Group 1 - The article highlights the integration of traditional cultural elements with modern consumption experiences during the Dragon Boat Festival and Children's Day, creating a vibrant shopping atmosphere in Guangzhou [1][3] - Retailers such as Guangbai, Guangzhou Friendship, and New Daxin are organizing various interactive activities, including DIY workshops and themed exhibitions, to engage families and promote traditional customs [3][4] - The sales of traditional festive products, particularly zongzi (sticky rice dumplings), have surged due to promotional activities, with hotels and supermarkets offering beautifully packaged options that are popular for gifting [3][4] Group 2 - The Children's Day promotions include significant discounts on children's clothing and toys, as well as interactive events like fishing games and DIY bread-making, aimed at enhancing family engagement [4][5] - Guangbai Electric is running a campaign themed "New Home Appliances + Parent-Child Interaction + Cultural Heritage," offering discounts on home appliances and organizing activities like zongzi-making to attract consumers [4]

Group 1 - The integration of traditional culture with modern commerce has stimulated greater consumer potential, with brands innovating products like ice dumplings and low-sugar dumplings, which are well-received in the market [1] - The search volume for traditional customs related to the Dragon Boat Festival has increased by over 100% year-on-year, with keywords like "dragon boat" and "zongzi" seeing a more than 200% increase in popularity [1] - The Dragon Boat Festival has become a cultural event for the younger generation, reflecting their cultural identity and values through consumption choices [1] Group 2 - The festival not only boosts domestic tourism but also attracts foreign visitors, showcasing the strong appeal of Chinese folk culture [2] - The Dragon Boat Festival can create a multiplier effect across various industries, linking agriculture, logistics, processing, and cultural creativity, thus enhancing local employment and income [2] - There is a need to optimize the consumption environment to ensure the sustainable development of the festival economy, emphasizing quality in traditional crafts and a deeper exploration of cultural connotations [2]