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中产女性不买单,又一暴利行业崩塌
商业洞察· 2025-10-29 09:29
Core Viewpoint - The cosmetic medical industry in China, once seen as highly profitable, is now facing significant challenges due to increased competition and changing consumer attitudes, leading to a collective sense of anxiety among companies in the sector [4][30]. Group 1: Industry Overview - The cosmetic medical sector has experienced structural adjustments over the past four years, with many leading companies, including "Mei Ke" (爱美客), facing declining performance and stock prices [4][30]. - "Mei Ke" has seen its dynamic price-to-earnings ratio drop from over 300 times in 2021 to around 30 times, with its market capitalization falling by approximately 120 billion yuan from its peak [4][5]. Group 2: Competitive Landscape - "Mei Ke" is attempting to diversify its business by entering the "hair medical" field and launching new products, but the focus remains on the competitive battle for the exclusive agency rights of the "AestheFill" product [5][11]. - The ongoing dispute between "Mei Ke" and Jiangsu Wuzhong over the exclusive rights to "AestheFill" highlights the intense competition and desperation within the industry as companies seek new growth opportunities [10][12]. Group 3: Financial Performance - "Mei Ke" reported a revenue decline of 17.9% year-on-year in Q1, with a net profit decrease of 15.87%, marking the first decline in nearly five years [30][31]. - The company's half-year report showed a revenue drop of 21.59% and a net profit decline of 29.57%, indicating a significant slowdown in growth compared to previous years [30][31]. Group 4: Market Dynamics - The medical beauty market is experiencing a downturn, with 63% of institutions reporting revenue declines and only 14% achieving growth in the first half of 2025 [32][33]. - The primary consumer base, middle-class women in major cities, is showing reduced spending power, leading to a more cautious approach to cosmetic procedures [33][35]. Group 5: Future Outlook - The ongoing legal battle over "AestheFill" reflects the broader challenges facing the cosmetic medical industry as companies navigate a difficult transition period marked by fierce competition and declining profitability [40][41].
中产女性不买单,又一暴利行业崩塌
创业邦· 2025-10-28 10:23
Core Viewpoint - The cosmetic medical industry in China, once seen as highly profitable, is now facing significant challenges due to increased competition and changing consumer attitudes, leading to a collective sense of anxiety among companies in the sector [4][6]. Group 1: Industry Overview - The cosmetic medical sector has experienced structural adjustments over the past four years, with many leading companies, including "medical beauty Maotai" Aimeike, facing declining performance and stock prices [4][6]. - Aimeike's dynamic price-to-earnings ratio has plummeted from over 300 times in 2021 to around 30 times, with its market capitalization dropping by approximately 120 billion yuan from its peak [4][6]. Group 2: Competitive Landscape - Aimeike is attempting to diversify its business by entering the "hair medical" field and launching new products, but the real market focus is on the competition for the exclusive agency rights of the "AestheFill" product [6][11]. - The ongoing dispute between Aimeike and Jiangsu Wuzhong over the exclusive rights to AestheFill highlights the intense competition and desperation within the industry as companies seek new growth opportunities [8][11]. Group 3: Financial Performance - Aimeike's revenue for the first quarter of the year was 663 million yuan, a year-on-year decrease of 17.9%, marking the first decline in nearly five years [26][29]. - The company's half-year report showed a revenue of 1.299 billion yuan, down 21.59% year-on-year, and a net profit of 789 million yuan, down 29.57% [27][29]. Group 4: Market Dynamics - The medical beauty market is experiencing a downturn, with 63% of institutions reporting revenue declines in the first half of 2025, and only 14% achieving growth [29][34]. - The competition has intensified, with price wars becoming common as companies struggle to maintain market share, leading to a significant slowdown in revenue growth for established players like Aimeike [32][34].
中产女性不买单,又一暴利行业崩塌
盐财经· 2025-10-27 09:22
Core Viewpoint - The cosmetic medical industry in China, once seen as highly profitable, is now facing significant challenges due to increased competition and changing consumer attitudes, leading to a collective sense of anxiety among companies in the sector [2][30]. Group 1: Industry Overview - The cosmetic medical sector has experienced structural adjustments over the past four years, with many leading companies, including "medical beauty Maotai" Aimeike, facing declining performance and stock prices [2][4]. - Aimeike's dynamic price-to-earnings ratio has plummeted from over 300 times at its peak in 2021 to around 30 times, with its market capitalization dropping by approximately 120 billion yuan from its peak [4][30]. Group 2: Competitive Landscape - Aimeike is attempting to diversify its business by entering the "hair medical" field and launching new products, but the real market tension stems from a dispute over the exclusive agency rights for the "AestheFill" product, which is highly lucrative [6][11]. - The ongoing arbitration between Aimeike and Jiangsu Wuzhong reflects the broader struggles within the cosmetic medical industry as companies grapple with stagnant growth and seek new revenue streams [8][10]. Group 3: Financial Performance - Aimeike's revenue for the first quarter of the year was 663 million yuan, a year-on-year decrease of 17.9%, and its net profit also saw a decline of 15.87% [30][32]. - The company's half-year report indicated a revenue drop of 21.59% and a net profit decrease of 29.57%, marking the first decline in nearly five years [30][32]. Group 4: Product and Market Dynamics - The AestheFill product, which can sell for 20,000 yuan per unit, is projected to generate sales of 326 million yuan in 2024 for Jiangsu Wuzhong, highlighting its market potential [12][14]. - The competitive environment has intensified, with 63% of cosmetic medical institutions reporting revenue declines, and only 14% achieving growth in the first half of 2025 [33][37].
2999元,“平价童颜针”来了
财联社· 2025-10-03 03:43
Core Viewpoint - The introduction of "Miracle Youth 3.0 - Plastic Beauty" by the domestic medical beauty service platform New Oxygen, priced at 2999 yuan, is considered the lowest price in history, breaking the previous market average of over 10,000 yuan, indicating a significant shift in the market dynamics of youth-enhancing injections [1][2]. Market Competition Landscape - The market for youth-enhancing injections, categorized as "medical beauty regenerative injectables," is experiencing intense competition with nine products currently approved in China, consisting of three imported and six domestic brands [3]. - The global market for medical beauty regenerative injectables is projected to reach approximately 11.52 billion yuan by 2027, with a compound annual growth rate (CAGR) of about 31.2% from 2025 to 2027 [2]. Pricing Strategies and Market Dynamics - The current market is characterized by a "mixed battle" phase, with various brands adopting different pricing strategies, including low-dose products to capture market share [6][8]. - The price of existing products typically starts at over 10,000 yuan, with some products like Jiangsu Wuzhong's Aisufei priced at 18,800 yuan before discounts [3]. Future Market Trends - The entry of New Oxygen and the increase in the number of certified manufacturers and qualified doctors are expected to lead to a price reduction in the youth-enhancing injection market, marking a transition towards market maturity [7]. - The Chinese market is anticipated to become a price lowland compared to neighboring countries, where prices are significantly lower [7]. Sales Performance and Market Size - Despite the competitive landscape, companies like Changchun Shengboma and Aimeike have reported substantial sales figures, with Aimeike's revenue from gel injection products reaching 6.38 billion yuan in 2022, and projected to grow to 1.2 billion yuan in 2024 [10]. - The overall market size for youth-enhancing injections is estimated to be in the millions of units, with a rapid increase in market participants from one or two to potentially twenty in the future [11]. Selection Criteria for Products - The selection of products in the market is increasingly based on consumer reputation, price-performance ratio, and the manufacturer's overall strength, as the number of approved products continues to rise [12]. - Brands must focus on building a strong consumer base and professional barriers to survive in the competitive market, emphasizing the importance of doctor expertise in the application of youth-enhancing injections [13]. Emerging Products and Competition - Several new products are in the pipeline for approval, including those from Hangzhou Gai Biological and Huadong Pharmaceutical, which will further intensify competition in the market [14].
单支不到3000元 新氧再甩童颜针低价牌
Bei Jing Shang Bao· 2025-09-24 16:37
Core Viewpoint - The launch of New Oxygen's Miracle Youth Needle 3.0 at a price of 2999 yuan marks a significant price drop in the market, challenging the existing high-priced products which are generally above 10,000 yuan [1][3][4]. Pricing Strategy - New Oxygen's pricing strategy is based on gaining pricing power through collaboration with upstream manufacturers, allowing them to set a price significantly lower than competitors [1][5]. - The previous versions of the product were priced at 4999 yuan and 5999 yuan, indicating a trend of decreasing prices in the market [3][8]. Market Context - The current market for youth needles includes products from various companies, with prices typically exceeding 10,000 yuan, such as 12,800 yuan for Aivilan and 13,800 yuan for Lijinran [3][4]. - The trend of decreasing prices is expected to continue, driven by product effectiveness and user value [4]. Company Performance - New Oxygen's clinics have achieved single-month profitability, although overall profitability is still pending due to the costs associated with their middle office operations [8][9]. - The company has opened 37 clinics as of September 2023, with plans to exceed 50 by the end of the year and aims for a long-term goal of "100 cities and 1,000 stores" [9]. Financial Growth - In Q1 2023, New Oxygen's light medical beauty chain business revenue grew by 551.4%, accounting for 33.3% of total revenue, while Q2 revenue from beauty treatment services reached 144 million yuan, up 426.1% year-on-year [9].
2999元一针,“史上最低价”如何影响国内童颜针市场?
Xin Lang Cai Jing· 2025-09-24 14:04
Core Viewpoint - New Oxygen has launched a new product, Miracle Youth 3.0, priced at 2999 yuan, which is considered the lowest price in the domestic "youth needle" market, significantly lower than the market average of 12800 yuan per injection [2][3] Group 1: Product Launch and Pricing Strategy - New Oxygen's new product, Miracle Youth 3.0, is a customized version of the "youth needle" developed in collaboration with Jiangsu Xihong Biological Pharmaceutical Co., Ltd [2] - The average market price for "youth needles" in China is around 12800 yuan, while prices in neighboring countries can be as low as one-third of that [3] - New Oxygen's pricing strategy aims to lower its own profit margins to make the product more accessible, without compromising on quality or service [3] Group 2: Market Dynamics and Competition - The "youth needle" market in China is experiencing significant competition, highlighted by the ongoing dispute between Jiangsu Wuzhong and Aimeike over distribution rights [5][6] - As of 2023, the market size for micro-injection products in China reached 212 billion yuan, with projections to grow to 653 billion yuan by 2028, reflecting a compound annual growth rate of 25.3% [4] - The regenerative anti-aging segment is the fastest-growing sub-market, with a compound annual growth rate of 38.2% [4] Group 3: Regulatory and Legal Issues - Jiangsu Wuzhong has faced challenges regarding the exclusive distribution agreement for the "youth needle" product, with Aimeike's acquisition of Regen leading to a legal dispute [5][6] - The Shenzhen International Arbitration Court has issued temporary measures regarding the sales of the product in question, indicating ongoing legal complexities in the market [6][7] - Industry experts suggest that the commercial disputes reflect the significant potential and allure of the "youth needle" market, with expectations for further price reductions as more products gain approval [7]
2家上市公司的“童颜针”争夺战再升级
Hua Er Jie Jian Wen· 2025-09-15 09:16
Group 1 - The ongoing dispute over the "AestheFill" product involves Aimei Ke's subsidiary REGEN Biotech, which has been restricted from selling the product in mainland China until arbitration is resolved [1][2] - Aimei Ke confirmed that the recent decision is a procedural matter and does not constitute a final arbitration ruling, indicating that REGEN may still sell AestheFill in mainland China [2][3] - The product AestheFill has been out of stock for two months, affecting downstream medical beauty institutions, although Aimei Ke attributes the shortage to distributor sales strategies [2][3] Group 2 - AestheFill has been rebranded as "Zhen Ai Su Fei," but many institutions still refer to it as "Ai Su Fei," leading to confusion in the market [2][3] - There is a significant price discrepancy between the two names, with "Ai Su Fei" priced as low as 8,700 yuan per 200mg unit, while "Zhen Ai Su Fei" is priced around 21,000 yuan for the same quantity [3] - The ability of Aimei Ke to stabilize the sales and pricing of AestheFill remains uncertain and will require further observation [3]
医美“爱马仕”,两万一针
投中网· 2025-09-02 06:33
Core Viewpoint - The article discusses the rapid growth and transformation of the medical beauty industry in China, particularly focusing on the emergence of PLLA-based products like "童颜针" (youthful needle) as a significant market trend, driven by consumer demand for anti-aging solutions and the entry of various pharmaceutical companies and platforms into the market [5][7][25]. Market Overview - The market for regenerative injection agents in China's medical beauty sector is projected to reach 11.52 billion yuan by 2027, with "童颜针" being a key product [6]. - Anti-aging demand is expected to account for 84% of the market by 2024, indicating a shift towards more sophisticated consumer needs [7][12]. Industry Dynamics - The entry of domestic companies like 爱美客, 江苏吴中, and 乐普医疗 into the "童颜针" market reflects a competitive landscape where both pharmaceutical firms and online platforms are vying for market share [7][22]. - The medical beauty industry is experiencing a cyclical adjustment, with some leading companies reporting mixed financial results, highlighting the volatility within the sector [8][21]. Consumer Behavior - The target demographic for "童颜针" primarily includes women aged 30 to 40, but there is a notable increase in interest from younger consumers and men, diversifying the market [11][12]. - Consumers exhibit varied preferences and price sensitivity, with "童颜针" prices ranging from 5,000 to 20,000 yuan, influenced by factors such as product authenticity and practitioner expertise [10][11]. Competitive Landscape - The competitive environment is intensifying, with platforms like 新氧, 京东, and 美团 entering the market, offering lower-priced alternatives that could disrupt traditional pricing structures [18][19]. - The introduction of new pricing strategies by major players may lead to a reshaping of the industry's pricing framework, emphasizing transparency and consumer trust [19]. Financial Performance - Leading companies like 爱美客 reported significant revenue declines, with a 21.59% drop in revenue to 1.299 billion yuan in the first half of 2025, indicating challenges in maintaining growth amidst market fluctuations [21][23]. - In contrast, companies like 锦波生物 have shown robust growth, achieving a 42.43% increase in revenue, highlighting the disparity in performance across the industry [24]. Future Outlook - The rise of "童颜针" symbolizes a broader transformation in the medical beauty industry, reflecting both supply-side innovations and changing consumer preferences [25]. - The industry's ability to navigate cyclical challenges and capitalize on emerging trends will determine the long-term winners in this evolving market [25].
童颜针纠纷持续中报业绩承压,风波中的爱美客回应了
Sou Hu Cai Jing· 2025-08-22 07:05
Core Viewpoint - The ongoing dispute over the exclusive agency rights for AestheFill products between Aimeike and Datou Medical has significant implications for Aimeike's future performance and market position [2][8]. Group 1: Arbitration and Legal Proceedings - Aimeike's subsidiary REGEN has sent a termination notice to Datou Medical, ending their exclusive distribution agreement for AestheFill products in mainland China [2]. - Datou Medical has filed for arbitration with the Shenzhen International Arbitration Court, seeking to confirm the validity of the exclusive agency agreement and demanding REGEN to continue fulfilling the contract [2][3]. - Datou Medical is claiming damages amounting to 1.6 billion yuan if their arbitration requests are not upheld [2]. Group 2: Financial Performance - Aimeike's revenue and net profit growth have significantly slowed, with 2024 showing a revenue increase of only 5.45% and a net profit increase of 5.33%, compared to much higher growth rates in 2023 [5]. - In the first half of 2025, Aimeike reported a revenue of 1.299 billion yuan, a decline of 21.59%, and a net profit of 789 million yuan, down 29.57% year-on-year [5]. - The revenue from solution and gel injection products, which are key income sources, has also seen a decline, with respective decreases of 23.79% and 23.99% in the first half of 2025 [5][6]. Group 3: Market Position and Strategy - Aimeike is focusing on diversifying its product offerings to mitigate competitive pressures in the increasingly crowded market for aesthetic products [6][7]. - The company is expanding its product pipeline in areas such as metabolic diseases and major surgeries, while also accelerating the development of products like botulinum toxin and collagen [6]. - Aimeike emphasizes that its product safety and efficacy have been validated globally, and it aims to provide a broader range of solutions to meet diverse consumer needs [7].
核心产品失速 爱美客遇上市来最强考验
Bei Jing Shang Bao· 2025-08-19 16:16
Core Insights - Aimeike reported its first half-year results since listing, showing declines in both revenue and net profit, with revenue at 1.299 billion yuan, down 21.59% year-on-year, and net profit at 789 million yuan, down 29.57% [1][3] - The company attributes these fluctuations to adjustments in the medical aesthetics industry and consumer environment, viewing it as a normal phase in industry development [3] Revenue and Profit Decline - Aimeike's revenue and net profit have been on a downward trend, with a significant drop in the first half of 2025 compared to previous periods [3][4] - The two core business segments, solution-based and gel-based injection products, experienced revenue declines of 23.79% and 23.99%, respectively [1][3] Product Competition and Market Challenges - The core products "Haitai" and "Ruhbai Tianqi" face increasing competition, with new entrants in the market eroding Aimeike's previous dominance [4][5] - The competitive landscape has intensified, leading to price wars and necessitating continuous innovation and quality improvement from Aimeike to maintain market position [5] R&D and Acquisition Strategy - To counteract the challenges in core product growth, Aimeike is increasing R&D investment, which reached 157 million yuan in the first half of 2025, a 24.47% increase year-on-year [6] - The company acquired 85% of South Korean REGEN for approximately 1.9 billion USD, aiming to expand its product line and leverage REGEN's overseas sales channels [7] Legal and Operational Risks - Aimeike faces potential legal disputes over distribution rights for REGEN's products, which could impact its market performance and strategic goals [8][9] - The ongoing arbitration regarding distribution rights with Jiangsu Wuzhong could lead to significant financial implications, with claims amounting to 1.6 billion yuan [8][9]