color engine" that enhances image quality through a three-color light source direct transmission architecture [1] - The EF-52 is targeted at quality-conscious users and has been tuned in collaboration with Bose for superior sound quality [1] - The EF-50 focuses on portability and high cost-performance ratio, catering to a different segment of the market [1] Group 2: Strategic Initiatives - Epson is deepening its "technology + localization" strategy, aiming to cover diverse consumer needs through a layered product layout [1] - The EF series has partnered with Tencent Video to create an intelligent ecosystem, receiving the "Zhen Cai Max+" certification [1]

Core Insights - The Chinese printer and projector market is undergoing significant structural changes driven by digital transformation, consumption upgrades, and the demand for efficient, low-carbon, and intelligent products [1][2] - Epson's strategy in China focuses on "technology + localization" to provide high-quality products and services, positioning the market as a key growth engine for the company [1][2] Market Trends - The market has shifted from scale-driven growth to quality-driven development, necessitating brands to adapt to changing consumer needs [1] - The printer market is expected to see a 12.5% year-on-year decline in shipment volume in 2024, attributed to economic fluctuations and a rebound in demand following the pandemic [2] Company Strategies - Epson is restructuring its value chain to address changes in home printing demand, utilizing its "technology + localization" strategy and partnerships to enhance product appeal [2] - The "Epson Cloud Printing" WeChat mini-program has over 8.39 million registered users, and collaborations with Disney have introduced themed printers to attract family consumers [2] Technological Innovations - Epson's inkjet multifunction printers utilize "cold printing technology," which improves efficiency and reduces energy consumption, aligning with the growing emphasis on sustainability [5] - The company is also focusing on digitalization in commercial and industrial printing to enhance customer convenience while minimizing environmental impact [5] Competitive Landscape - New entrants in the market are viewed as a driving force for Epson's progress rather than mere competition [4] - The rise of large-screen LCD TVs is impacting the projector market, but Epson sees projectors as complementary solutions rather than direct substitutes [6] Smart Transformation - Digital transformation is identified as a critical challenge and a key to exponential growth, with Epson leveraging core hardware technology and partnerships across various sectors [7] - The "Epson Carrot Shared Printing" service allows users to print without owning a printer, meeting the demand for convenient, on-the-go printing [7] Collaborative Efforts - Epson is actively pursuing partnerships to build smart scene ecosystems, exemplified by collaborations with Tencent to enhance smart projection solutions [8] - The joint marketing efforts with Tencent Video aim to popularize smart projection products in the home market, targeting the "large-screen smart entertainment" segment [8]

Core Viewpoint - The launch of Huawei's HarmonyOS computer on May 19 presents unprecedented development opportunities for the domestic software ecosystem, with Huawei's system paving new paths for hardware manufacturers like Epson to integrate into this ecosystem [1] Group 1: Epson's Adaptation to HarmonyOS - Epson has fully adapted 66 models of its ink tank printers to the native HarmonyOS, with plans to achieve 100% compatibility across its entire printer lineup by mid-2025 [2] - The integration of HarmonyOS's distributed capabilities with Epson printers enhances printing efficiency for users, allowing for multi-device collaboration and meeting diverse application needs in both home and business environments [2] Group 2: Localization and Ecosystem Collaboration - Epson's adaptation to HarmonyOS is part of its broader "Technology + Localization + Environmental Protection" strategy, which has evolved from merely providing hardware to actively promoting ecosystem co-construction in China [3] - The company has established deep collaborations with domestic operating system vendors like Tongxin Software and Kirin Software, supporting mainstream domestic operating systems and integrating resources with local industry partners [3] Group 3: Innovative Services and User Experience - Epson has developed a cloud printing mini-program that allows users to print chat files via WeChat, and parents can remotely control printers to output learning materials [6] - The "Ailuo Shared Green Printing Service," launched in partnership with other companies, aims to reshape the printing industry ecosystem and expand applications in communities and schools, providing efficient, convenient, and sustainable printing services [6] Group 4: Commitment to the Domestic Ecosystem - The release of HarmonyOS computers highlights the promising future of domestic operating systems, with Epson positioning itself as a key player in this ecosystem through its printer technology [10] - Epson's ongoing technological openness and ecosystem collaboration aim to ensure that innovation serves every Chinese user, providing a replicable model for global tech companies to engage in China's digital economy [10]