Group 1 - The article highlights the integration of traditional cultural elements with modern consumption experiences during the Dragon Boat Festival and Children's Day, creating a vibrant shopping atmosphere in Guangzhou [1][3] - Retailers such as Guangbai, Guangzhou Friendship, and New Daxin are organizing various interactive activities, including DIY workshops and themed exhibitions, to engage families and promote traditional customs [3][4] - The sales of traditional festive products, particularly zongzi (sticky rice dumplings), have surged due to promotional activities, with hotels and supermarkets offering beautifully packaged options that are popular for gifting [3][4] Group 2 - The Children's Day promotions include significant discounts on children's clothing and toys, as well as interactive events like fishing games and DIY bread-making, aimed at enhancing family engagement [4][5] - Guangbai Electric is running a campaign themed "New Home Appliances + Parent-Child Interaction + Cultural Heritage," offering discounts on home appliances and organizing activities like zongzi-making to attract consumers [4]