经济观察网 9月22日，根据洛图科技数据显示，2025年上半年，全球投影机市场的出货量为900.3万台， 同比下降4.2%；销售额为40.5亿美元，同比下降8.6%。 ...

（来源：Runto洛图科技观研） 洛图科技（RUNTO）认为，市场下降的主要原因可以归结为以下三个方面： 首先，全球局势动荡加剧了市场不确定性。中美之间的关税风波一方面影响了企业的出货节奏，形成了"Q1涨、Q2降"的局面；另一方面影响了投影机在 终端市场的售价，一定程度上打消了消费者的购买意愿。此外，地缘政治冲突持续发酵，中东和东欧地区的紧张局势扰乱着国际贸易环境，造成市场需求 不稳定和企业投资谨慎。 其次，去年体育赛事带来的高基数效应在2025年上半年显现。2024年是体育大年，上半年正值巴黎奥运会和欧洲杯等重大赛事密集期，这些活动有效刺激 了家用娱乐和商用展示需求。而2025年上半年缺乏类似全球性的体育盛会，难以复制去年的需求高峰。 2020年以来，全球新生代的消费群体崛起，用户对智能投影、微型投影的认知度显著提升，并伴随着跨境电商蓬勃发展，以及发达经济体户外露营需求增 长等因素影响，全球投影机市场步入了上行通道。 而进入2025年，销售规模出现回撤。根据洛图科技（RUNTO）数据显示，2025年上半年，全球投影机市场的出货量为900.3万台，同比下降4.2%；销售额 为40.5亿美元，同比下降8.6%。 ...

快速变化的市场环境，考验着头部打印机与投影机厂商的市场战略。针对上述趋势，爱普生（中国）有 限公司总裁石桥响介接受了21世纪经济报道记者采访，结合爱普生在中国市场的发展历程、应对策略以 及未来布局，阐释了企业对消费需求和产品理念的考量。 21世纪经济报道 记者吴立洋 近年来，中国打印机与投影设备市场正经历深刻的结构性变化。随着数字化转型的加速和消费升级的推 进，市场对高效、低碳、智能化的产品需求日益增长，同时新品牌入局、无纸化办公趋势和大屏液晶电 视降价等变量，也对行业产生冲击。 他表示，中国市场已成为爱普生重要的增长引擎，企业将通过"科技+本地化"战略，提供更优质的产品 和服务。 石桥响介：中国市场已从规模化增长转向质量型发展，品牌方应按需而变。 在打印解决方案领域，中国在上世纪末处于工业化加速期，金融、税务、物流等行业极速发展，催生出 大量票据打印需求，为此爱普生推出针式打印机；2008年，中国消费市场迎来结构性升级，家庭与中小 企业对低成本、高效率打印的需求爆发，爱普生于2010年推出首款墨仓式打印机L101，以"大墨仓、低 成本"回应这一市场趋势；2018年后，智能终端设备日益普及，远程与移动办公学习 ...

Core Viewpoint - The new president of Epson China, Ishikawa, aims to accelerate the company's localization and green innovation efforts in the Chinese market, leveraging his extensive experience in core business areas such as printers and projectors [4][5]. Group 1: Technology Core - Epson's technology philosophy is encapsulated in three words: "省 (Efficiency), 小 (Compactness), 精 (Precision)," which have been integral since its inception [5]. - The company has developed significant technologies such as micro piezo inkjet for industrial digital printing and 3LCD projection technology for artistic collaborations [5]. - Epson's Heat-free technology allows for inkjet printing without heating, significantly reducing energy consumption and aligning with China's dual carbon goals [5]. Group 2: Digitalization and Youth Engagement - Epson is accelerating localization in China by collaborating with local companies to implement its proprietary print heads in commercial and industrial printing [6]. - The company is integrating AI solutions in educational settings to alleviate teachers' workloads, allowing them to focus more on student guidance [6]. - Epson has developed smart projection solutions tailored to Chinese consumer habits, including built-in Tencent Video and a WeChat mini-program for enhanced user interaction [6]. Group 3: Green Innovation and Collaboration - Epson has launched the "Love Carrot Shared Green Printing Service," allowing consumers to print without owning a printer, promoting sustainability and convenience [7]. - The company emphasizes collaboration with local partners to drive digital transformation in various industries, including textiles and advertising [7]. - Ishikawa highlights the importance of co-creation with Chinese partners to leverage local innovation capabilities [7]. Group 4: Future Vision - Epson's long-term goal is to achieve "negative carbon" emissions by 2050, reflecting its commitment to environmental responsibility [9]. - The company aims to deepen collaboration with leading Chinese innovative enterprises to empower various industries [9]. - Epson's overseas revenue share has increased from 75% to 85%, indicating that the Chinese market is becoming a key growth engine [9].