如果用两个关键词定义2025年中国医美行业，会是什么？ 努曼陀罗商业战略咨询董事长霍虹屹认为是"合规筑基"与"价值重估"。 他对《华夏时报》记者表示，"合规筑基"体现在全年从价格项目标准化到资质穿透式监管的全链条收 紧，比如101个医美项目的统一命名与定价规范，本质是用制度拆掉"信息不对称"的灰色空间，让每个 注射剂量、每项操作流程都有明确标尺。"价值重估"则源于行业从"流量驱动"转向"技术驱动"——过去 靠营销话术赚快钱的模式难以为继，上游生物材料的研发突破、医生技术口碑的权重、机构合规成本的 控制能力，开始成为衡量企业价值的新坐标，比如锦波生物等上游企业受资本追捧，正是这种重估的直 接体现。 随后在今年6月，国家医保局印发《美容整形类医疗服务价格项目立项指南（试行）》。该指南统一规 范101个价格项目（如将"热玛吉"归为射频治疗），新增"减张美容缝合"等体现技术价值的项目。 本报（chinatimes.net.cn）记者张斯文 于娜 北京报道 监管规范化成为主线 "合规筑基"与"价值重估"的行业变革，背后离不开监管的强力支撑。2025年，监管规范化成为贯穿医美 行业的核心主线，一系列政策举措正重塑行业发展 ...

Core Viewpoint - The price war surrounding "童颜针" (youthful needle) is not only challenging the pricing system of the medical beauty industry but also testing the transformation path of the company, 新氧 (Xinyang) [1] Group 1: Price War and Market Dynamics - 新氧 has significantly reduced the price of "童颜针" from tens of thousands to 2999 yuan, aiming to gain pricing autonomy through its "奇迹童颜" series and the new "塑缇妍" product [1][8] - The conflict escalated as the manufacturer, 普丽妍, publicly named 新氧's clinics as "non-official partners," questioning their product sources and doctor qualifications [3][4] - The price reduction strategy has raised concerns about the sustainability of the medical beauty industry's profit distribution and the traditional agency model [4][5] Group 2: Transformation Challenges - 新氧's transition from a platform to a direct participant in the industry has led to conflicts with previously partnered medical institutions, resulting in a significant decline in its platform service revenue [11][12] - The company's aggressive expansion into self-operated clinics has resulted in increased costs and operational challenges, with a reported net loss of 64.3 million yuan in the third quarter [12][13] - Despite the challenges, the self-operated business is seen as a key driver for future growth, with a 304.6% year-on-year increase in medical treatment service revenue [12] Group 3: Pricing Strategy and Cost Structure - The drastic price reduction of 70% for "童颜针" is not solely based on cost but is a strategic market move to disrupt the high-price perception in the industry [5][6] - 新氧's lower pricing is attributed to its ability to bypass traditional distribution layers and its strategy of low-margin, high-volume sales [6][7] - The company claims that its pricing reflects a trend towards "value return" in medical beauty consumption, with a 27.1% increase in consumer visits but a 30.9% decrease in average spending [7] Group 4: Regulatory and Compliance Issues - 新氧 has faced multiple regulatory challenges, including fines for non-compliance with national standards and advertising laws [13][14] - The company acknowledges the importance of addressing consumer complaints and emphasizes that its low-cost model does not compromise regulatory compliance [14]

一场围绕"童颜针"的价格战，拷打的不止是医美行业的定价体系，更是新氧的转型之路。近日，童颜针厂商普丽妍公开点名新氧旗下数十家诊所为"非官方 合作机构"，质疑其产品来源与医生资质，而新氧则强硬回应，强调其产品渠道合规、全程可溯。这已是新氧今年第二次与上游厂商公开对峙，今年以来， 新氧以"奇迹童颜"系列将"童颜针"价格从万元级一路拉低至2999元，并进一步通过与西宏生物合作推出定制款"塑缇妍"（奇迹童颜3.0），以差异化的规格与 创行业新低的定价，试图完全掌握定价自主权。 激烈价格战的背后，是新氧转型的迫切。面对线上流量红利消退，这家曾经的医美垂直平台正试图通过自建"青春诊所"完成转型。然而，重资产扩张带来的 成本压力、与传统合作生态的冲突以及服务质量与合规性的质疑，共同构成了其转型之路上的多重考验。胜负的关键，或许不在于价格能否更低，而在于其 能否在颠覆之后，构建一个真正健康、安全且可持续的新模式。 "厂商没办法出货了" 当一份列有79家"非官方合作医疗机构"的名单公开，一场持续半年的"童颜针定价权之争"再次升级。 近期，童颜针厂商普丽妍公开发布"非官方合作医疗机构"名单，直指46家新氧青春诊所在内的70余家医 ...

Core Viewpoint - The article discusses the significant decline in the stock price of Jiangsu Wuzhong Pharmaceutical Development Co., Ltd. (referred to as "*ST Suwu"), which has lost 90% of its market value since the involvement of the Qian siblings, with the stock price dropping from 11 yuan to 1.24 yuan by November 25, 2025 [1][15]. Summary by Sections Company Control and Ownership - In February 2018, Qian Ying, the sister of Qian Qunshan, acquired control of Jiangsu Wuzhong through a share transfer transaction valued at approximately 707 million yuan, gaining a 17.01% stake in the company [5]. - Prior to this acquisition, Jiangsu Wuzhong had nine actual controllers, and the company faced an investigation by the CSRC, which concluded with no wrongdoing found [5]. Financial Misconduct and Penalties - On November 25, 2025, the CSRC issued an administrative penalty against *ST Suwu for concealing the actual controller, financial fraud, and fund occupation, resulting in a fine of 10 million yuan for the company and 1.5 million yuan for Qian Qunshan [2][21]. - The company was found to have inflated revenue and profits through non-commercial trade activities, with inflated revenues of 4.95 billion yuan in 2020, 4.69 billion yuan in 2021, and so on, leading to significant penalties [18]. - By the end of 2023, related parties had occupied 1.693 billion yuan of *ST Suwu's funds, nearly exhausting the company's net assets [19]. Strategic Changes and Business Direction - After Qian Ying took control, Jiangsu Wuzhong shifted its strategy to focus on "pharmaceuticals + medical aesthetics," establishing a medical aesthetics division and investing in related products [14]. - Despite ongoing investigations and financial issues, Qian Qunshan continued to promote the company's medical aesthetics products, claiming significant sales figures [15]. Future Implications - The article highlights the potential for criminal charges against the Qian siblings if their actions are deemed to constitute embezzlement, as seen in similar cases where individuals were prosecuted for misappropriating company funds [22].

来源：新华日报 四年累计虚增收入超17亿元，苏州老牌上市公司被强制退市。 12月1日晚间，江苏吴中医药发展股份有限公司（简称"江苏吴中"）披露，上海证券交易所决定终止其 股票上市，公司股票自12月9日起进入为期15个交易日的退市整理期。 此前11月25日，江苏吴中及相关当事人收到中国证监会出具的《行政处罚决定书》。 来源： "江苏吴中"微信公众号 江苏吴中被强制退市 停牌前上演"五连板" 实控人被禁市十年 之所以被强制退市，是因为江苏吴中触及重大违法强制退市情形。 今年2月26日，江苏吴中因涉嫌信息披露违法违规收到中国证监会《立案告知书》。11月25日，江苏吴 中及相关当事人收到中国证监会出具的《行政处罚决定书》，认定其存在隐瞒实控人变更、严重财务造 假、隐瞒资金占用三大问题。 经查明，2018年2月，江苏吴中控股股东苏州吴中投资控股有限公司发生股权变更，变更后，钱群山实 际支配江苏吴中行为，成为江苏吴中实际控制人。但江苏吴中在2018年至2023年的年度报告中，均披露 钱群英为实际控制人。公开资料显示，钱群英与钱群山系姐弟关系，分别出生于1968年、1973年，钱群 英为中专学历。 据江苏吴中最新公告，12 ...

Core Viewpoint - Jiangsu Wuzhong Pharmaceutical Development Co., Ltd. is facing delisting due to severe violations including concealing the actual controller, financial fraud, and fund occupation, leading to a penalty of 10 million yuan and a forced delisting decision by the Shanghai Stock Exchange [2][13][16]. Group 1: Company Background and Control - Jiangsu Wuzhong was controlled by Qian Qunshan's sister, Qian Qunying, after a share transfer in February 2018, where 60.61% of the shares were sold for approximately 707 million yuan [3][4]. - Prior to the transfer, the company had nine actual controllers, and its revenue dropped significantly to 1.702 billion yuan in 2018, with a net loss of 286 million yuan [4]. - Qian Qunshan was found to be the actual controller despite Qian Qunying being the nominal controller, as he exercised real control over the company [5][8]. Group 2: Violations and Penalties - The China Securities Regulatory Commission (CSRC) issued a penalty on November 25, 2025, for financial fraud, revealing that the company inflated revenues and profits through non-commercial trade activities from 2020 to 2023 [14][15]. - The inflated revenues amounted to 4.95 billion yuan, 4.69 billion yuan, 4.31 billion yuan, and 3.77 billion yuan for the respective years, constituting significant percentages of reported revenues [14]. - The total fund occupation reached 1.693 billion yuan by the end of 2023, nearly exhausting the company's net assets of 1.744 billion yuan [15]. Group 3: Future Implications - The company is set to enter a delisting period on December 9, 2025, with the last trading day expected to be December 29, 2025, under the new name "Delisted Suwu" [2]. - There are ongoing concerns regarding the potential criminal implications for the involved parties, as the actions may constitute embezzlement under Chinese law [16].

12月1日晚间，上海证券交易所发布公告：*ST苏吴（维权）（江苏吴中）因重大违法行为被强制终止上市，最后交易日期为2025年12月29日。戏剧性的 是，就在11月罚单公布前，其股价竟诡异地连续涨停，仿佛最后的狂欢。曾被视为江苏吴中"救命稻草"的韩国童颜针，在贡献45%毛利后，一纸解约函让 最后的希望破灭——这不仅是产品丢失，更是信用破产的连锁反应。 当*ST苏吴因17.72亿财务造假、16.9亿资金被实控人当提款机而强制退市时，它不过是这场2025退市风暴的缩影——全年已有多家医疗大健康上市公司被 摘牌，波及A股、港股、美股三地市场，数万名投资者血本无归。 从2月大理药业因市值不足5亿元首尝退市苦果，到5月普利制药虚增利润6.59亿触发重大违法退市，再到10月"癌症早筛第一股"诺辉健康因造假400亿市值 归零、11月美股湖岸生物因股价跌破1美元黯然离场，每起案例都在撕开行业最痛的伤疤：财务造假、资金占用、业绩爆雷、治理失控。 2025年，医疗大健康行业正在经历一场残酷的"清创手术"。一家25年老牌医药巨头，用5年时间编织了一张17.72亿的财务造假巨网，最终把自己送进了退 市之门。 值得注意的是，因违法行为" ...

"新氧尊重上游合作伙伴的合理商业安排，但坚决反对任何以'安全'为名、通过传播不实或误导性信息来损害医疗机构商誉、制 造消费者恐慌、干预正常市场竞争的行为。"新氧青春诊所进一步表示，这既伤害了消费者的信任，也破坏了行业应有的专业与 秩序。 在业内看来，这场围绕产品授权、渠道合规的交锋，背后是上游厂商与终端医美机构对产品定价权的博弈。而在我国持续扩容 的医美市场中，未经官方授权却售卖相关产品的现象并不鲜见，这一行业痛点也愈发凸显我国医美产业从"野蛮生长"向"规范发 展"转型的必然趋势。 医美行业上游厂商与终端机构之间的"拉锯战"正浮出水面。 日前，普丽妍通过官微发布声明，直指安徽合肥韩美整形外科医院、新氧青春诊所等医疗机构为"非官方授权合作机构"，称其 未通过正规渠道采购产品，公司不保障产品真伪，且未对相关医护人员开展过产品专业培训，警示存在消费者健康安全风险。 面对普丽妍的公开"指控"，新氧青春诊所也迅速回应。一方面，其明确表示所用普丽妍产品均由具备医疗器械经营资质的企业 依法供货，可通过国家药监部门 UDI（医疗器械唯一标识）进行真伪查询和全流程追溯；同时强调新氧全国门店均为依法批准 的医疗机构，相关医生执业 ...

Core Viewpoint - The ongoing conflict between upstream manufacturers and downstream medical beauty institutions highlights the challenges in product authorization and market pricing within the medical aesthetics industry, indicating a shift from "wild growth" to "regulated development" in China’s medical beauty market [4][5]. Group 1: Industry Dynamics - The medical beauty industry is experiencing a tug-of-war over product pricing and authorization, with companies like Purity and New Oxygen at the forefront of this conflict [4][5]. - New Oxygen's low pricing strategies for products like "Miracle Youth 3.0" have disrupted traditional pricing structures, leading to tensions with upstream manufacturers [8][9]. - The market for youth-enhancing products, such as the "童颜针" (youth needle), has seen rapid growth, with estimates suggesting it will reach a scale of 100 billion in five years, up from over 30 billion last year [7]. Group 2: Compliance and Regulation - There are significant compliance concerns regarding the sourcing of medical products, with allegations that New Oxygen has used products without proper authorization, raising questions about product safety and traceability [11][12]. - Legal experts emphasize the importance of purchasing medical devices from authorized sources to ensure compliance with regulations, highlighting the potential penalties for non-compliance [12]. - The medical beauty industry faces challenges with counterfeit products and unauthorized sales, necessitating stronger regulatory measures and consumer awareness [15][16]. Group 3: Consumer Safety and Market Integrity - The prevalence of unauthorized medical beauty institutions and counterfeit products poses a significant risk to consumer safety, with only 35% of products in circulation being genuine [9][15]. - Industry leaders argue that lowering prices for legitimate medical beauty services is essential to combat the prevalence of "black medical beauty" practices, which thrive on high prices in the legitimate market [9][10]. - There is a call for a collaborative approach among manufacturers, medical institutions, and regulatory bodies to ensure consumer rights and product quality are prioritized in the evolving medical beauty landscape [17].

Core Viewpoint - The cosmetic medical industry in China, once seen as highly profitable, is now facing significant challenges due to increased competition and changing consumer attitudes, leading to a collective sense of anxiety among companies in the sector [4][30]. Group 1: Industry Overview - The cosmetic medical sector has experienced structural adjustments over the past four years, with many leading companies, including "Mei Ke" (爱美客), facing declining performance and stock prices [4][30]. - "Mei Ke" has seen its dynamic price-to-earnings ratio drop from over 300 times in 2021 to around 30 times, with its market capitalization falling by approximately 120 billion yuan from its peak [4][5]. Group 2: Competitive Landscape - "Mei Ke" is attempting to diversify its business by entering the "hair medical" field and launching new products, but the focus remains on the competitive battle for the exclusive agency rights of the "AestheFill" product [5][11]. - The ongoing dispute between "Mei Ke" and Jiangsu Wuzhong over the exclusive rights to "AestheFill" highlights the intense competition and desperation within the industry as companies seek new growth opportunities [10][12]. Group 3: Financial Performance - "Mei Ke" reported a revenue decline of 17.9% year-on-year in Q1, with a net profit decrease of 15.87%, marking the first decline in nearly five years [30][31]. - The company's half-year report showed a revenue drop of 21.59% and a net profit decline of 29.57%, indicating a significant slowdown in growth compared to previous years [30][31]. Group 4: Market Dynamics - The medical beauty market is experiencing a downturn, with 63% of institutions reporting revenue declines and only 14% achieving growth in the first half of 2025 [32][33]. - The primary consumer base, middle-class women in major cities, is showing reduced spending power, leading to a more cautious approach to cosmetic procedures [33][35]. Group 5: Future Outlook - The ongoing legal battle over "AestheFill" reflects the broader challenges facing the cosmetic medical industry as companies navigate a difficult transition period marked by fierce competition and declining profitability [40][41].