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2月车市“寒流”:新势力分化显著,多家车企集团新能源承压
经济观察报· 2026-03-03 10:20
蔚来汽车今年销量增长明显,一方面是因为其去年同期基数较低;另一方面,蔚来汽车目前正处 于"战略投入兑现阶段"。2月初,蔚来汽车对外释放了2025年第四季度首次实现单季度盈利(7亿 —12亿元)的消息,意味着其正从"烧钱"转向"赚钱",这在2月消费淡季给市场带来更多积极信 号;另外,其旗舰车型全新ES8,在去年9月底上市时大幅降价,推动了蔚来汽车销量增长。 零跑汽车2月全系交付28,067辆,同比增长10.99%。零跑汽车今年的发展重点之一是提速渠道建 设。2月初,零跑汽车表示,近期新增85家门店,截至1月5日全国门店总数达1068家。今年,零 跑汽车计划将门店总数拓展至1500家左右。 2月,理想汽车交付新车26,421辆,同比增长0.60%。这是理想汽车自2025年6月以来,月交付 量同比增速首次转正。2025年8月至10月,理想汽车交付量增速曾一度在-40%左右徘徊。当下 理想汽车增速回正,释放出触底反弹的积极信号。新产品方面,理想汽车宣布,全新一代理想L9 和理想L9 Livis,将于今年二季度正式上市。 车企集团2月多呈现出新能源销量承压、出口高增长的趋势。 在7家车企集团中,仅有吉利汽车集团和长安汽 ...
全球产业格局之变原因何在?
Sou Hu Cai Jing· 2026-02-27 08:56
百年变局加速演进,世界经济版图深度调整,全球产业格局正经历一场系统性重构。全球产业格局的系统性变革 并非偶然,而是全球力量格局变迁、生产力发展阶段演进与资本主义内在矛盾深化共同作用的结果。 生产力跃迁与协同效率差异推动全球产业结构调整。新技术的出现,让传统产业发展模式难以为继,新兴产业迎 来发展机遇,各国的产业优势得以重新排序,不再是过去"谁先发展、谁就一直领先"的格局。数字技术的普及模 糊了制造与服务的边界,使数据、算法和知识成为核心生产要素,催生"产品即服务"、个性化定制等新业态,产 业发展不再局限于传统的生产制造,而是向研发、服务、运营等全链条延伸,大幅提升了产业的附加值。绿色技 术的进步与产业化,将应对气候变化的全球共识转化为可商业化的技术路径与市场规则,使"绿色"成为新的成本 要素与价值标识。二者共同推动全球产业实现从制造主导向服务化、绿色化转型的结构性变革。同时,美欧推行 联合盟友的产业布局存在规则差异、利益分歧,协同成本高,而我国在本国统一市场、统一规则下布局产业,无 跨境壁垒、产业协同性强,在国际产业同质化竞争中能形成难以替代的体系化优势。这种由市场规模、制度环 境、组织效率带来的协同效率差异 ...
南财v快评:机器人们该起来打工了
2 1 Shi Ji Jing Ji Bao Dao· 2026-02-26 08:03
Core Viewpoint - The article emphasizes the importance of the "coordinated development" of manufacturing and service industries in Guangdong, highlighting the need for integration to enhance competitiveness and achieve high-quality growth [1][2]. Group 1: Manufacturing Industry - Guangdong has historically been known as the "world's factory," with manufacturing serving as a crucial foundation for its economy [1]. - The manufacturing sector is evolving beyond traditional roles, incorporating robotics and AI into production lines, which necessitates a focus on soft skills such as R&D, digital technology, and financial support [1]. - The province boasts all 31 categories of manufacturing industries and has led the nation in revenue from industrial enterprises for several consecutive years [2]. Group 2: Service Industry - The service industry is increasingly intertwined with manufacturing, as seen in examples like the integration of high-tech products into traditional markets, which stimulates consumer demand [1]. - Guangdong's service sector has consistently outperformed the national average in value-added contributions for 41 years, indicating a strong service industry foundation [2]. - The article suggests that without addressing the service sector's shortcomings, Guangdong risks remaining in the lower end of the value chain [2]. Group 3: Strategic Importance - The theme of coordinated development is framed as a necessary path for Guangdong's industrial growth, likening it to a mandatory question rather than a choice [2]. - The global trend of "re-industrialization" in countries like the U.S., Germany, and Japan underscores the urgency for Guangdong to enhance the integration of manufacturing and services [2]. - The article calls for a sense of urgency and action to maximize the potential of this "new engine" of coordinated development, aiming for tangible benefits in everyday life [2].
八大车企内部全员信曝光
Di Yi Cai Jing· 2026-02-26 05:52
2026.02.26 中国汽车工业协会初步预计2026年全年汽车销量在3475万辆左右,同比增长1%。这意味着,任何一家车企的高增长目标,都要从对手手中抢夺市场份 额。上汽通用五菱总经理吕俊成提出,"2026年,汽车行业正进入百年大变局中最复杂的竞争环境,从增量市场转向存量博弈的压力日益凸显"。长安汽车 总裁赵非则称,"行业的淘汰赛愈加惨烈,竞争只会更加残酷。" 在规模之战面前,新势力的生存挑战显得尤为紧迫,各家车企定下的增长目标也相对激进。 零跑汽车在2025年交付59.66万辆的基础上,提出2026年冲击100万辆的目标,增速高达67.5%。小鹏据称在近期在内部战略会上确定了2026年销量目标为 55万~60万辆,按此计算,增幅在28%以上。小米汽车以55万辆为目标,同比增长约34%。蔚来汽车则提出每年保持40%至50%的销量稳定增速。 零跑的100万辆销量目标,意在通过规模快速摊薄成本。该公司创始人、董事长兼CEO朱江明在十周年信中表示,2025年零跑全年销量接近60万辆,公司 有望实现年度盈利,这是成果最丰硕的一年。但他同时警告:"现在我们也刚过温饱线,远远没到成功的时候。"为此,零跑正在加速强化四大 ...
八大车企内部全员信曝光:如何在3500万大盘中“杀出血路”
第一财经网· 2026-02-26 04:53
规模之战:必须跑赢大盘 中国汽车工业协会初步预计2026年全年汽车销量在3475万辆左右,同比增长1%。这意味着,任何一家 车企的高增长目标,都要从对手手中抢夺市场份额。上汽通用五菱总经理吕俊成提出,"2026年,汽车 行业正进入百年大变局中最复杂的竞争环境,从增量市场转向存量博弈的压力日益凸显"。长安汽车总 裁赵非则称,"行业的淘汰赛愈加惨烈,竞争只会更加残酷。" 在规模之战面前,新势力的生存挑战显得尤为紧迫,各家车企定下的增长目标也相对激进。 2026年,中国车市在增长目标与保守预测的落差中开启激烈洗牌。 一边是车企雄心勃勃的增长目标,一边是机构对车市的保守预测。这道巨大的"鸿沟",构成了今年中国 车市开局的底色。 据第一财经此前统计,今年头部车企的总目标销量增幅将达到至少12%。(相关阅读:目标总和猛增 19%,机构预测却保守:2026,车市大分化之年 )政策退坡叠加市场挑战,行业洗牌正在提速。2月已 近尾声,留给2026年车企的时间窗口,只剩下10个月。 从去年年底到今年年初,蔚来、小鹏、吉利、长安等八家车企发布了全员信,2026年的打法越发清晰。 在规模之战中,出海与AI成为两大破局利器:前者开拓新 ...
飞行汽车产业发展全景解析:应用、技术与支撑保障
Xin Lang Cai Jing· 2026-02-24 11:05
Industry Application - The application scenarios of flying cars are characterized by the parallel advancement of professional and popular applications, which together strengthen the industry's essential foundation and expand market space [1][25] - Professional applications focus on public safety and industry efficiency, gradually expanding from essential scenarios to value-added industry applications, with pilot implementations in emergency rescue, firefighting, power inspection, and medical transport [1][25] - Popular applications aim to optimize travel experiences and supplement transportation systems, integrating into urban transportation networks, with cities like Shenzhen and Guangzhou planning to launch commuting routes by 2026 [3][27] Industry Development - The flying car industry is transitioning from research and validation to engineering, with a need for a comprehensive commercial system [4][28] - The industry chain now covers materials, key components, complete manufacturing, and demonstration operations, with a complete R&D-approval-manufacturing-operation loop being accelerated [4][28] - Leading companies such as XPeng Heavens, Volocopter, and Joby Aviation are driving the industry structure towards improvement, with significant capital market interest reflected in the rising market values of several companies [5][29] Technical Challenges - Flying cars face three major technical challenges: payload range, airworthiness safety, and intelligent driving, which must be overcome for practical and widespread development [10][35] - The payload range is limited by the performance of power systems, with current lithium-ion batteries having energy densities significantly lower than traditional aviation fuels, impacting the effective range and payload capacity [10][35] - Airworthiness safety is a core constraint for commercial viability, requiring flying cars to meet high reliability and redundancy standards, with ongoing efforts to achieve airworthiness certification [11][36] Infrastructure Development - The development of flying car infrastructure is constrained by land, funding, and regulatory challenges, necessitating government guidance and industry collaboration to address these systemic issues [18][20] - Initial infrastructure development should focus on repurposing existing resources, such as airports and parking lots, to quickly alleviate shortages [20][21] - Future infrastructure will evolve into a "three-dimensional smart network" that integrates with urban development and ground transportation, supporting the regular operation of flying cars [22][23]
何小鹏发开工信:期望2026年小鹏汽车海外销量翻番
Bei Ke Cai Jing· 2026-02-24 08:04
编辑 杨娟娟 校对 柳宝庆 何小鹏特别提到,要把全球供产的规模化能力建扎实。"我们的供应链、制造、物流、备件、服务,正 走向'全球协同'。太多车企的全球化,倒在了团队没建好、能力跟不上,最终导致品质和口碑跟不上。 我们要持续构建高效的全球供产规模化的体系,从供应满足、规模生产、物流保障、投资管控等维度升 级。这是小鹏走向全球化的地基——不能飘,必须实。" 新京报贝壳财经讯(记者张冰)2月24日,马年春节假期后开工第一天,小鹏汽车董事长、首席执行官 何小鹏向小鹏全体员工发布了一封开工信。何小鹏称,2026年小鹏要做"一个把技术探索的势能,全面 转化为规模量产动能的具身智能公司",机器人、飞行汽车、Robotaxi(自动驾驶出租车)三大前沿AI 业务,在同一年全部量产。谈到汽车海外业务时,他期望2026年小鹏的海外销量翻番,到2030年海外要 卖100万辆,贡献七成以上利润。 何小鹏将出海打法总结为八个字:"尖刀 "破局,"红毯 "留人。其中"尖刀"指产品和市场:六款车型, 价格带覆盖10万元级到20万元级,主攻以色列、德国、挪威、泰国、法国五个市场;渠道网点今年翻倍 到680家,线索量翻倍。"红毯"是交付和服务 ...
新春走基层·驻外记者回乡手记|春城的花 花城的春
Xin Hua She· 2026-02-22 01:26
2月14日,云南省昆明市的一处榴莲摊档。新华社记者 林昊 摄 春节前夕,我从北方来到春城昆明,春暖花开的气息扑面而来。机场与街头手持花束的情侣,一家家出售鲜花饼的店铺,提醒着我已经来到 了"世界花园"。 2月14日,在云南省昆明市,手持鲜花的行人。新华社记者 林昊 摄 作为驻外记者,在泰国工作的几年间,我见证了中老铁路开通、中泰两国互免签证,这吸引了许多泰国游客乘火车到云南旅游。 这次来到春城,看到昆明长水国际机场关于中老铁路的介绍展板,以及张灯结彩的南屏步行街一角售卖泰国榴莲的摊档,脑海中不禁浮现出自 己在稿子里写过的话:"中老铁路开通后,泰国游客乘火车来华旅游,东南亚新鲜蔬果通过冷链专列进入中国市场。" 从驻外时在曼谷街头见到来自云南的鲜花与蔬菜,到如今看到昆明街头摆着泰国榴莲,曾经写过的那些跨境合作与互联互通,在我眼前进一步 具象化,而且如此生动鲜活。 花城广场上,木棉花造型花坛上醒目的"APEC CHINA 2026"字样,与昵称"大湾鸡"的十五运会吉祥物以及珠江对岸的广州塔相互映衬。2月1日 至10日,亚太经合组织第一次高官会在广州举行,这是APEC"中国年"首场正式活动。 2月16日,在广东省广州 ...
广东何以汇天下
Xin Lang Cai Jing· 2026-02-16 00:27
Group 1 - The core viewpoint of the article highlights Guangdong's robust consumer market and its role as a significant economic driver in China, showcasing a vibrant atmosphere during the Spring Festival with various consumer activities and events [1][2][3]. - Guangdong has a population of 150 million, with one in six individuals being a business owner, making it one of the largest consumer markets in the country [1]. - The province's GDP is projected to reach 14.58 trillion yuan by 2025, maintaining its position as the top economy in China for 37 consecutive years, with a per capita consumption expenditure of 37,262 yuan, reflecting a 4% year-on-year growth [3]. Group 2 - The article emphasizes the transformation of Guangdong from a "world factory" to a "global market," indicating a shift in consumption patterns and economic dynamics [1][5]. - During the Spring Festival, Guangdong saw a 193% year-on-year increase in reservations for New Year's Eve dinners, illustrating the strong consumer sentiment [2]. - The province's import value is expected to reach 3.46 trillion yuan by 2025, with significant growth in integrated circuits and semiconductor manufacturing equipment, indicating a shift towards high-end manufacturing [5]. Group 3 - Guangdong's service sector is expanding beyond traditional goods trade to include cultural, technological, and health services, creating a comprehensive import landscape [6]. - The region is becoming a hub for global innovation, with the "Shenzhen-Hong Kong-Guangzhou" innovation cluster ranking first globally, showcasing its strong research and development capabilities [6][7]. - By 2025, the total retail sales of consumer goods in Guangdong are projected to reach 4.6 trillion yuan, highlighting its role in connecting domestic and international markets [5].
使命反复“变脸”,马斯克的商业帝国到底在追逐什么
Huan Qiu Wang Zi Xun· 2026-02-15 02:10
Group 1 - The core mission of Tesla has evolved significantly over the years, shifting from "accelerating the world's transition to sustainable energy" in 2019 to "stunning prosperity" recently, indicating a departure from its original environmental focus [2][3] - Elon Musk has declared that Tesla is not merely a car company but a robotics company, planning to cease production of Model S and X in favor of producing 1 million units of the Optimus robot [2] - SpaceX's objectives have also changed, with Musk announcing a new focus on building self-sustaining cities on the Moon, while still claiming to pursue Mars city development, although timelines remain vague [2] Group 2 - Analysts suggest that Musk's shifting missions are not driven by noble ideals but rather to cater to investors and boost stock prices, intertwined with personal emotions [3] - Musk's contradictory statements regarding the future of AI, claiming it will surpass human intelligence in 5-6 years while also suggesting AI will retain humanity due to "curiosity," raise concerns about his vision for the future [2]