Core Insights - Starbucks China reported a 5% year-over-year revenue growth for the fiscal year 2025, reaching $3.105 billion [1] - The CEO emphasized the importance of agile product optimization and pricing strategies in response to market changes, alongside strong economic benefits from new store openings [1] Financial Performance - In Q4 of fiscal year 2025, Starbucks China achieved a 6% year-over-year revenue increase, totaling $830 million (approximately 5.9 billion RMB) [1] - Same-store sales grew by 2%, with a 9% increase in transaction volume, although the average ticket price decreased by 7% year-over-year [1] Store Expansion - Starbucks opened 183 new stores in Q4, entering 47 new county-level markets [1] - The total net new stores for fiscal year 2025 reached 415, with a total of 8,011 stores across 1,091 county-level cities by the end of the fiscal year [1] Growth Drivers - The growth momentum is attributed to innovations in non-coffee beverages, price adjustments, and the rapidly growing demand for the "Starbucks Delivery" service [2] - The company plans to strengthen its third space strategy and deepen connections with local cultures [2]

Core Insights - Starbucks China reported a 5% year-on-year revenue growth for the fiscal year 2025, reaching $3.105 billion [2] - The CEO of Starbucks China emphasized the importance of agile product optimization and pricing strategies to adapt to the rapidly changing market [2] Financial Performance - In Q4 of fiscal year 2025, Starbucks China's revenue grew by 6% to $830 million (approximately 5.9 billion RMB), marking four consecutive quarters of year-on-year growth [2] - Same-store sales increased by 2%, with same-store transaction volume rising by 9%, although the same-store average ticket price decreased by 7% [2] Store Expansion - Starbucks achieved a sequential increase in operating profit and profit margin for four consecutive quarters [2] - In Q4, 183 new stores were opened, entering 47 new county-level markets, with a total of 415 net new stores added throughout fiscal year 2025 [2] - By the end of fiscal year 2025, Starbucks operated 8,011 stores across 1,091 county-level cities in China [2] Growth Drivers - The sustained growth momentum is attributed to innovation in non-coffee beverages, price adjustments, and the rapidly growing demand for the "Starbucks Delivers" service [2] - The company plans to continue enhancing its third space strategy and deepen connections with local cultures [2]