Core Viewpoint - Gree Electric Appliances is innovating in the air conditioning industry by introducing the Rose Air Conditioner, which aims to transform air conditioning units into art pieces, marking a new starting point for the company [1] Group 1 - The Rose Air Conditioner has been implemented in some hotels, attracting customers due to its unique design [1] - The initiative reflects Gree's commitment to creating value through innovative product design [1]

Core Viewpoint - Gree Electric Appliances is attempting to innovate in the air conditioning industry with the launch of the Rose Air Conditioner, which has sparked both interest and controversy due to its unique design and high price point [1][3][5]. Group 1: Product Innovation - The Rose Air Conditioner is described as an artistic attempt to redefine air conditioning, with its design aimed at attracting customers and enhancing the brand's value [1]. - The product is specifically marketed towards newlyweds and special occasions, such as anniversaries, indicating a targeted consumer demographic [3]. Group 2: Market Reception - Initial sales of the Rose Air Conditioner have been disappointing, with reports indicating limited availability in stores and low demand, primarily being viewed as a gift item rather than a mainstream purchase [7]. - Consumer feedback has been largely negative, with many expressing that the design is unattractive and the price of 32,999 yuan is too high for the average buyer [7]. Group 3: Company Philosophy - The chairman of Gree Electric Appliances, Dong Mingzhu, emphasizes the importance of innovation and maintaining a unique brand identity, even in the face of criticism [5]. - Dong advocates for a business model that not only focuses on the company's growth but also aims to uplift the entire supply chain, reflecting a broader corporate responsibility [1].