在消费市场高度碎片化、流量更迭日益加速的当下，"网红品牌"早已不再是稀缺标签。聚光灯下的热度易得，潮水退去后的"留量"难守，如何从短暂爆红 成长为长期长红，成为众多新锐品牌的课题。 纳米技术及应用国家工程研究中心俊小白口腔新材料联合实验室。企业供图 从流量到"留量"，以实际功效赢得认可 在面对关注度攀升随之而来的市场杂音时，功效口腔品牌俊小白未选择激进回应或话题对冲，而是坚守既定发展路径，始终保持对产品功效、科研创新和 用户服务的高度聚焦，这种"慢变量"的坚持，正在成为俊小白由热度走向长期价值的重要注脚，也为观察"网红如何走向长红"提供了一个现实样本。 锚定前沿技术，筑牢长红根基 从外界看，俊小白是带着"网红"标签进入大众视野的。但有业内人士透露，俊小白从其内部路径来看，更接近一种长期主义的技术型品牌，其在研发、产 品的投入显示，俊小白的目标是一个"长红"的品牌。 俊小白品牌成立之初，便将重心放在功效新材料技术转化上，其在纳米技术及应用国家工程研究中心建有联合实验室，专注于功效新材料的产业化应用。 俊小白核心材料技术源自复旦大学赵东元院士荣膺国家自然科学一等奖的介孔功能材料，围绕该前沿技术，俊小白展开在口腔产 ...

Core Insights - Mengxiang Technology and Hongxing Erke signed a strategic cooperation agreement to enhance supply chain integration, channel innovation, and digital marketing, aiming for resource sharing and market expansion [1][4] - The "Seaside Leisure" Super Brand Day event, co-hosted by both companies, showcased the potential of private domain e-commerce, achieving over 1 million in sales within 3 hours [4][5] Company Overview - Hongxing Erke, established in June 2000 and headquartered in Xiamen, has grown into a large apparel enterprise with over 20,000 employees and more than 6,000 stores domestically and internationally [3] - The brand has embraced the "New National Goods" strategy, focusing on technological innovation and cultural integration through collaborations with popular IPs, appealing to younger consumers [4] Product Launch and Marketing - During the "Seaside Leisure" Super Brand Day, over 1,400 popular products, including sun protection clothing, knitted shirts, running shoes, and children's apparel, were launched, with more than 50% being new products [5] - The signing of a global brand ambassador, Yu Shi, is expected to enhance brand visibility and attract consumer interest during the event [5] Strategic Collaboration - The partnership marks a new phase in the collaboration between a national brand and a leading private domain e-commerce platform, aiming to leverage each other's strengths for market expansion and improved consumer offerings [7] - Both companies expressed optimism about the collaboration, highlighting the potential for significant achievements in the e-commerce sector [7]