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小鹏汽车副总裁陈涵:以多元布局重构智能出行体验
Core Insights - Xiaopeng Motors showcased its "product + technology + ecosystem" strategy at the 2025 World Intelligent Connected Vehicle Conference, emphasizing the theme "Gathering Wisdom and Energy, Unlimited Connectivity" [1] Product Development - The 2025 Xiaopeng P7 is defined as a "future AI luxury sedan," featuring comprehensive upgrades in appearance and interior, advanced electric drive systems, and a high-performance intelligent voice assistant "Xiao P" with a 97% online rate in laboratory conditions [2] - The new P7 includes an OTA cloud platform for continuous vehicle performance optimization and two key innovations: an AEB (Automatic Emergency Braking) + AES (Automatic Emergency Steering) safety system, and a "Chasing Light" AR-HUD technology developed in collaboration with Huawei [2] International Expansion - Xiaopeng Motors aims to expand its business to 60 countries and regions by the end of 2025, with a target of increasing overseas sales to 50% within the next decade, focusing on "global technology, localized production, and ecological services" [2] - In September, Xiaopeng's export volume exceeded 5,000 units, a 65.8% month-on-month increase and a 79.4% year-on-year increase, with a total of 29,723 units exported from January to September, marking a 125.2% year-on-year growth [4] Market Positioning - Europe is a key market for Xiaopeng, with successful launches in multiple countries and recognition as the top exporter of high-end pure electric vehicles among Chinese brands [4] - Xiaopeng is committed to building a localized operational system covering the entire value chain to provide intelligent and green travel solutions globally [4] Innovative Ecosystem - Xiaopeng is developing an integrated air-ground smart ecosystem, combining smart cars, flying cars, and robots to meet diverse travel needs and drive industry innovation [5] - The flying car "Land Carrier" has received over 7,000 orders and completed its first flight in Dubai, while the humanoid robot IRON is expected to achieve mass production by 2026 [5] Competitive Strategy - Xiaopeng emphasizes technological innovation over price competition, leveraging self-developed technologies and emotional value to create a strong competitive advantage [6] - The company has introduced its self-developed Turing AI chip in models like the G7 Ultra and the new P7 Ultra, marking the beginning of the L3 autonomous driving era [6] - Future strategies include enhancing operational efficiency, creating a product matrix, improving profit margins through supply chain integration, and advancing global manufacturing and technology output [6]