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盘点“哪吒”现象背后的东方热:以科技为媒,传统文化再次焕新表达
Xin Hua Wang· 2025-08-12 05:59
Group 1 - "Nezha 2" has set a new box office record, surpassing 13.8 billion yuan, making it the highest-grossing animated film globally, overtaking "Inside Out 2" [1][2] - The film "Nezha 2" has achieved a total box office of 13.828 billion yuan in China, with 1.26 billion yuan from overseas [2] - The success of "Nezha 2" reflects the growing global recognition of Chinese IPs, similar to the game "Black Myth: Wukong," which broke sales records on the Steam platform and won multiple awards [3] Group 2 - The integration of cutting-edge technology with traditional cultural narratives has become a successful formula for Chinese entertainment, as seen in "Nezha 2" and "Black Myth: Wukong" [3] - "Nezha 2" features nearly 2,000 special effects shots, with over 130 animation and special effects companies involved in its production, showcasing a commitment to high-quality content [3][4] - The film incorporates elements of Eastern aesthetics, utilizing modern animation techniques to blend traditional cultural motifs, such as bronze artifacts and Dunhuang murals, into its design [4][6] Group 3 - The immersive experience of "Tang Dynasty Mystery: Westward Journey" combines real-life settings with VR technology, enhancing the presentation of traditional culture [8][10] - The project has seen significant visitor engagement, with over 100,000 attendees across various locations since its launch, indicating a strong market interest in culturally themed entertainment [10] - The ongoing development of various immersive theater projects by iQIYI, including "Tang Dynasty Mystery: Chang'an," highlights the trend of leveraging digital technology to maximize the appeal of traditional culture [12]