Core Viewpoint - The introduction of "Miracle Youth 3.0 - Plastic Beauty" by the domestic medical beauty service platform New Oxygen, priced at 2999 yuan, is considered the lowest price in history, breaking the previous market average of over 10,000 yuan, indicating a significant shift in the market dynamics of youth-enhancing injections [1][2]. Market Competition Landscape - The market for youth-enhancing injections, categorized as "medical beauty regenerative injectables," is experiencing intense competition with nine products currently approved in China, consisting of three imported and six domestic brands [3]. - The global market for medical beauty regenerative injectables is projected to reach approximately 11.52 billion yuan by 2027, with a compound annual growth rate (CAGR) of about 31.2% from 2025 to 2027 [2]. Pricing Strategies and Market Dynamics - The current market is characterized by a "mixed battle" phase, with various brands adopting different pricing strategies, including low-dose products to capture market share [6][8]. - The price of existing products typically starts at over 10,000 yuan, with some products like Jiangsu Wuzhong's Aisufei priced at 18,800 yuan before discounts [3]. Future Market Trends - The entry of New Oxygen and the increase in the number of certified manufacturers and qualified doctors are expected to lead to a price reduction in the youth-enhancing injection market, marking a transition towards market maturity [7]. - The Chinese market is anticipated to become a price lowland compared to neighboring countries, where prices are significantly lower [7]. Sales Performance and Market Size - Despite the competitive landscape, companies like Changchun Shengboma and Aimeike have reported substantial sales figures, with Aimeike's revenue from gel injection products reaching 6.38 billion yuan in 2022, and projected to grow to 1.2 billion yuan in 2024 [10]. - The overall market size for youth-enhancing injections is estimated to be in the millions of units, with a rapid increase in market participants from one or two to potentially twenty in the future [11]. Selection Criteria for Products - The selection of products in the market is increasingly based on consumer reputation, price-performance ratio, and the manufacturer's overall strength, as the number of approved products continues to rise [12]. - Brands must focus on building a strong consumer base and professional barriers to survive in the competitive market, emphasizing the importance of doctor expertise in the application of youth-enhancing injections [13]. Emerging Products and Competition - Several new products are in the pipeline for approval, including those from Hangzhou Gai Biological and Huadong Pharmaceutical, which will further intensify competition in the market [14].

Core Viewpoint - The article discusses the ongoing price war in the aesthetic medicine market, particularly focusing on the "童颜针" (youthful needle) products, highlighting the conflict between upstream material suppliers and downstream clinics, with New Oxygen's pricing strategy causing significant market disruption [2][4][39]. Group 1: Market Dynamics - New Oxygen's self-operated clinic is selling the "艾维岚" (Aivilan) product at 5,999 yuan, which is one-third of the market price of 18,000 yuan, leading to dissatisfaction from the brand owner, Changchun Shengboma [2][12]. - The price war is intensifying as more competitors enter the market, with at least seven "童颜针" products now approved for sale in China, compared to only two in 2021 [32][36]. - The market for "童颜针" is projected to grow from 1.488 billion USD in 2024 to 2.082 billion USD by 2033, indicating significant potential for growth despite current pricing pressures [29]. Group 2: Company Strategies - New Oxygen has established a strategic partnership with Oriental Yanmei, securing exclusive rights to commercialize several upcoming products, including the XH301 "童颜针" [6][21]. - Oriental Yanmei's XH301 is expected to complete its domestic listing review in the second half of the year, with the company currently facing a projected revenue of only 0.13 million yuan for 2024 and a loss of 0.64 million yuan [9][19]. - The company plans to adopt an agency sales model rather than direct sales, which is seen as a safer approach given its current financial situation [20][25]. Group 3: Product Development - The XH301 product, which utilizes a combination of PLLA and CMC, is designed to stimulate collagen regeneration and improve skin tightness, with a reported effectiveness rate of 95.5% in correcting severe wrinkles [18]. - The competitive landscape is challenging for XH301, as it faces pricing pressures from existing products and the potential for lower-priced alternatives to emerge [38][44]. - Oriental Yanmei is also exploring overseas markets for its products, which may provide additional growth opportunities amid domestic competition [48][50].