Core Insights - The arrival of the AI era is transforming lifestyles, with AI algorithms enhancing speed and efficiency in various scenarios, but it raises questions about whether this is the ultimate goal [1] - Daikin has launched a new "Air Customization" strategy, offering personalized air solutions tailored to different spaces, individuals, and moods, demonstrating a commitment to quality living environments [1] - Daikin emphasizes a "human-centered" brand philosophy, integrating IoT big data with real human interaction rather than replacing human roles with AI [1][5] Group 1: Air Customization Strategy - Daikin's "Air Customization" strategy features a team of "Air Customization Masters" who provide personalized air solutions based on user preferences and needs [2][3] - The Daikin Air Lab, a new immersive experience center in Shanghai, allows consumers to engage with customized air solutions through multiple sensory experiences [2] - The service process includes consultation, installation, and ongoing support, ensuring a comprehensive user experience throughout the product lifecycle [3] Group 2: Service Model and Infrastructure - Daikin has developed the DAIKIN CARE service system, which includes 170 service outlets, 14 parts centers, and 19 training centers across China, supported by over 200 data experts and 3,000 engineers [4] - The DAIKIN CARE service redefines the perception of service, emphasizing continuous support rather than just maintenance, enhancing customer trust and satisfaction [4] - The company believes that technology is merely a tool, and the human element is crucial for building emotional connections and trust with consumers [5] Group 3: Future Vision - Daikin aims to continue leveraging the "big data + human" model to create new value in air quality and enhance living experiences [5] - The company is committed to using its century-long technological expertise and human-centered philosophy to establish a new high ground in air quality solutions [5]

Core Concept - The article introduces Daikin's new concept "Daikin Air Custom Luxury Air Land," which represents an evolution of their air customization strategy, emphasizing personalized air solutions based on individual needs and preferences [1][2]. Group 1: Product Features - "Daikin Air Custom Luxury Air Land" utilizes the S-P-M model (Space, Person, Mood) to create personalized air environments tailored to users' lifestyles and emotional states [2]. - The solution incorporates IoT technology and smart control systems to dynamically adjust air quality in residential spaces, enhancing health and overall quality of life [2][5]. Group 2: User Experience - Users can remotely activate features like the "forest mode," simulating the fresh air quality of a natural forest upon entering their home, providing a soothing experience after a long day [5]. - The concept aims to create a healing home environment through personalized air experiences, facilitated by a dedicated team of "Air Customization Specialists" [5][7]. Group 3: Service Model - Daikin emphasizes the importance of guiding users to understand their true air quality needs rather than making decisions for them, fostering a collaborative approach to air customization [7]. - The "Air Customization Specialists" team engages in continuous interaction with users, utilizing IoT data and real-time feedback to refine and innovate air solutions [7][8]. Group 4: Market Positioning - Daikin positions itself as a global air expert, focusing on the specific needs of Chinese consumers by localizing research, production, and services [8]. - The company aims to transform the industry from equipment sales to air customization services, driven by innovative technology and a commitment to enhancing user experience [8].

Core Viewpoint - The article emphasizes the commitment of foreign enterprises, particularly Daikin, to invest in China, showcasing a successful localized business model that aligns with China's high-quality development goals [1][2]. Group 1: Daikin's Localization Strategy - Daikin has developed a "four-in-one" localized operating model that integrates research and development, production, sales, and service, tailored specifically for the Chinese market [2][4]. - The company has established three R&D centers and 22 production bases in China, employing nearly 20,000 staff, which allows for efficient responses to local market demands [4][6]. Group 2: Innovation and Product Development - Daikin has continuously innovated to meet the evolving consumer demands for air quality, moving from basic temperature control to health, comfort, and personalized solutions [5][10]. - The company has introduced various products, including integrated air conditioning systems that combine air conditioning, fresh air, and heating, reflecting a comprehensive approach to air quality [5][6]. Group 3: Service Model Transformation - Daikin has redefined service in the air conditioning industry by offering a full lifecycle service model that includes pre-sale consultation, installation, and proactive after-sales support [7][10]. - The company utilizes extensive data analysis and IoT technology to enhance customer service, ensuring a high-quality experience throughout the product lifecycle [7][10]. Group 4: Future Outlook - With over 1.4 billion consumers in China, the demand for high-quality air solutions is expected to grow, providing significant market opportunities for multinational companies like Daikin [10]. - Daikin aims to lead the air conditioning industry towards high-quality development by offering customized air solutions that align with the evolving needs of Chinese consumers [10].

Group 1 - Daikin has been a leader in the air conditioning industry since entering the Chinese market in 1995, deeply participating in the construction of air conditioning culture in China [1] - The company launched a new air strategy titled "Air Customization," marking a shift from single temperature regulation to a more personalized approach to air quality [2] - Daikin's Chinese R&D team has achieved independent innovation, with products like the home central air conditioning system being launched first in China, reflecting a unique local air conditioning culture [1][2] Group 2 - The upcoming customized system, set to launch in June, integrates 12 functional modules including air conditioning, dehumidification, purification, and smart control, catering to diverse individual needs within the same space [2] - Daikin's commitment to technology innovation is evident through its various advanced technologies, such as intelligent control technology and dynamic thermal balance technology, aimed at enhancing user experience [2] - The company's vision has been upgraded to "Creating Answers with Air," focusing on the deep connection between air, health, and sustainable development, as it approaches its 30th anniversary in China and 101st anniversary globally [3]