Core Viewpoint - The article highlights the efforts of Dong'e Ejiao Co., Ltd. in preserving traditional Chinese medicine practices while embracing innovation and technology to meet modern consumer demands [1][4]. Group 1: Traditional Craftsmanship and Innovation - Dong'e Ejiao's production techniques are recognized as a national-level intangible cultural heritage, reflecting nearly 3,000 years of history [3]. - The company integrates modern technology with traditional methods, such as the use of steam ball skin machines to enhance production efficiency [3]. - The introduction of a fully automated production line for traditional Chinese medicine oral liquids represents a significant advancement in standardizing production processes [3]. Group 2: Consumer Engagement and Technology - Dong'e Ejiao collaborates with Anhui University of Chinese Medicine to implement AI tongue diagnosis technology, allowing consumers to receive personalized health plans based on uploaded tongue images [4]. - As of June this year, the company has recorded over 520,000 online appointments for traditional gel preparation and more than 12,000 intelligent body assessments [4]. Group 3: Cultural Tourism and Experience - The old factory site has been transformed into a cultural experience hotel, contributing to the Dong'e Traditional Chinese Medicine Cultural Tourism Zone, which includes various attractions [5]. - The tourism area is expected to receive over 1.3 million visitors in 2024, providing immersive experiences that promote the cultural significance of Ejiao [5]. - Dong'e Ejiao emphasizes the synergy between promoting traditional Chinese medicine culture and business development, viewing it as both a responsibility and a mission [5].